Commercial Real Estate Marketing: The Sam Evans Group

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Commercial Real Estate Marketing: The Sam Evans Group We are your outsourced business development specialists with a focus on building your brand and gene

Instagram is the cool kids club and honestly where most people arespending their personal time on social media, especial...
12/01/2021

Instagram is the cool kids club and honestly where most people are
spending their personal time on social media, especially between the ages of 18-50. Innovating your Instagram strategy helps nurture relationships along with forging new relationships. The key with Instagram is producing content that provides high level insights to help investors along with a bit of entertainment to keep people engaged and fulfill the purpose of the platform.

The How:
Advertising on IG uses the same backend as Facebook. We do not recommend boosting posts on either platform. Organically, we like to have our clients connect with their contact lists so that they are able to stay in front of a percentage of them for free organically. By consistently posting stories we are showing up where most people are spending their time, they are looking for real time content made today to interact with. We recommend posting listings, videos, and find promotional pages to grow brand awareness and outreach.

What We Can Do For You:
Our growth strategies lead to building out a large following of local investors and agents ready to engage with every listing and piece of content that is relevant to them. Every week our clients are receiving direct messages from referrals and prospects interested in learning more about a deal or commenting on posts they find interesting or entertaining. We take the reins on building out your content strategy, organic follows, and develop an advertising strategy to ensure the hard work you put into making content gets the most reach.

Much like Google PPC, we are able to target individual searchkeywords and phrases with video marketing on Youtube. Hands...
12/01/2021

Much like Google PPC, we are able to target individual search
keywords and phrases with video marketing on Youtube. Hands down this is one of the most undervalued advertising lanes available in 2021. Additionally, we can target industries and interests so those who are searching Youtube for investment strategy and market updates will be served content relevant to their high intent search, which can provide more context than a Google search ad because they get to see your lovely face and hear your voice when you’re sharing your value through a strategic video.

The How:
Beyond the hyper-targeted ads we can run we recommend to our clients to make videos specific to certain keywords that are being searched because in advertising creative is the variable to success. This means that those searching for [multifamily apartments] are served a contextual ad around that topic as opposed to those searching for [development land] or [single tenant nnn]. By being contextual with our videos, we are more relevant, and increase our chances of speaking to our ideal clients fears and desires.

What We Can Do For You:
We consult our clients on the strategic videos needed depending on their goals along with producing the advertising campaigns to get in front of the right people based on keywords and industry. From there we build out the tracking and analytics to ensure each campaign is meeting goals and producing measurable results. Additionally, we are building email lists and remarketing lists through our Youtube Ads, which helps stay top of mind and make the most of the initial spend it took to build our audience.

Jeff Bezos built his Amazon empire bidding on keywords within the Google platform. High intent buyers and sellers are pu...
12/01/2021

Jeff Bezos built his Amazon empire bidding on keywords within the Google platform. High intent buyers and sellers are putting words into Google looking for answers to their goals and problems. By targeting these keywords and sending them on a journey with a customized landing page and a Facebook pixel to remarket to them across FB & IG, we are able to get in front of them, provide the highest level of value and positiong for our clients, and stay in front of them at a very low cost through omnipresent marketing campaigns across platform.

The How:
We target your ideal lists of keywords, including competitors names so that you are showing up as the #1 listing on the Google Search. We track results such as clicks and conversion rate to optimize campaigns and ensure that these programs are getting attracting the right people and producing leads which will produce a measurable ROI.

What We Can Do For You:
We begin with competitive research to see who is paying for certain keywords in your area and reverse engineer a strategy to outcompete them through better advertising, a more robust keyword structure, and building out high quality landing pages that provide a in-depth customer journey including a video sales letter, call to action headline, outlining the process, client testimonials, and the results of our clients. Combined with the ability to remarket to each website click on Facebook and Instagram for minimal adspend, our clients enjoy an omnipresent awareness in their prospects mind, which helps not only grow their brand but their business. Capturing those who are not ready to fill out a contact form and following-up with them to stay top of mind helps maximize each dollar spent on getting clicks and ensures a comprehensive approach to generating new business.

Facebook Advertising has made more millionaires in the past decade than any other platform available for marketing and a...
12/01/2021

Facebook Advertising has made more millionaires in the past decade than any other platform available for marketing and advertising. We have generated quality leads for our clients including some of the strongest investors in the market looking to acquire new deals. The ability to upload lists and remarket to leads provides the opportunity to stay in front of your prospects with the most cost effective approach to lead generation and brand awareness.

The How:
Testing different audiences and creatives to interpret the data and double down on what works and cut what does not is the key to building advertising on Facebook. By continuing to optimize campaigns we are able to be like water and find the lanes that produce the best quality leads and appointments for our clients.

What We Can Do For You:
We specialize in building out multi-step marketing funnels to introduce you to new prospects, while staying top of mind through remarketing to further deepen the digital relationship and pre-frame prospects to position you as the agent who can help them achieve their investment goals. Growing your data is the most powerful way to have a strong business and Facebook ads are the most cost effective way to reach prospects and be able to remarket website visitors, customer lists, those who have engaged with your content, and stay in front of them with a strategic sequence of content meant to build the relationship and create new contacts to build your business and add value to your clients.

LinkedIn is the largest professional network consisting of 575 millionprofessionals. All it takes is a quick search for ...
12/01/2021

LinkedIn is the largest professional network consisting of 575 million
professionals. All it takes is a quick search for Real Estate Investors and Developers to see the incredible potential number of relationships available to be built on this platform.

The How:
Currently LinkedIn Organic reach is the greatest opportunity for free reach on social media. With few people posting quality content consistently across the platform, there is a massive room for growth in your business if you have the right strategy and system to connect with new contacts who are your ideal clients.

What We Can Do For You:
Our multifaceted approach to LinkedIn includes sending roughly 100 connections per day along with a multi-step messaging outreach system to introduce yourself to prospects to build relationships by leading with value and following-up with quality information to be positioned top of mind.

Additionally, we consult on content strategy and create video marketing series for our clients that do extremely well in the algorithm and communities we service. By producing quality content we provide an opportunity for our 1000’s of new connections to engage with relevant and meaningful messaging to position our clients as the ideal agent to consult with on strategy and ultimately work with to buy or sell property.
To add fuel to the fire, the laser-focused advertising on LinkedIn provides agents the opportunity to run strategic advertising towards their ideal audiences and generate new leads interested in investment opportunities and to build new relationships to nurture through conversations, organic marketing and email outreach.

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