Apple & Anchor

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Apple & Anchor WE SUPPORT BUSY BUSINESSES WITH DESIGN ON-DEMAND. Other firms quote by the project. A process that leaves you in the dark on cost and timing.

We are a designer/illustrator duo providing up-front-pricing by the day. We can knock out several projects before you even get a quote back from a traditional firm. Plus, we are happy to white label your projects, so we do all the work and you get all the credit!

Dave and Terri Hedges hired me for my first job when I moved to TN in 2005. As a Customer Service Rep at "Mailer's Choic...
15/11/2023

Dave and Terri Hedges hired me for my first job when I moved to TN in 2005. 

As a Customer Service Rep at "Mailer's Choice," I learned how to talk to clients, design USPS-compliant direct mail pieces, procure zip code-specific mailing lists (and even operate a shrink wrapper 😛).

After catching up with them last night, I left inspired to be a better person. Here's why:

❤️ Dave volunteers twice a week at Centennial Hospital, walking heart surgery patients through what to expect pre and post-op. As a former patient, he provides the personal insight and comfort a surgical team cannot. He even created a "zipper club" for patients to connect with others in recovery when they go home.

🤲🏻 Terri's joyful demeanor and generous spirit make her the go-to person for anyone going through hardship. Terri often answered the phone in the middle of the night for former staff, talked them through tragedies, and generously supported them with time and money while they got back on their feet. 

🐾 Dave and Terri have volunteered as foster parents and advocates for Greyhound Rescue for years. Some of my favorite co-workers ever were their three sweet hounds. 

Dave and Terri are such an example of what it can look like to build something together and use it to give back to the community.

I am lucky that the Hedges were my first bosses 18 years ago and to have such incredible Business Partner role models.

Our second Cautionary Tale in business building: No One Likes A Copy Cat 🐈‍⬛ If only we’d have know there was a better w...
01/11/2023

Our second Cautionary Tale in business building: No One Likes A Copy Cat 🐈‍⬛

If only we’d have know there was a better way to build a brand. ☠️

Thankfully, we’ve learned from our mistakes and developed a stress free brand building process.

Comment “meow” below if you’re curious.

“A Modern Vibe With A Past”Full page ad and brand design for  in the November issue of
24/10/2023

“A Modern Vibe With A Past”

Full page ad and brand design for in the November issue of

These relaxed farmers are growin’ something good just in time for the weekend! 💚  Sep-Oct cover design.
29/09/2023

These relaxed farmers are growin’ something good just in time for the weekend! 💚

Sep-Oct cover design.

Crossing guards are back in their intersections and white pants are back in their drawers, signaling the end of summer. ...
05/09/2023

Crossing guards are back in their intersections and white pants are back in their drawers, signaling the end of summer. 🚸

Fall's arrival means we have four months remaining to set our businesses up for a successful end-of-year. 🍁

To help you finish the year strong, we’ve created an efficient bundle to tackle branding + website design in 4-6weeks. ✅

Meaning, you could have a brand new face for your brand done in time for the holidays. ✨

September’s schedule is almost full so book your Clarity Call to discuss your businesses goals today! 🤙🏻

Hi! 👋🏻 We’re Jess & Justin Redmon. We only take bank selfies on special occasions. Like this one, almost two years ago w...
09/08/2023

Hi! 👋🏻 We’re Jess & Justin Redmon.

We only take bank selfies on special occasions. Like this one, almost two years ago when we opened our business checking account under the name we toiled over - “Apple & Anchor.”

“Apple” is a traditional symbol of knowledge which we chose to represent my (Jess’s) 18-years in the field of graphic design. 🍏

“Anchor” represented Justin’s 13 years as a Hosptial Corpsman in the Navy. ⚓️

We combined my love for design and Justin’s lifelong talent and passion for illustration to help small business, non-profits and agencies stand out in the crowded marketplace.

Since this picture was taken, we’ve learned SO much about running a small business.

We continue to evolve our skills, offers, and understanding of the problems clients (especially other small business owners) are facing.

We’ve been listening and are excited to roll out new packages specifically design to support fellow entrepreneurs in the coming weeks.👂🏻

In the meantime, we’re so glad you’re here. Thank you for supporting our dream as it takes shape every day. 🙏🏻

How can we support YOUR dream? Have you noticed a skills gap or unmet need in the marketplace? We’d love to learn more in the comments! 👇🏻

You know when you see at a picture of yourself from ten years ago and realize you still wear that same shirt? 🫣Don’t let...
08/08/2023

You know when you see at a picture of yourself from ten years ago and realize you still wear that same shirt? 🫣

Don’t let that happen with your businesses branding.

If you’ve been using the same old strategies without seeing the desired results, it might be time to consider whether your branding is outdated.

Here are 4️⃣ red flags that could indicate it’s time for a brand refresh!

⚠️ FREE BONUS SIGN for reading it to the bottom of the caption: your current Brand Guide is a Word document.

Ah, the first day of school…I can close my eyes and be transported back to the sound of squeaky new shoes on linoleum, t...
07/08/2023

Ah, the first day of school…

I can close my eyes and be transported back to the sound of squeaky new shoes on linoleum, the smell of fresh pencil led from the sharpener, and the warm red of my cheeks because I insisted on wearing my new fall sweater even though it was still 85 degrees.

The first day of school signifies that summer is transitioning into fall. 🍂

Transitions are natural defining moments that offer us an opportunity to start fresh. To reassess what’s not working and dial in what is.

Like a crisp sheet of lined notebook paper, the rest of 2023 is ours to define.

What will you do with this new season?

If a rebrand or new website will help you finish the year strong, we’ve got you covered. 💪🏻

☝🏻 Averey (8th Grade), Emerson (5th Grade)

Work from hack 💡: local hotel lobby’s are a great place to escape for fresh scenery and inspiration (bonus if they have ...
27/07/2023

Work from hack 💡: local hotel lobby’s are a great place to escape for fresh scenery and inspiration (bonus if they have garden foundations ⛲️😌).

After working with many new businesses, we’ve noticed a trend of common branding mistakes founders often make before hir...
25/07/2023

After working with many new businesses, we’ve noticed a trend of common branding mistakes founders often make before hiring us.

Swipe to see the top five mistakes to avoid when it comes to branding. They will save you effort and expense!

Recharging our creative batteries this week  🪫. Thankful for the time away to celebrate family milestones and our favori...
03/07/2023

Recharging our creative batteries this week 🪫. Thankful for the time away to celebrate family milestones and our favorite country’s birthday 🎂 🇺🇸.

No! We’re not pregnant! 🚫No! We’re not going in to wedding planning or agricultural design 😆.Here’s the truth:Running a ...
12/06/2023

No! We’re not pregnant! 🚫

No! We’re not going in to wedding planning or agricultural design 😆.

Here’s the truth:

Running a business is HARD.

Running a business with your spouse? It’s next level. 😰

It can be messy and even a little dangerous.

It can also be enjoyable and rewarding.

Here’s the truth:

Most entrepreneurs don’t go in to business with their romantic partners. And for those of us crazy enough to try, there’s very little support out there.

We’re here to change that.

We’ll reveal all tomorrow...

📸

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