21/06/2022
The untold trick to EXPONENTIALLY boost retention of your YouTube videos.
Audience retention is HARD.
Content creators that don’t find a way to increase it,
Will see their massive efforts wasted in vain.
Heck.
Now, to understand how to boost it,
First, you must know that we have a shorter attention span than a goldfish.
(According to a survey of Canadian media consumption by Microsoft)
That leaves us with only two options:
1) Fully optimizing our content to be extremely engaging.
2) Losing our audience's attention instantly.
So, how can I boost it?
Here are some practical suggestions:
1) Fast pace all your videos 5% - 15%
2) Add visual effects
3) Use transitions
4) Use multiple camera angles
5) Take advantage of camera zoom-ins and zoom-outs
6) Add background music
7) Add a sound effect for every transition, visual effect, or image used.
Every second is an opportunity to captivate our viewers or a risk to lose them.
Make sure to introduce a movement, effect, text, image, or something interesting every 3 - 6 seconds of the video, so you don’t let your viewers get distracted by other things.
The idea behind it is that they feel they could potentially “miss out” on something important if they stop watching.
Attention:
If you are an entrepreneur, coach, or course creator and want to take your YouTube channel to the next level, we would love to give you a free audit of your channel and see if we could help you out. Feel free to book your free audit at the link below:
https://calendly.com/hexstudio/strategysession