14/02/2026
Most daycare owners don't realize they have a funnel problem, not a marketing problem.
Out of 100 leads, here's a realistic look at how many you might be losing at each stage:
1. AWARENESS (100 Leads) â Parent discovers your center
2. INTEREST (80 Leads) â Parent visits your website/social
3. CONSIDERATION (60 Leads) â Parent submits inquiry
4. TOUR (30 Leads) â Parent books and attends tour
5.DECISION (20 Leads) â Parent decides to enroll
6.ENROLLMENT (12 Leads) â Parent completes paperwork & pays deposit
7. ADVOCATE (8 Families) â Enrolled family refers others
Most centers lose the majority of leads between the Consideration and Decision stages. The solution? Build systems for each stage.
Where are YOU losing the most leads? Drop a number (1-7) below đ