10/08/2020
People get a lot of confusion when it comes to which objective they should use to run Facebook ads 🤔
😃Here is the simple breakdown of the main objectives and what they are used for:
👉Traffic: This is to send as much as traffic possible to blog post or a website. This is best for creating a new audience to retarget them, basically the top of the funnel.
👉Engagement: Get your ideal audience to react on your posts such as likes, comments and shares. Only for engagement but nothing else.
👉Lead Generation: Collect leads via Facebook forms. The best thing is you don’t need a website for this.
👉Video Views: This is to get people to watch your video. Ideally, you will create an audience here and retarget them.
👉Conversions: This is best to use when you want to convert your leads to sales.
👉Catalogue: Retargeting audience with the products they have been searching for. This is best when you want to boost your ROI, basically the bottom of the funnel campaign.
What are your thoughts about running Facebook ads? Do you feel completely overwhelmed by them?
Feel free to contact Chandok Digital Marketing—By Jaskarn Singh if you are facing any issues to plan a strategy to run ads 😊
(+91) 77278 95212