18/01/2021
22-year-old MrBeast is YouTube's top creator of 2020. He has 48M, 4B views a year, 50 employees.
How he did it? Learn – build – measure – learn.
In the fall of 2016 Jimmy Donaldson try to unlocking the secrets of YouTube’s algorithm: how exactly does a video go viral on YouTube?
“I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life.”
One day, he was struck with an idea for a video that he was sure would work. Donaldson sat down in a chair and, for the the next 40-plus hours, murmured one number after the next, starting from zero and continuing all the way to 100,000.
The resulting video — entitled “I COUNTED TO 100000!” — was a viral smash. Since its debut on Jan. 8, 2017, it has earned over 21 million views.
The video helped give rise to one of the unlikeliest success stories on YouTube. Over the past four years his channel has amassed more than 48 million subscribers.
Jimmy Donaldson, aka MrBeast, was the top creator on YouTube this year. Now he wants to sell you hamburgers.