Taylor Marks Media

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Taylor Marks Media ✨ I help coaches, course creators and service providers scale with Facebook™ & Instagram™ ads. ✨💫

We take on a limited number of clients so that we can give you the personalized attention your business deserves. We work intimately with each client one-on-one, aligning our proven strategies with your tailor-made campaigns. With our unique, in-depth onboarding process, we will deep dive with you to identify your unique brand, offering, and brand advantage, to target your ideal audience. We’re co

mmitted to leading you step-by-step through your Facebook™ ads journey to dramatically scale your business and take all of the guesswork out of it.

So often I hear people say that the market is saturated and they can’t compete with so many similar offers available…The...
09/06/2023

So often I hear people say that the market is saturated and they can’t compete with so many similar offers available…

They use the same tired formulas they see everyone else using (because if everyone else is using them then they must work, right?), and they think that if they just put enough money behind their ads, there's a magic amount that'll generate the 10X+ return other people are bragging about all over the internet.

If that’s you… Quit it!

Wanna know how to not only CRUSH the competition… but eliminate it altogether? (hint: it's NOT about ad spend budget)

1. 🔥 Show up authentically
2. 🔥 Be yourself, unapologetically

This is the edge you have over everyone else.

Your uniqueness.

No one else in your niche has YOU - so don't hide it under whatever the rest of the herd is doing.

It's easy to look at other people’s ads, funnels, emails, posts, videos and think they MUST know the formula, secret, or magic pill that makes 💲💸💲….

But I promise, there ISN'T a template you can buy, so don't fall for it when you see someone selling them!

You want people to come through your funnel and feel like they already know you.

And no.... not everyone will feel a connection with your 'you'ness (just like in real life).

The people who are 'your people' will resonate with you over anyone else with a similar offer.

Who you are will be the deciding factor for them.

Not generic, predictable copy they see everywhere they look online.

So let that freak flag fly! (or if you’re not too freaky… let that other flag fly!)

It's easy to look at other people’s ads, funnels, emails, posts, videos and think they MUST know the formula, secret, or magic pill that makes 💲💸💲…. But I promise, there ISN'T a template you can buy, so don't fall for it when you see someone selling them!

You want people to come through your funnel and feel like they already know you.

And no.... not everyone will feel a connection with your 'you'ness (just like in real life).

The people who are 'your people' will resonate with you over anyone else with a similar offer.

Who you are will be the deciding factor for them. Not the generic, predictable copy they see everywhere they look online.

Let that freak flag fly! (or if you’re not too freaky… let that other flag fly!)So often I hear people say that the market is saturated and they can’t compete with so many similar offers available… They use the same tired formulas they see everyone else using (because if everyone else is using them then they must work, right?), and they think that if they just put enough money behind their ads, there's a magic amount that'll generate the 10X+ return other people are bragging about all over the internet.

If that’s you… Quit it!

Wanna know how to not only CRUSH the competition… but eliminate it altogether? (hint: it's NOT about ad spend budget)

1. 🔥 Show up authentically
2. 🔥 Be yourself, unapologetically

This is the edge you have over everyone else.

Your uniqueness.

No one else in your niche has YOU - so don't hide it under whatever the rest of the herd is doing.

It's easy to look at other people’s ads, funnels, emails, posts, videos and think they MUST know the formula, secret, or magic pill that makes 💲💸💲….

But I promise, there ISN'T a template you can buy, so don't fall for it when you see someone selling them!

You want people to come through your funnel and feel like they already know you.

And no.... not everyone will feel a connection with your 'you'ness (just like in real life).

The people who are 'your people' will resonate with you over anyone else with a similar offer.

Who you are will be the deciding factor for them.

Not generic, predictable copy they see everywhere they look online.

So let that freak flag fly! (or if you’re not too freaky… let that other flag fly!)

17/03/2023

Still 'boosting' your posts? Watch this video to learn how to REALLY boost a post.

Take a deep dive into the different audiences we use with Facebook™ Marketing Campaigns 🔥
06/03/2023

Take a deep dive into the different audiences we use with Facebook™ Marketing Campaigns 🔥

05/03/2023

Wanna know exactly what I look at to make sure my clients' ads are performing?

Facebook Ads work because there's no GUESSING whether your ads are performing. The results are backed up with cold, hard data. And the number don't lie!

When you're looking at the metrics to see if your ads are performing as well as they could be, it's not just about the CPL/CPA (cost per lead/cost per acquisition).

Even if you're getting a decent CPL, the other metrics can indicate whether there's room for improvement, or if you're paying too much for your leads, the other numbers can tell you exactly what needs to be optimized to bring those costs down.

Other than the CPL, there are 4 KPI's to look at to determine the success of your ads.

- CTR (click through rate

- CPM (cost per mille)

- Link Clicks

- Landing Page Views

(and the percentage of people who click on your ad and wait or don't wait for the landing page to load)

Watch this video to learn exactly what I look for when I'm running ads for my clients.

Nope. Not real. Don't click. Delete. If you receive an email (or 10) that look something like this one - it’s a scam. If...
03/03/2023

Nope. Not real. Don't click. Delete.

If you receive an email (or 10) that look something like this one - it’s a scam.

If you do accidentally click on the link and then realize your mistake, close everything out, clear you cache and cookies and restart you computer as quickly as you can (without panicking!).

xx Taylor

"Facebook Ads don’t work anymore!!!" I hear this now and then from over in the cheap seats. They work. Sure, the cost ha...
27/02/2023

"Facebook Ads don’t work anymore!!!" I hear this now and then from over in the cheap seats.

They work. Sure, the cost has gone up (like everything else in the past couple of years) and the newsfeed is at it’s most crowded... So it isn’t like 2016 when you could throw a few bucks behind a conversion campaign and get $2 webinar opt-ins without even blinking - but they still work. Phenomenally.

There are only 2 reasons why Facebook™ Ads won’t work.

✅ Your messaging isn’t dialed in.
✅ You don’t have a strategy mapped out.

Sound simple? I assure you it’s NOT!!!! But really it comes down to who you know… 🙋‍♀️

If you want eyes on your campaigns, DM me or comment below and we’ll get on a free 15-min zoom!

24/02/2023

Ready to hit “publish”? Make sure you have these 3 things in place first:

1. Know your dream client inside and out, so you hit the mark with your messaging every time.

2. Validate your offer organically first before you put money behind it.

3. Have a follow-up system in place to nurture your leads after they opt-in. Only about 3% will be ready to take action… Most of your leads will need to be nurtured.

As long as you have those 3 things ready, don’t wait until your launch to start running ads!!!

👉 You want to start running $1/day ads for awareness, engagement and reach AT LEAST 3 months before your launch, to warm up your audience.

A complete 90 nurture system can be set up and running for just $10/day in ad spend!

Want to learn more about easily getting it set up and running continuously in the background? Drop a comment below or DM me 🌸

Ok DIY’ers, this one’s for you. 👉 Have you been running your own ads on Facebook™ - and things haven’t been going as wel...
23/02/2023

Ok DIY’ers, this one’s for you. 👉 Have you been running your own ads on Facebook™ - and things haven’t been going as well as you’d expected?

Every time you hit publish, you feel like you’re just winging it, throwing spaghetti against the wall and hoping it sticks.

You wish you could hit that button with confidence and know exactly what kinds of results you can expect with solid systems and strategies in place.

Maybe you’ve gotten some leads and sales, but most of the time you’re not sure if it was just dumb luck or something you did that you can do again.

You're not even sure what the benchmarks are that you should be shooting for.... Everyone says something different.

And looking at the metrics in your Ads Manager makes you cross-eyed.

Does any of this resonate with you? The reason I know how you feel, is because I’ve been there!

Nobody starts running ads on Facebook™ innately knowing what they’re doing - no matter how tech savvy they are, or how much they know about marketing coming into it.

✨ I created a free guide for DIY’ers ready to throw their laptop against a wall, to hopefully prevent that from happening and help with some of the more common mistakes people make when they’re just starting out.

Click on the link in my profile or copy and paste go.taylormarksmedia.com/optin to download your free guide now!

I also have 3 spots open for a free 15-minute discovery call with me personally, to find out more about your business, most pressing current challenges, goals, and any questions you have about running ads that CONVERT on Facebook™ and Instagram™.

To grab your spot while they're still available, send me a DM or type “ME!” in the comments below and I’ll contact you with available times.

Let me know if this guide helps, OR - if something isn’t covered that you wish was there - tell me in the comments so I can make sure to provide you with the best possible content in the future. ♡

Don't stop creating. When I feel blank... I start with a blank page. It never stays blank for long.
23/02/2023

Don't stop creating.

When I feel blank... I start with a blank page. It never stays blank for long.

22/02/2023

Are you using video in your social media content and ads?

I know that I had (and still often HAVE) a difficult time with video.

I am not a natural. I don’t think I record well. I forget what I’m saying halfway through sentences and see shiny objects everywhere that take me off script (not that it’s really possible to script these kinds of videos).

That said - I know that it’s non-negotiable now. We all must embrace video in 2023!

▻ 8 billion views are generated from Facebook™ videos each day. (Source: Business Insider)

▻ Almost 50% of time on Facebook™ is spent watching videos. (Source: Facebook™ Q2 2021 Earnings Call)

▻ The average CTR on Facebook videos is higher in comparison to other platforms at around 8%. (Source: SocialInsider)

Let’s say this together: “I, [your first name], will create at least ONE video or FB™ Live each week MINIMUM. And I will be okay with not being perfect and post the videos anyway without any judgment or self-criticism.”

Fist bump 👊

Not everyone who walks into the store buys something. Some people are ‘just looking’. Some people are more clear on what...
18/02/2023

Not everyone who walks into the store buys something.

Some people are ‘just looking’.

Some people are more clear on what they want and they’re doing their research.

And some people walk in with their credit card out, ready to buy.

But the people who are ready to buy have been on a journey to GET ready to buy.

It’s a numbers game!

10,000 people see your ad

100 people click on your ad = 1% CTR (click through rate)

25 people opt in for your webinar/lead magnet = 25% conversion rate

1 sale (4% webinar conversion rate)
02% of the people who scroll through your ad make it to a sale.

We often expect the customer journey to be quick and direct - and we forget that it is, in fact, a journey with multiple stages along the way.

Magnetize people into your orbit by nurturing those who are at the beginning of the journey, and convert those who have moved through to the end.

It starts with ​​AWARENESS: Getting known and visible to your audience, illuminating the problem that you help to solve.

To AFFINITY: Making authentic connections with your audience, alignment of values and building trust.

To AUTHORITY: Sharing your expertise and results you’ve helped people achieve and be seen as the leader in your niche.

You are their GUIDE. Make your content about them.

What is the pain/problem they are wanting to get away from?

What is it that they are wanting/desiring?

People either want to escape, or they want to achieve.

Don’t keep telling them how you did it for yourself. Show them how you can help them achieve it for themself.

Don't just 'make it pretty' 😅Your lead magnet is a sneak peak at all of the great value your ideal customer is going to ...
07/02/2023

Don't just 'make it pretty' 😅

Your lead magnet is a sneak peak at all of the great value your ideal customer is going to get from you by following and engaging with your brand.

Your lead magnet is your opportunity to grow your list and nurture your audience towards sales. Don't waste it on something that isn't well thought out or relevant to your offer.

Here are 4 important things to consider when deciding on what to create:

1. Make sure it solves an immediate problem your prospective customer has

2. Make it quick to use, and have it provide a “quick win” for your prospects

3. Make it relevant to your niche, so that the customer journey from solving this one small problem to the next problem is smooth

4. Leave another problem at the end. So they’ve made progress, but then your prospect sees they should take a next step with you to achieve more.

These ideas are tried-and-tested, and they are based on the solid foundation of excellent customer service!

Got an idea for a lead magnet and want some feedback? Send me a DM or leave a comment below!
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