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Do you hear a lot of people talking about Digital Analytics but still don't understand what that is? 😒I've tried to simp...
25/10/2020

Do you hear a lot of people talking about Digital Analytics but still don't understand what that is? 😒

I've tried to simplify it in this post: 😁

It is an integral part of Digital Marketing.

👌For any business to succeed, they have to be present online. Online means having a website, a natural presence on search engines, social media networks, or running online advertisements.

It's important to understand which online channel or content type is working best for your products/services. Digital Analytics answers these questions. 🤔🤔

Digital Analytics deals with analyzing the data collected from all online marketing channels using different tools and platforms. It helps business owners understand how their websites/apps are being found and used. 🤔🤔

Using this data, businesses optimize their customer experience, engage new audiences, convert more customers into paying customers, and increase overall business performance. 👌👌

I hope you found this helpful! 🤞🤞

Have you been thinking about"Where should I place important buttons/Call-To-Action on the page?"OR"How do I make my webs...
20/10/2020

Have you been thinking about
"Where should I place important buttons/Call-To-Action on the page?"
OR
"How do I make my website/page more engaging"?

Do you want to make sure that you make the right decision?

Well, don't assume. The answer is HEATMAPS!!

Heatmap is a visual representation (using colors) of the engagement on a page of your website. The hot sections attract your audience's attention the most and cold sections the least.

Heatmaps are of three types:
1) Scrolls Maps: It shows which section visitors are scrolling on the most.
2) Click Maps: It shows which part of the page is receiving the most clicks.
3) Hover Maps: The longer a visitor place the cursor over an area, the hotter the area.

When you know which part of your page the visitors are clicking or hovering on the most, place the important buttons (CTAs) there.

Quick Tip: Use heatmaps before A/B testing your website design. This will result in page design that the visitors will find more engaging and they will be more likely to convert.

17/10/2020

Have you ever wondered how iPhone became so popular in such a short period of time?? 🤔

It’s because Apple thinks about the user experience from the first stage of the product development. 👌
They don’t start working on the UX after the development but Design is the basis of their products. ✌🏻

Let me know in the comments more such products that you love using because of Its design.. 😊

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