Peter Ladka

19/09/2023

Marketing is about ex*****on. Once you've strategized and aligned (people, process, tech), you must get busy executing!
https://bit.ly/46giPo3

15/09/2023

Insights and Actions are the "ones and zeros" of creating great . It's about having the right to help you create meaningful dashboards with your stack.

In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.

14/09/2023

Marketers have two options regarding :
- Spend more, do less
- Spend less, do more.
Which is right for you?
If you want to do the second, attacking martech sprawl and complexity with a vengeance is critical.

https://bit.ly/44RqckH

13/09/2023

As more deconstruction of monolithic solutions ( & ) continues, we will see more and more of these alliance-based solutions filling broader parts of the stack. This alliance between , , and -co is a big one type , generative with via .

https://bit.ly/3RiJ60Q

12/09/2023

As marketers continue to struggle with value realization of their investments I'd like to share my thoughts on delivering great . The market is feeding them the idea that a composable is the answer. For them to be successful, what they really need is to become "Composers of DX."
https://bit.ly/468NrrO

12/09/2023

Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.

11/09/2023

Continuing with the nostalgia, little has changed regarding and being a common thread across all things . In the end is about insights and actions. Insights driven by the data and action delivered as the right at the right time. https://bit.ly/3PgtjNx

11/09/2023

The buzzword "composable " is growing in usage. It's a convenient phrase monolithic vendors use because they desperately need a way to transition to a "best of breed" approach to selling. If it helps marketers, cool.

Truth be told, the Monolithic and Composable DXP concept is simply a recognition of vendors trying to fill a clear need in the market. Unfortunately, this need can NOT be filled by technology vendors. Their individual solutions play a crucial role, but there is no magic collection of technology that SHAZAAM becomes the answer to all your Martech troubles.

Remember, the word "Composable" is an adjective. Someone must "Compose" (verb), and that's not the vendor. Marketing leaders must realize they are the "Composers of DX" on their "Composable DXPs."

08/09/2023

Continuing to re-share this series I wrote over 6 years ago that I'm seeing as evergreen in the world.

https://buff.ly/3r7E9NS

06/09/2023

spend project to grow almost 20% through 2030, and even more critical growth is projected at 30% this year. Get your on baby!

http://shpa.co/nYaZ50PIjPM

05/09/2023

Four steps to keep in mind as you advance your strategy. Use this idea as the guidepost for what you're trying to achieve. Your technology should ALWAYS be delivering the that aligns with the brand you are trying to build.

1: A is nothing more than a series of understood interactions.
2: Maturing your organization's digital is about the careful orchestrating of those interactions with your .
3: The key to carefully creating those interactions is integration and .
4: Before you create these interactions, identify and baseline KPIs to measure and manage the improvement of those interactions.

04/09/2023

Gartner Truer words were never spoken:"Underutilized martech is a problem that GenAI can’t solve." http://shpa.co/90YT50PHsYG

30/08/2023

A continued reinforcement that doing the hard work of coalescing data across channels has a massive potential impact on ROAS, and everywhere else, for that matter. In this case, "a 640% uplift in performance versus an 11% increase in cost" Pretty hot.

In the new analytics landscape, creative ex*****on emerges as the key optimization lever for optimal brand performance and sales.

29/08/2023

When it comes to marketing technology, it's rare in my dealings to find marketing leaders who don't know "What" to do. It's much more often they struggle with "How" to do it. Sometimes, it's a lack of resources; sometimes it's an understanding gap. Sometimes it's just being friggin' overwhelmed with the complexity of the martech stack.

28/08/2023

Even though I wrote this article 6 years ago, It still holds up. Marketing leadership is still challenged with 2 things: owning the art of marketing & owning the product (stack) that makes in possible.

Maybe now I wouldn't use the "Science" of Martech so much as I'd reinforce that to be a successful marketing organization, Marketing MUST take ownership of the Product of their stack. It's counterintuitive to the natural desires of a marketer, but Product Ownership is critical.

In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.

21/08/2023

Back with Part 3 of the throwback "Martech Enablement" series on how to transform your marketing organization. Assembling the right team is the order of the day. Please ask questions if it'd be helpful.

https://loom.ly/XJKFiGQ

In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.