29/03/2022
Customer success story: Adidas
Is it possible to launch a video-marketing campaign just before the promo starts?
Sure, if it’s based on overlay technology!
Preparations for the Adidas Black Friday ad campaign started only a week before the launch.
Aitarget Tech’s strategy for the campaign was to split the audience into segments and generate a variety of videos with various product sets.
Partnership with Aitarget Tech let the company save more than 99 hours on producing creatives in that hot season. In the short period of time the solution generated 51 videos out of 26,000 images from the product feed.
Check out the full story
When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted...