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Enriching event experiences! The most dependable, flexible and innovative solutions to enrich event

10/06/2026

Say hello 👋 to the absolute legend that is Judit de la Rosa.

Judit joined Lüp's Australian event operations team in 2022, but she's kicked so many goals since we filmed this recent video that she's already gone and snagged a promotion to Head of Operations UK 🎉

She's now officially moved to London to lead our regional operations team on the ground, helping Lüp scale our services and event delivery.

We couldn't be prouder of you Judit! Drop her some love in the comments below ❤️

03/06/2026

Happy Global Exhibitions Day 2026 🌐

Today, the team at Lüp is joining the international event community to celebrate . Initiated by UFI - The Global Association of the Exhibition Industry, this day is all about recognising the massive, unstoppable impact of exhibitions worldwide.

Each badge scan, lead capture, and smooth check-in is part of a global industry that drives real business growth. We are incredibly proud to play our part in powering exhibitions and connecting people across borders 💛

20/05/2026

Most event indicators are surface-level, making it incredibly difficult to prove value to your partners and sponsors. Moving beyond vanity metrics doesn't mean collecting more numbers but rather connecting the dots.

Watch as our Founder & Managing Director shares a practical walkthrough on using UTM tracking and smart audience segmentation to automatically feed high-value leads straight into your CRM.

Ready to see your event data differently?

Read the full blog here: https://lup.events/resources/blog/why-event-marketers-need-utms-to-fill-their-crm-with-high-intent-leads/

13/05/2026

We’ve touched down with two Bronze wins at the 16th Global Eventex Awards. Out of 1,405 entries worldwide, our tech stood out in:

🏆 Exhibition Technology with Lüp’s Facial Recognition
🏆 Attendee Management Technology with Lüp’s Onsite Badging and Registration Solution

"We’ve always believed that high-level security shouldn't come at the cost of a poor attendee experience. Whether it’s preventing badge-swapping at a defence expo or managing 100+ venues across Sydney, our tech is built to keep things moving. To have our innovation recognised by a global jury is a testament to the hard work of our entire team." — Neeshil Pabari, Founder and Managing Director of Lüp Events.

Extremely proud that our innovation is recognised on the world stage. A massive shoutout to our entire team around the world for pushing the boundaries of what’s possible in event security and registration.

We’re just getting started ✨

Read our full announcement here: https://lup.events/resources/awards/winner-eventex-awards-2026/

07/05/2026

Blink and you'll miss it: meet the new Lüp Console experience ⚡️

Beyond the fresh UI, we’ve packed in:

✅ Deep-dive tracking and attribution: Track UTMs, promo codes, and referrers with zero friction.
✅ Actionable insights actually worth knowing: Data that tells a clear story of your event from start to finish.
✅ Efficient, passwordless security: Faster access via OTP.

Get the full breakdown of every new feature here: https://lup.events/resources/product-update/new-lup-console-experience/

👉 Ready to see more than just a teaser? Book a free 1-on-1 demo with our team: https://lup.events/contact/

01/05/2026

To meet the demands of some of the most complex events, we are officially expanding our delivery team. Please join us in welcoming Elin Hughes to Team Lüp as our Event Operations Manager!

Having specialised talent on the ground is how we ensure operational excellence for every partner. Elin’s role is critical in helping us simplify the complex and elevate visitor journeys at scale.

Welcome to the team 💛

23/04/2026

Even the best digital systems need a rock-solid operational layer to work at scale ⚙️

For Offshore Europe, we teamed up with RX to bridge the gap between their Mercury registration platform and a high-traffic live environment.

Read how we make complex systems work by visiting our website LINK IN BIO ☝

16/04/2026

Our CEO Simon Suter shares his perspective on how sales leaders can rethink event ex*****on, turning the entry desk into a powerful source of real-time buyer intent. From data capture to on-the-ground decisions, this framework shows how to drive measurable revenue from your events.

Read the full article here: https://lup.events/resources/blog/data-intent-and-the-entry-desk-a-sales-leaders-framework-to-event-ex*****on/

31/03/2026

Cheers to 15 years!🥂

15 years ago, Lüp started with a clear goal to digitise and transform event experiences. As some of our team members gathered to celebrate, we look back at how we began from our Brisbane roots, to how we've grown from a small team with a bold idea into a global force under our founder Neeshil Pabari's leadership and vision.

With CEO Simon Suter now at the helm to drive our strategic growth and commercialisation, Neeshil is empowered to double down on what he does best: pioneering the next generation of industry-leading event software.

To the Lüp family: our hundreds of team members spread across the globe, our forward-thinking event customers, and our collaborative event partners. Thank you for being part of our story.

It's been an honour and a joy to serve this vibrant industry for over 15 years, and we're gearing up for our most ambitious next chapter yet.

From unveiling fresh changes to bringing industry-shifting event tech to the forefront, our entire team is excited to take you on our journey.

19/03/2026

This year, as many celebrate Eid al-Fitr, our thoughts are also with those across the Middle East and beyond facing uncertainty and hardship.

May this Eid be a time of reflection, compassion, and renewed hope, bringing moments of peace, safety, and stability to communities everywhere 🌙

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