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High Target Media offers marketing and lead generation for professional service individuals and organizations.

01/12/2023

How to optimize your email marketing strategy for maximum engagement and conversions
Optimizing an email marketing strategy can help a business deliver messages to the right people at the right time.

Email continues to be one of the most effective channels for reaching customers, even as new options like social media and streaming advertisements prove their value. The only snag: The average person is flooded with messages, getting an average of 121 business emails daily. Add in spam, and it’s easy to understand how people get overwhelmed.

Optimizing an email marketing strategy can help a business deliver messages to the right people at the right time. Read more

Optimizing an email marketing strategy can help a business deliver messages to the right people at the right time.

21/11/2023

How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses

B2B brands might feel a little neglected during the holidays. While B2C brands rush around, woo customers, and put up tinsel, B2B brands often get on with the same routines, feeling a little less than festive.

The good news is that B2B companies don’t have to stay out in the cold. You can elevate and expand your holiday presence and connect with your audience during the holidays. How? By using some B2C strategies.

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In this article, three marketing leaders share B2C strategies for boosting engagement and conversions that can also work for B2B companies this holiday season.

13/11/2023

How to Break into a New Market With No Leads and No References — and Be Successful

While many companies grow and scale during the economic downturn, many find their monthly revenues on the decline. Others have maxed out their market share and now look to expand into new sectors to continue to grow and scale. But if you have no contacts and no case studies, how do you get started? Read more at

Five proven strategies to help you break into new markets with no leads or references and find success

10/11/2023

What's open, what's closed as America celebrates Veterans Day in 2023

On Veterans Day, America honors those who served in its wars, a tradition that began after the end of World War I.

The holiday grew out of the commemoration of Armistice Day, when fighting between the Allied countries and Germany ended on the 11th hour of the 11th day of the 11th month. It was to have been the end of “the war to end all wars.”

President Woodrow Wilson inaugurated the first celebration in 1919, with parades and a brief break in business starting at 11 a.m.

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This year, the holiday falls on Saturday Nov. 11, meaning that some businesses will be closed. Here's a list of what to expect.

08/11/2023

I Meet With More Than 1,000 People Every Month. Here Are 5 Ways I Can Tell Immediately If I Want To Partner With Them.

Over the years, I have learned what qualities make a successful business partnership. How? Well, each month, I meet with more than 1,000 people. That may sound overwhelming. But, to ensure I'm not wasting my time, here are five ways to instantly know if someone is the right partner. Read more at

Here are the 5 qualities that make for a successful business partnership.

08/11/2022

AI Is the Coming Revolution for Digital Marketing

A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers.
Chief marketing officers will likely develop future strategies based on the transformational influence of artificial intelligence such as emotion AI, influence engineering and generative AI.

According to a recent report from technological research and consulting firm Gartner, the accelerated fragmentation of digital media poses challenges to marketers in advertising, and AI can be deployed to help target audiences, measure impact and assist with identity resolution, as well as consent and preference management.

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A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers.

26/10/2022

Retailers dedicate more dollars to digital marketing

Digital marketing budgets are wide-ranging and continue to grow 44% of respondents said they’re dedicating more than 50% of their overall marketing budgets this year to digital advertising. That’s up from 33% who said they invested more than 50% of their overall marketing budgets last year.

Meanwhile, the percentage of those who said they plan to dedicate 11% to 50% of their budgets to digital advertising was about the same (32% this year versus 34% last year). 16% this year (compared with 25% of respondents last year) said they plan to spend 10% or less of their marketing budget on digital advertising. Both years, 8% of respondents said none of their budgets were dedicated toward it.

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In this year's digital marketing survey, 73 online retailers weighed in on budgets, tactics and their successes from email to social media.

17/10/2022

Darryl West on Embracing Digital Marketing to Stand Out in Real Estate

Alongside email marketing, he’s also been sending out monthly newsletters for years. “You have to first create value and offer free information to the customers,” he says, in an effort to build familiarity, credibility, and trust.

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Darryl West, President at Powerhouse Real Estate, was interviewed by host Adam Torres on the Mission Matters Money Podcast....

27/09/2022

12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth.
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The vast majority of distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing on Facebook groups and other forums.

15/08/2022

4 Ways Real-Estate Pros Get Leads from Digital Marketing

With people relying on technology more than ever, now is the time to market your real-estate business in ways that better reach tech-savvy buyers.

In today's digital age, we rely on the "Internet of everything" for nearly every aspect of our lives, from checking the local weather to buying real estate property, a dynamic additionally boosted by distancing and health guidelines as a result of the pandemic. According to a report from the National Association of Realtors (NAR), a staggering 97% of homebuyers used the Internet for home searches in 2020. As a result, and in response, firms encouraged buyers to send in e-signatures, sign electronic contracts and forms, schedule virtual meetings and complete other related tasks online. These real estate trends are likely here to stay, and agents must adapt, which means developing a solid digital marketing strategy that boosts visibility and gets listings in front of the right buyers at the right time.

Here are some digital marketing tips and strategies to help you generate leads and take your company to the next level.

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With people relying on technology more than ever, now is the time to market your real-estate business in ways that better reach tech-savvy buyers.

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