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21/05/2026

Steven Wallace, founding attorney at Wallace Law, PLLC, shares his approach to legal marketing — and why most attorneys get it wrong.

"You want to be an infopreneur. You don't want to be someone that is just shamelessly plugging yourself."

Historically, attorneys haven't been great out-of-the-box marketers. Wallace points to the classic book Guerrilla Marketing as a reference for thinking differently about how small firms compete against much larger ones, particularly in corporate and commercial real estate work.

His method: share knowledge consistently on LinkedIn, Instagram, and Facebook. Talk about economic indicators and how different sectors are performing. Let connections reach their own conclusion — "Wow, Steve Wallace really knows what he's talking about. If I have an issue, I want to talk to him."

🎙 Watch the full conversation on the Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

🌐 wallacetexaslaw.com

20/05/2026

Robin Zegen, a Dallas family lawyer with 32 years of experience, on the most common mistake attorneys make when they go solo.

She says it surprises her how many practicing attorneys either don't have a website at all, or have a website that's literally one page. For a profession where clients are evaluating you in seconds — usually online, often late at night — that's a real problem.

Her framing is practical: you have to look the part everywhere. A nice office. A polished, real website. A presentation that visibly signals "this person runs a serious practice."

The analogy she uses: you wouldn't trust a doctor you saw stepping out of a falling-apart car in the lot. You'd want a doctor who looks like a successful doctor. Clients evaluate attorneys the same way, on the same kind of fast visual cues. The website, the office, the way everything is put together — it all signals whether this is someone who handles their own affairs well enough to be trusted with someone else's.

🎙 Watch the full conversation on Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

🌐 thedallasdivorceattorney.com

19/05/2026

Robin Zegen on how new attorneys actually build a referral pipeline.

Her advice: referrals are the best source of clients, but they don't come from a marketing budget. They come from time spent in person.

That means joining every bar association you can, taking evening hours to show up at luncheons and events, and getting in front of the same group of attorneys regularly enough that they trust you. When a lawyer refers a client to another lawyer, they're putting their name on it — that level of trust is built face-to-face.

She also makes a point about opposing counsel: "This isn't an MMA fight." You can represent your client firmly while still treating the other attorney professionally — and lawyers respect peers who can do that. Those are often the lawyers who refer cases to each other later.

A few more pieces of her referral playbook: attending Best Attorneys and Super Lawyers events, and taking past clients out to lunch a year after the matter closed. A year out, clients are typically much more positive about the experience than they are right at the end. Putting your name back in front of them is what generates the next referral.

🎙 Watch the full conversation on Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

🌐 thedallasdivorceattorney.com

18/05/2026

Robin Zegen, a Dallas family lawyer, on what happens when collaborative divorce isn't possible.

Both spouses have to agree to the collaborative process. When one of them refuses — sometimes because of outside pressure from third parties — the case goes to standard litigation. Robin handles those too, but she doesn't pretend they're equivalent.

Litigation is more destructive. It's hard to ask one spouse to stand up and say every bad thing they can about the other and then expect them to co-parent successfully for the next 15 years. The damage doesn't end when the hearing does.

What stood out from this part of the conversation: Robin says that after hearing the facts of a case, an experienced family lawyer can predict the trial outcome within about 5%. Judges hear these cases five days a week. The patterns are not a mystery to anyone in the room.

Her line on hearings: "If we end up in a hearing, it's because either you didn't do your job or I didn't do mine." A good attorney's responsibility is to help clients understand what's actually going to happen — not to fight harder for an outcome the judge isn't going to give.

🎙 Watch the full conversation on Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

🌐 thedallasdivorceattorney.com

15/05/2026

Robin Zegen on the networking strategy she's used to build her family law practice in Dallas over the last 32 years.

Her approach: get involved in the community in real ways. That means showing up at church groups, volunteering, and going to bar association events. She also donates time when she can — recently participating in Divorce with Respect Week, a nationwide collaborative-law push where she offered 30-minute free consults to explain that there's a different way to get divorced.

The piece most attorneys miss is timing. Robin schedules all of her networking and outreach during slow business cycles. When her caseload is full, she doesn't have time for it — so she protects the slow weeks for relationship-building. By the time the high season hits, the work is already done.

🎙 Watch the full conversation on Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

🌐 thedallasdivorceattorney.com

11/05/2026

Robin Zegen, a family lawyer in Dallas, has been practicing for 32 years — and she's one of the few attorneys in her market trained in collaborative divorce.

What makes it different: instead of going to court, the spouses work with a team of professionals to reach agreement together. The process keeps family relationships intact, creates better co-parenting afterward, and avoids pitting one spouse against the other.

Robin's framing: collaborative divorce focuses on the "why" behind what each spouse wants, not just the "what." Often, both parents share the same underlying goals — stability for the kids, keeping their lives from changing too much. Once those motivations are on the table, dividing assets and building a parenting plan becomes a different conversation.

Collaborative law has existed since 2002, but the trained practitioner pool is still small.

🎙 Watch the full conversation on Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

🌐 thedallasdivorceattorney.com

06/03/2026

Sean M. Jones, founding attorney at Jones Trial Attorneys, has thought carefully about what he's optimizing for in his practice — and it isn't maximum revenue.

"Even if I can make 10 times more money just pushing a button, I'd have no desire."

What does keep him engaged is complexity. He notes that no two drug trafficking cases are the same, even when they fall under identical sections of the penal code. The nuance, the novelty, the process of working through a difficult situation — that's what he finds rewarding about the work.

"It's like untangling a puzzle and it makes it fun for me."

🌐 https://www.jonestrialattorneys.com/ 🎙 Watch the full conversation on the Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

05/03/2026

Sean M. Jones, founding attorney at Jones Trial Attorneys, made a deliberate choice early in his career: depth over volume.

He describes watching a colleague process traffic tickets one after another — checking whether the officer appeared, asking for dismissal if not, requesting a reduced fine if so. Efficient, but not what he wanted to build.

"You're not using your skills as an attorney. You're just churning through like a robot."

Jones has focused instead on complex criminal cases where he genuinely gets to know the client, their family, and the full context of their situation. The tradeoff is handling fewer cases. The payoff is work that draws on the full range of his capabilities.

🌐 https://www.jonestrialattorneys.com/ 🎙 Watch the full conversation on the Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

04/03/2026

Sean M. Jones, founding attorney at Jones Trial Attorneys, didn't stumble into criminal defense. He's been heading there since first grade.

His father is a career criminal trial attorney. When Sean was sick and couldn't go to school, he'd be sent to the courtroom instead. At the same time, his mother loved the TV show Matlock — and Sean watched it too, recognizing that what he saw on screen was exactly what his dad did in real life.

"It was the only thing I ever wanted to do. I did a project in first grade about when I grow up and I want to be a criminal defense attorney."

🌐 https://www.jonestrialattorneys.com/ 🎙 Watch the full conversation on the Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

03/03/2026

Sean M. Jones, founding attorney at Jones Trial Attorneys, explains one of the quirks of building a criminal defense practice: clients almost never post public reviews.

"Nobody wants to go online and talk about how they committed a crime and I helped them out."

So how does he generate referrals? By getting genuinely involved. Jones helps clients find jobs, address family issues, and gather letters from employers — anything that strengthens their situation and their case. In doing so, he naturally becomes known to their extended network.

"It's not a deliberate effort to create referrals, but I think it does have that downstream effect."

🌐 https://www.jonestrialattorneys.com/ 🎙 Watch the full conversation on the Law Firm Accelerator Podcast with Viktoria Altman — available on Spotify, Apple Podcasts, and YouTube.

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