10/09/2026
“Where do we start with AI?”
That was the biggest question at MPL Association’s Marketing Workshop in Newport, Rhode Island.
Our advice: start with the work you’re already doing and the problems within it.
Where is reporting still manual? Which paid media tasks eat up time? Where could your team use more room to think strategically?
Those are practical starting points for AI, and a clearer way to evaluate whether it’s actually helping.
For us, the value is getting time back and making better, faster decisions about the work already on your plate.