30/05/2025
Jony Ive and OpenAI Unite to Redefine Consumer Tech in \$6.5B Deal
OpenAI has announced the acquisition of io, a secretive AI device startup co-founded by Apple design legend Jony Ive, in a \$6.5 billion all-stock deal. This marks OpenAI’s largest acquisition to date and establishes a new hardware division designed to bring AI closer to everyday life.
The partnership brings together two tech visionaries: Jony Ive, the mind behind the iPhone, and Sam Altman, the architect of ChatGPT’s explosive rise. Together, they’re aiming to build a family of devices for a post-smartphone world—products that could redefine how humans interact with artificial intelligence.
“It’s a relationship and a way of working that I think is going to yield products and products and products,” Ive said in a joint interview with Altman, underscoring their ambitious plans.
The acquisition secures not only the io startup but also its elite team of 55 engineers and designers, many of whom helped build Apple’s most iconic devices. These include Evans Hankey, Scott Cannon, and Tang Tan—veterans of iPhone, Apple Watch, and MacBook development. Their new mission: develop breakthrough hardware optimized for the era of artificial general intelligence.
Ive’s return to the front lines of consumer tech could be ominous for Apple, a company now lagging in the AI race. With ChatGPT already integrated into major platforms and generating massive user engagement, OpenAI’s move into hardware signals a bold expansion into Apple's domain.
OpenAI plans to keep the io team intact and based in San Francisco, working alongside LoveFrom, Ive’s independent design collective. LoveFrom will now lead design across all OpenAI software and hardware, while continuing existing collaborations with Ferrari and Airbnb.
Their first AI device is expected in 2026, but details remain under wraps. What’s certain is that it won’t be another smartphone. “It is a totally new kind of thing,” Altman teased.
Full story via Bloomberg