Better Business and Beyond

19/12/2019

This is either an unfortunate video thumbnail or some cheeky marketing... not sure which 😂

10/12/2019

Campaigns that are built to spike sales via discounting might satisfy a short term revenue goal, but how are you impacting your customers (and potentially your brand) in the long term?

We reflect back on the recent Black Friday sales, the advertising that went along with it, and where some brands went wrong.

As marketers and business owners, we want our brands to stand out from the crowd, to bring in new business and entice back our existing customers so that they’ll purchase again. But there are factors to consider other than the immediate gratification that comes from a spike in sales and over the B...

01/12/2019

Monday motivation: define what success means to you!

Now that we're into the last month of 2019, it's easy to fall into caretaker mode. But there is still time to take a moment to decide what success means for you and your business, now and in 2020.

17/11/2019

Meet our new CHO (chief happiness officer), Shiraz. He likes sniffing things, eating and a good scratch behind the ears 💕

10/11/2019

Monday motivation: take a chance on that idea!

Write it down before it disappears and start working to make it a reality. It could be the start of something big.

08/11/2019

Love this!

I went to a really interesting talk by Stanford University Professor Glenn Carroll on authenticity at UTS: University of Technology Sydney yesterday. Looking forward to writing about this soon, so keep an eye out for a blog on the topic next week.

03/11/2019

Monday motivation: while it might seem like 2019 is vanishing before our eyes, there are still 2 full months that can be used to start making big plans for 2020.

What have you got in mind? What do you need help with? Now is the time to get cracking, so you can kick off 2020 with confidence.

01/11/2019

It's ok to be the black sheep!

Halloween is over, so it's time to take off the costume and show your true self. In business, it pays to be different and to truly own your quirks (well most of the time...). So why not stand out from the herd and do things your way - customers love it when brands are authentic, so what are you waiting for?

27/10/2019

Monday motivation: don't overthink it!

No one is going to be as tough on you as you will be with yourself, so why not do something that excites you.

23/10/2019

Influencer marketing isn't going away any time soon. But if your budget is limited, micro-influencers might be the way to go (according to this article, they can also deliver more bang for buck than the big guys).

Micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Here's how to make a micro-influencer strategy happen.

20/10/2019

Monday motivation: Different is good!

What are the unique selling points for your product or service?

Promoting these differences will allow you to stand out from the crowd and make yourself more memorable.