Strategy Hackers

14/11/2022

Do you know the distinction between branding and marketing?

Here’s a quick overview of the differences.

:
• is the why
• is the being
• creates value
• builds loyalty
• defines trajectory

:
• is the how
• is the doing
• extracts value
• builds response
• defines tactics

— Troy Sandidge, 📘 StrategizeUpBook.com

02/03/2022

📘🆙⬆️

02/06/2021

“As a black-owned and operated strategic firm, we want to scale our business with the hope to make an even greater impact empowering B.I.P.O.C. and under marginalized businesses to scale and grow.” — Troy Sandidge

During the pandemic, many businesses, especially black businesses, were disproportionately affected by the economic downturn. We saw the untapped potential and benefits in using unorthodox culturally diverse marketing strategies and tactics that could allow businesses to stand out and attract an audience’s attention in fresh and dynamic ways.

As a result, we wanted to provide alternative options to emerging companies with a strategy firm representing B.I.P.O.C. and minorities.

In the coming years, our goal is to empower over 1,000 black companies with strategy!

From startups to SMBs and even fortune 500 companies, many businesses spend vast amounts of money, time, and resources on gimmick marketing tactics, running super expensive campaigns and...

07/05/2021

𝙃𝙤𝙬 𝙩𝙤 𝙍𝙚𝙛𝙞𝙣𝙚 𝙮𝙤𝙪𝙧 𝙀𝙢𝙖𝙞𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮

A lot of businesses use email marketing as a strategy to get leads and put their name out there. But not all know how to use it well (as evidenced by the number of people who unsubscribe or, even worse, don’t open it at all).

So how do you leverage this unique strategy to help out your business? Where do you start?

The key is to first and foremost, outline your email marketing strategy. Here are the questions you should ask yourself.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁?
Make it as specific as possible. Remember that marketing coffee is different from endorsing iced chocolate. Both may be drinks, but they’re not for the same target audience. You can’t market coffee to a child!

𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁?
Say, you have 500 leads. How many of these people can you turn into customers at a given timeframe? Be realistic about it.

𝗪𝗵𝗼 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲?
Are they busy moms who barely have time to read huge chunks of text? Are they office workers who are always on the go? Knowing your market also helps your design team to make your emails more interesting for them. Again, be specific about your audience. Know their goals and preferences.

𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀?
For your target goals, you need to employ numbers. That’s how you can measure growth. Thankfully, there are tons of tools for that.

𝗪𝗵𝗲𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗱𝗹𝗶𝗻𝗲?
Finally, you have to set a specific deadline for each goal. That way, you can be more creative in tackling obstacles and issues that would most likely arise.

By answering these questions, you are one step closer to building an effective email marketing strategy. There is a lot more to be done, of course.

To help you out in this journey, Strategy Hackers is here! We can help you create an effective branding and marketing strategy that is creative and unique, yet achievable and realistic.

Book a strategy call with us today!

04/05/2021

𝐓𝐡𝐞 𝐃𝐨’𝐬 𝐚𝐧𝐝 𝐃𝐨𝐧’𝐭𝐬 𝐢𝐧 𝐔𝐬𝐢𝐧𝐠 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧

How can you maximize your time and effort in LinkedIn? Here are things you should do and NOT do while in it.

ᴅᴏɴ’ᴛ: ʟɪᴍɪᴛ ᴄᴏɴɴᴇᴄᴛɪᴏɴꜱ ᴛᴏ ᴊᴜꜱᴛ ᴘᴇᴏᴘʟᴇ ʏᴏᴜ ᴋɴᴏᴡ
ᴅᴏ: ᴜꜱᴇ ɪᴛ ᴀꜱ ᴀ ꜱᴏᴄɪᴀʟ ᴍᴇᴅɪᴀ ᴘʟᴀᴛꜰᴏʀᴍ ʟɪᴋᴇ ᴀɴʏ ᴏᴛʜᴇʀ

Most only use LinkedIn as an online CV. While that is not bad, know that it is still a social media platform. You can still go beyond your circle and attract followers. After all, your friends are not your prospective clients. They’re out there waiting.

ᴅᴏɴ’ᴛ: ᴘɪᴛᴄʜ ɪᴍᴍᴇᴅɪᴀᴛᴇʟʏ
ᴅᴏ: ᴜꜱᴇ IT ᴛᴏ ʙᴜɪʟᴅ ʀᴇᴀʟ ʀᴇʟᴀᴛɪᴏɴꜱʜɪᴘꜱ ᴡɪᴛʜ ꜱᴛʀᴀɴɢᴇʀꜱ

We HATE receiving “How are you?” messages from people of whom you can smell an ulterior motive from the get-go. If you have experience with this, please don’t pass it on to others. Use the messenger feature of LinkedIn to genuinely build connections with your potential clients.

ᴅᴏɴ’ᴛ: ʙᴇ ꜱʜʏ!
ᴅᴏ: ʙᴇ ʏᴏᴜʀ ᴀᴜᴛʜᴇɴᴛɪᴄ ꜱᴇʟꜰ--ʙᴜᴛ ʀᴇᴍᴀɪɴ ᴀᴘᴘʀᴏᴘʀɪᴀᴛᴇ

If we are our most authentic selves to all the people around us, most would definitely be pi**ed at us. It’s not appropriate to swear like a pirate to a client the way you do with your friends. Be consistent with your voice but remain respectful.

If you want to know more tips in improving your LinkedIn profile, message us now!