RAM: Research and Analysis of Media

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RAM: Research and Analysis of Media Research and Analysis of Media (RAM)
is a global data, insights, and consulting agency with the world’s largest reference
database.

Through standardized and custom research, we help you develop a clearer picture of your audience.

Media buyers see big value in multi-platform advertising.There is a lot of buzz about original digital video content and...
16/03/2021

Media buyers see big value in multi-platform advertising.

There is a lot of buzz about original digital video content and ad dollars spent on digital video instead of TV. The fact is that clients prefer to buy both TV and digital video at once. Make sense since RAM research shows that combined, those two platforms (or more) offer the most efficient advertising for the money.

In today’s digital world, campaigns succeed when they create integration and leverage audiences across technologies. That’s why a multi-platform approach makes the most sense for business advertising—it realizes the benefits and opportunities available across all forms of media.

The tricky part is demonstrating the lift for multiple platforms. The good news is that RAM has a solution, as well as the technology and staff, to provide insights to drive your organization forward.

If you want to know more about this – contact us and we will share a multi-platform success story from one of the biggest media companies.

[email protected]

It is an uncertain time in the world and many people are worried as to what the future holds. We at RAM want our clients...
15/03/2021

It is an uncertain time in the world and many people are worried as to what the future holds. We at RAM want our clients to know that we are here for you and will use our analytical expertise to help you navigate the post-COVID-19 era we are about to enter (hopefully soon).

The media landscape will likely be in a state of flux for the immediate future, with a lot of time spent trying to understand how or if consumers' views have changed and what that means for advertising. RAM has always gathered information on how a message resonates with its target audience and continues to gather this data during these unprecedented times. Therefore, RAM is perfectly poised to recognize any shifts in consumer attitude or behavior, providing you, our client, with invaluable insights.

This information will enable our clients to tailor their advertising to new societal views and become a leader in forming the narrative, post COVID-19.

We are all in this together, and while this has been the slogan adopted by many, RAM wants you to know, we take this to heart. We have chosen to partner with our clients for various reasons, but one consistent factor among all of you are the people that make up your company. To put it simply," you are good enough, you are smart enough, and gosh darn it, WE like you" (Stuart Smalley-SNL. I knew quarantine TV reruns would prove to be useful!)

If there is anything you need (other than toilet paper!) we are here to help. I've even mastered the art of sewing a homemade mask.

-Ola Tornerud

President | Sales and Marketing

Research and Analysis of Media (RAM) is a global data, insights, and consulting agency. Through customized research, we ...
15/03/2021

Research and Analysis of Media (RAM) is a global data, insights, and consulting agency. Through customized research, we help you develop a clearer picture of your audience in local, national, or global markets. With deeper knowledge of how your audience consumes media, how your brand fits into the competitive market, or how your customers make purchase decisions, you and your partners can make informed and confident decisions that lead to results.

Contact us today for more information: [email protected]

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