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An integrated marketing and communications agency working with tech companies and other disruptors to create leadership positions and drive awareness and sales.

In the recent McKinsey & Company report on “Reimagining the post-pandemic organization,” Gemma D'Auria, et al. suggest o...
24/06/2020

In the recent McKinsey & Company report on “Reimagining the post-pandemic organization,” Gemma D'Auria, et al. suggest organizations are in the process of actively reshaping themselves. As this relates to , Paolo Brunato and I discuss in our recent article, “The Strategically Structured Communications Department,” how organizations and the can reconfigure the function to better align with the modern realities of an evolving media and influencer landscape. What changes are you making?

By Bob Finlayson and Paul Brunato The media landscape has changed drastically over the past two decades. The internet has permanently altered the way most people get and consume information.

How will virtual reality change marketing? This question has become front and center given changes in consumer behavior ...
29/05/2020

How will virtual reality change marketing? This question has become front and center given changes in consumer behavior driven by the current pandemic. Check out this Forbes post to see what a panel of experts said about the future of and .

Please to be part of this expert panel that also features: Sherman Wright, Ten25, Giovanbattista Cimmino, CiminoMedia, Scott Kellner, GPJ Experience Marketing, Serenity Thompson, A23 Advisors, Stefan Pollack, The Pollack Group, Stefan Pollack, The Pollack Group, Todd Maxwell, eMaximize, Alex Quin, UADV, Christine Wetzler, Pietryla PR, Randy Shattuck, The Shattuck Group, Marc Becker, The Tangent Agency, and Bernard May, National Positions

Like all other digital media, virtual reality is a powerful marketing tool in the right hands. While we don't know for sure how VR will power the future of marketing, it's something that any marketing team should invest time into finding out.

As begins developing plans for reopening their businesses , it’s time to rethink and . This is particularly crit...
14/04/2020

As begins developing plans for reopening their businesses , it’s time to rethink and . This is particularly critical for the team as the pandemic is accelerating changes in the , and landscape. Check out this article for ideas on the comms team to leverage this new landscape.

As we slide into the third decade of the 21st century, many large corporations still haven't properly restructured their communications teams to meet the challenges of the last decade, much less the new one.

has become an important element of successful product launches. Check out these ideas around a from these experts,...
13/04/2020

has become an important element of successful product launches. Check out these ideas around a from these experts, including yours truly!

Modern technology presents an opportunity to turn marketing campaigns into a fun, immersive, gamified experience. However, a business intending to use gamification in their marketing needs to be aware of a few pitfalls.

The past few months have accelerated changes in the , and landscape. Check out these ideas for ensuring your team...
10/04/2020

The past few months have accelerated changes in the , and landscape. Check out these ideas for ensuring your team is ready the world.

As we slide into the third decade of the 21st century, many large corporations still haven't properly restructured their communications teams to meet the challenges of the last decade, much less the new one.

Given the current , it is important for companies to continue to engage with all of their stakeholders, being thoughtfu...
10/04/2020

Given the current , it is important for companies to continue to engage with all of their stakeholders, being thoughtful and sensitive to the challenges many people face. Sharing some thoughts about marketing trends for 2020 that may help companies ramp up quickly when we get to the other side of this crisis.

Marketing trends can explode in a matter of hours, making it critical to predict the eventuality before it happens. Here are the trends agency pros believe will rise in 2020.

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