03/07/2020
One of our favourite digital marketing campaigns has got to be the campaign from innocent. The campaign seemed to have really taken off on Twitter when their social media team stirred up a fun debate with their audience on whether the drink is blue or not. Here are the results:
- 1 million organic impressions in a day, 20 million organic impressions in 4 days.
- A member of their social media team shared the original post saying "read the replies" her tweet got 30K retweets, more than Christmas advert.
- The campaign got press coverage, including a poll about the colour on the Sun's Snapchat story.
- The original tweet pushing their four product messages got 2 million impressions and 1 million engagements, giving it an engagement rate of 53%.
These are the overall figures for this campaign:
- Twitter: Averaged 200 retweets
- Facebook: Averaged 2,400 likes
- Instagram: Averaged 2,200 likes
