Zinc Marketing

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Zinc Marketing

We help B2B technology companies focus their marketing for better ROI. We are your B2B marketing team.

Zinc Marketing helps B2B technology companies focus their marketing efforts to deliver better results. Our experienced team of seasoned strategists, content creators and demand experts have spent decades in the thick of B2B technology marketing. We can help you plan and execute the right marketing mix to engage your buyers at every step of their journey.

22/01/2025

Welcome to our B2B Marketing Myths series where we'll look at common myths, the reality and how to overcome them.

Our first myth is a common misconception that your products or services must appeal to everyone. But the truth is that trying to cater to a broad audience leads to ineffective marketing and poor results.

Swipe to uncover the reality!

Want more insights on segmentation, targeting, and positioning? Check out our Principles of B2B Marketing series for expert guidance!

Learn more: https://bit.ly/42qlk8K

10/01/2025

Start your 2025 marketing efforts out on the right foot by entering our contest to WIN a FREE Strategy Session with our Founder and President, Brendan Ziolo.

During this free personalized session, we’ll explore your biggest marketing challenge and outline some actionable steps for addressing it. We will also have a follow-on call the next month to see what progress has been made and make any additional refinements.

To enter, simply fill in the form here: https://zincmarketing.com/win-a-strategy-session/.

A winner will be selected at the end of January, February and March so the sooner you enter the more chances to win.

Good luck!

23/12/2024

The Zinc Marketing team wishes you a joyful holiday season and a prosperous new year!

We’re incredibly grateful to our clients and partners for making 2024 a year of growth, creativity, and success. Here's to continuing our shared achievements in 2025!

Stay tuned for more insights, tips, and trends as we kick off the new year!

10/12/2024

The latest edition of Essential Elements is on its way and this time we’re diving into content creation. We’ll show you how to avoid four B2B content planning pitfalls, a framework to help you tell better stories, and more.

Plus, only in this issue we will look at three counterintuitive tips that can actually speed up your content creation without sacrificing insights, originality, or brand voice.

Sign up now to get this issue delivered to your inbox later this week: https://zincmarketing.com/essential-elements/

27/11/2024

Over the past year, Zinc Marketing has worked closely with ACCURE Battery Intelligence to create content, execute demand gen campaigns, update their website, and refine the ACCURE brand.

It's been a team effort with Matt Besch, the VP of Marketing for ACCURE, calling our advice invaluable and the results top-quality.

Regardless of where you are in executing your marketing plan, we have an experienced team that can help you scale your efforts. Visit our website to see how we can help: https://bit.ly/3CMYLjS.

13/11/2024

Meet Amanda Hiscott, our Marketing Coordinator.

A recent graduate of Algonquin College’s Business Marketing program, Amanda was on the Dean’s Honour List and received the Ontario Scholar Award. She plays a pivotal role with the Zinc Marketing team by helping our clients execute their campaigns while keeping us on track and ensuring we deliver our projects on time.

Amanda brings passion and a love of learning to everything she does, from reading to her analysis of Taylor Swift lyrics.

31/10/2024

Which marketing principles have truly withstood the test of time? What are the key aspects of each that remain critical to building your plan?

Our Founder and President, Brendan Ziolo - B2B Marketing Dude dives into six foundational B2B marketing principles in his latest blog by tracing their origins and examining how they've adapted over time. From the 4 Ps to the buyer's journey, these concepts remain vital to any impactful marketing strategy.

Read the full blog here: https://bit.ly/3UsvReK

Catch the first episode of our YouTube series on the 4 Ps here: https://bit.ly/3Yde7VO

21/10/2024

Today, our Founder and President, Brendan Ziolo launches his new series, The Principles of B2B Marketing!

In this series, he will explore the fundamentals of B2B marketing, starting with the 4 Ps: Product, Place, Price, and Promotion. Get ready to dive into these core concepts and discover how they need to evolve in today's marketing landscape.

Check out the first episode on Brendan's YouTube channel: https://bit.ly/3Yde7VO

Stay tuned for more insights!

10/10/2024

It's important for early-stage startups to develop a marketing strategy and the Zinc Marketing team was thrilled to work with Wisepath on helping to refine their messaging and build their marketing plan.

Wisepath Co-Founder and CEO, Gianluca Ferremi, said our proven frameworks led to a clear marketing strategy and he is extremely confident in the plan.

Regardless of where you are in developing your marketing strategy, we have an experienced team that can guide you on this journey. Visit our website to learn more today. https://bit.ly/3BGcA2Y

12/09/2024

The fifth edition of Essential Elements, our newsletter for B2B marketers, will be sent to all subscribers next week and focus on sales and marketing alignment.

In this issue, we will look at ways you can bridge the sales and marketing divide in the areas of messaging, lead quality and sales collateral.. Plus, only in the newsletter, we will share some ideas on how to engage sales in the marketing process.

Sign-up today to have it delivered to your inbox next week: https://bit.ly/3PNzWZs

29/08/2024

Magic happens when sales and marketing teams are aligned and working together.

Throughout our Bridging the Sales and Marketing Divide series, Brendan and Peter have explored many critical gaps from disconnected messaging, poor lead management, and collateral that's not suited to the needs of the sales team.

In this final episode, they reflect on some takeaways from their discussions and dive into how you can foster better collaboration to drive results.

Swipe to discover some of the secrets discussed or click the link below to read a summary of the episode and watch the full video: https://bit.ly/3Mnveif

15/08/2024

Sales and marketing teams often clash over the practicality and relevance of collateral.

Our President and Founder, Brendan Ziolo and Peter Meyers, President and Founder of Portage Sales, explore this challenge in Episode 3 of our Bridging the Sales and Marketing Divide series. They examine the disconnect from both a marketing and sales perspective before identifying best practices for creating sales-ready collateral.

Swipe to discover some of the secrets discussed and click the link below to read a summary of the episode or you can watch the full video for more insights: https://bit.ly/4dnNCn4

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