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Zinc Marketing We help B2B technology companies focus their marketing for better ROI. We are your B2B marketing team.

Zinc Marketing helps B2B technology companies focus their marketing efforts to deliver better results. Our experienced team of seasoned strategists, content creators and demand experts have spent decades in the thick of B2B technology marketing. We can help you plan and execute the right marketing mix to engage your buyers at every step of their journey.

Email marketing is not dead. Our founder and President, Brendan Ziolo, has been saying it since 2015 and we're still say...
17/06/2026

Email marketing is not dead. Our founder and President, Brendan Ziolo, has been saying it since 2015 and we're still saying it now.

But here's the thing, it doesn't work everywhere. Most email marketing fails not because the channel is broken, but because it's being used in the wrong context.

The companies getting real results from email aren't doing more of it. They're doing it in the right situations.

In Brendan's latest blog post, he breaks down the three situations where email consistently wins.

Swipe through and see if any of them sound familiar.

Read the blog: https://brendanziolo.com/2026/06/17/email-marketing-still-works-if-you-know-where-to-use-it/

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