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18/05/2022

How do you prove earned media produces a high return?

Measure it against ad rates!

For example, one full-page color ad in House Beautiful is valued at $50,200 and one-third of a page is worth $21,240.

A placement in a magazine creates an incredible brand surge in all areas of your business...

Plus, a nearly 6-figure value of brand awareness. Not too bad, if you ask me 😉

Questions? Drop a comment below!

04/04/2022

So deeply proud of you, Matt! Watch the full video from the Gala video through the link in my bio… The testimonies are incredibly powerful 🖤

18/02/2022

Open-concept abundant with warm woods and creamy whites 🤍
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This timeless remodel was designed by for a young couple in Oakland who were desperate for an up-to-date dining experience.
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At first glance, Nina recognized the space was being under-utilized by a wall separating the dining and living area paired with out-of-place appliances...
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So that's where the project began!
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Nina replaced the load-bearing wall that separated the space from the adjacent dining area with a hidden beam for support.
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To ensure the space took on more of a modern and organic appeal, she ditched the old linoleum flooring for a dimensionally beautiful oak floor.
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The finishing touches include open cabinets, contemporary accents, and pops of greenery.
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Get all the before and after shots in my bio!
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31/01/2022

Who doesn't love a good before & after story?

(If you're curious just how GOOD it is, swipe over to see the "before" shots 😉)

While this 1961 home was dated, designer and the homeowners had a collaborative vision.

The homeowners sought after a home with a midcentury, clean feel that they could blend with their Caribbean roots.

This San Jose fixer-upper was the perfect backdrop for their aesthetic vision.

Tropical colors, clean lines, and playful patterns infuse a stunningly invigorating Caribbean appeal.

All the details are linked in my bio!

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27/01/2022

Obsessed with the variety of international placements my clients have received lately... such an honor!

While featured in , this photographer's new clay haven is home to Pioneertown, California.

The home's designer, , took the bones of the original 1935 worn-down adobe and refurbished the space for a pared-back, chic outcome.

Sarah embraced the subtle movement of the desert just outside Joshua Tree, creating a sense of calm serenity while inviting the outdoors in.

I don't think I'd ever venture off the property looking out at those views! Picture perfect 🖤

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21/01/2022

Absolutely made my day, !

Placing a project in an aligned publication (print or digital) is a pertinent piece to landing in the right hands.

Lisa's balanced approach to design, pairing tradition with modern references, requires an understanding that our press strategy may vary from one project to the next.

Simply put, some projects do best in a print publications and others get the most engagement digitally.

Others fit the mold for BOTH!

Collaborating on the approach we take is one of my favorite moments in the process of getting published.

Thank you so much again for the thoughtful words, Lisa. Love working with you and your team mutually!

10/01/2022

Celebrating another placement for 's sensory-evoking work!

captured Juliana's contemporary, conversational work beautifully.

From Juliana...

"As a child, I used to say that I would be a visual artist, but I ended up studying architecture. In my professional life, I started visiting galleries, fairs and also planning for vintage furniture. With that, I created a personal relationship with this universe."

Down-to-earth, bold, and sensorial... Thrilled to see your work making waves, Juliana 🖤

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07/01/2022

I simply love 's human-centered approach to design!

Her design philosophy is simple yet incredibly impactful… centered on individualism, integrity, balance, and longevity.

The best part? Christine fell into the world of design organically.

Her seamless maneuver from tech start-up project manager to renowned designer began when she refurbished her now husband's 1970s surf house.

She quickly found the "job" consuming her time was no longer in tech... She was officially establishing her passion in design.

Learn more about Christine's journey, work ethic, and admirable principles in linked in my bio.

So proud of your dedication to your craft and continued growth, Christine! I can't wait to see where you go from here 🖤

03/01/2022

So much talent all in one placement! It is such an honor seeing a number of my amazing clients in .

The article displays a roundup of a universally adored paint color frequented by designers:

Chantilly Lace by

Chantilly Lace evokes “images of pure silk, soft linen, and simpler times” and is popular among designers due to its versatility.

Swipe over to see how the featured designers incorporate it in their projects 🖤

30/12/2021

Today, consumers are hungry to pick up a piece that feels authentic and trustworthy.

Images are still everything, but a unique story can make or break a submission once an editor has expressed interest.

And having one early on can only give you a boost!

I often suggest a personal angle (a story only you can tell) to make that project stand out and attract readers.

And yes, consumers do still read a full article if it engages them (enter storytelling) 😉

18/12/2021

Love the "roaring" decor and creativity behind this stunning space designed by !

Tyler's ability to work with various styles to reflect the desires of her clients truly shines through in the space.

More than ever, homeowners can't wait to share their spaces with loved ones with a "you only live once" mentality...

Embracing color, texture, and patterns in a nostalgically new way 🖤

15/12/2021

Cozy neutrals, lush greenery, and an emphasis on shapes and textures.

As 's puts it:

"I like modern furnishings that focus on more organic shapes and don't have a lot of harsh angles - that's what inspired me for this house."

While the homeowners wanted a quick turnaround, Katie guided them through the development process of adding depth and balancing the environment.

The result feels elevated yet casual (and well worth the wait!).

Is anyone else dreaming of being grounded by those views in the living room with an early morning cup of coffee? 😉

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