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Lawful rules of life You miss 100% of the shots you don’t take

Prisoners of Prototypes and Parochial PreferencesWhen the first Seinfeld script was submitted, executives didn’t know wh...
03/10/2022

Prisoners of Prototypes and Parochial Preferences
When the first Seinfeld script was submitted, executives didn’t know what to do
with it. It was “totally unconventional,” NBC executive Warren Littlefield said.
“It didn’t sound like anything else on television. There was no historical
precedent.”

But Kamen and his team weren’t the only ones who were too bullish on theSegway. Where did virtuosos like Steve Jobs, Jef...
02/10/2022

But Kamen and his team weren’t the only ones who were too bullish on the
Segway. Where did virtuosos like Steve Jobs, Jeff Bezos, and John Doerr
misstep in their judgments about the device? To find out, let’s first take a look at
why many executives and test audiences failed to see the potential in Seinfeld.

When developing the Segway, Dean Kamen didn’t open the door to this kindof feedback. Concerned that someone would steal ...
02/10/2022

When developing the Segway, Dean Kamen didn’t open the door to this kind
of feedback. Concerned that someone would steal his idea, or that the
fundamental concept would become public too soon, he maintained strict
secrecy rules. Many of his own employees weren’t allowed access to the area
where the Segway was being developed; only an elite group of potential
investors had a chance to try it out. When building the Segway, his team
generated a wide number of ideas, but didn’t have enough critical input from
customers to make the right choices for the final product. The device went
through three or four iterations before a customer ever saw it.* Conviction in our
ideas is dangerous not only because it leaves us vulnerable to false positives, but
also because it stops us from generating the requisite variety to reach our
creative potential.

Now, with social media,she has a more rapid feedback mechanism. When she thinks of a joke, she tweetsit; when she comes ...
01/10/2022

Now, with social media,
she has a more rapid feedback mechanism. When she thinks of a joke, she tweets
it; when she comes up with a longer bit, she posts it on Facebook. When she
receives at least twenty-five retweets in less than a minute, or a high number of
Facebook shares, she saves the idea. At the end of the day, she develops the
material that proved most popular with her audience. “Twitter and Facebook
have tremendously helped me decide what people care about,” Winstead
explains.

The best way to get better at judging our ideas is to gather feedback. Put a lotof ideas out there and see which ones ar...
30/09/2022

The best way to get better at judging our ideas is to gather feedback. Put a lot
of ideas out there and see which ones are praised and adopted by your target
audience. After spending decades creating comedy, The Daily Show cocreator
Lizz Winstead still doesn’t know what will make people laugh. She recalls that
she was “desperately trying to figure out jokes, writing them out, and trying
them on stage.” Some of them sizzled; others popped.

public consciousnessImagine a cell. There are five monkeys. A bunch of bananas are thrown into the corner. One monkey im...
30/09/2022

public consciousness

Imagine a cell. There are five monkeys. A bunch of bananas are thrown into the corner. One monkey immediately rushed to the miracle.

As soon as she touched, the pressure of cold water washed over the entire cage. Lost interest in the relationship.

When the situation calmed down, another monkey began to reach for bananas. Touched and the incident repeated.

After a while, the third monkey decides to try his luck. But the others push and beat her. Nobody else tried.

The experimenters replaced one of the five monkeys with a new one. She immediately went to the bananas. The companions began to attack her. Tried again - same thing.

Replace another monkey with a new one. Events are repeated. And they changed the subjects until there was not a single “old man” left.

All the monkeys pounced on every "newbie" who wanted bananas. However, no one knew about the consequences.

People behave in a similar way, and goals and dreams act as bananas. Your duty is to outgrow the chain of prejudices of the public consciousness and become independent from the monkeys.

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