31/12/2024
At the close of the year, I’ve found myself reflecting on what’s behind — as I’m sure most of you are too.
This year brought one of the very best gifts into our lives, our darling second little boy, Liam.
And so many wonderful joys: Luca’s first season of soccer, many memories made with our loved ones, my husband’s first opportunity to vote for the President of the United States as a legal citizen, and so many incredible clients and projects, including our highest quoted project to date.
But as with anything, this year was also so very hard. It was the year I *genuinely* considered closing up shop, burning this entire business to the ground.
Being the sole income provider for our family while also raising a toddler and recovering from a difficult pregnancy and C-section, all whilst trying to nurture our sweet newborn — was, well, much harder than I could have anticipated.
Inquiries dipped, launches failed and partnerships didn’t always turn out how we hoped — all while hospital bills and expenses for our simple life seemed to increase.
I was torn between wanting to work harder, fight for it more — and forget about it just to be all the more present with my family.
So many wonderful, exciting things happened for our business this year though too — my husband turned over more work this year for our clients than possibly ever before while I recovered, my incredible colleague encouraged and stood with me through every high and every low, our clients were literally DREAM clients, we launched a completely new website and found inspiration, all over again, for this work we get to do … that we love to do!
But here’s what I keep coming back to: some years business will not go as well as you hope, some years it might feel like it’s breaking you … but when I look back over the year? I’ll never regret the moments I spent with my boys, my babies. I’ll never regret going with “less” so we could have MORE of what matters. I’ll also never regret giving it my all — as both an example to my family and a personal belief, because how we spend our days is of course how we spend our lives.
So here’s my wish for 2025: more of what matters!
