The Marketer In Heels

07/02/2021

📣📣 Important reminder!! 📣📣

Remember to check in with current and past clients!

It's so easy to become complacent and, in the nicest way possible, "forget" about them, and more often than not, we focus too much on winning new clients!! 🤦🏽‍♀️

But they are the easiest to sell to!!!

Because we know what they've bought before!!

Don't take your current customers for granted. Because if you don't look after them, someone else will! 💔

04/02/2021

No, I'm not referring to personal development, I'm taking about your CLIENTS!!! 🤝🏽

Are you listening to your clients??!!

Your clients should be your biggest source of inspiration, and when they have a criticism or a complaint, LISTEN!!

When I set up my business, I did some reaching out to try and grow my network, and I always remember this one lady being VERY opinionated and I took it so personally! 😪

I thought she was rude and arrogant. 😠

But I took a step back and read her words. Her comments were things I could fix! I adapted my wording and my sales pitch to become more targeted, I talked more about how people could benefit from my services instead of me, me, me.

I LISTENED to her and I LEARNED.

What can you learn from your clients today?

10/01/2021

What type of content would you like to see?

Choose as many as you like and let me know in the comments below! 👇🏽

❤ SEO tips
💙 Social selling tips
💜 Branding & starting up
💛 Content marketing
💚 Something else - please say!

10/01/2021

Setting up a blog is easy; building up a loyal audience who will engage with your content is hard!

Maybe you're like me, when I first started blogging 10+ years ago, I didn't think SEO mattered at all! 🤦🏻‍♀️

But my marketing career has taught me that I was oh-so wrong! 😬

If your content is designed to earn you income, whether from a blog or a website supporting a product, your content plays a HUGE key part in getting organic traffic to your site.

I will be publishing more in-depth SEO guides later on, but if you're just learning the basics, here are 7 smart content writing tips to get you started.

Launching a site is easy, but attracting returning traffic is harder! Here are 7 smart content writing tips for beginners to help you on the road to awesome blogging.

09/01/2021

💭

A 'serif' is the name for the little feet/stroke lines that decorate a letter.

'Sans serif' letters do not have these feet/stroke lines (hence 'sans', french for 'without'). Eg: this font.

When creating designs, no doubt you will have seen 'serif', 'sans', and 'sans serif' when choosing fonts; now you know what they mean!

Plus, if you know what font style you're going for, you now know what to include in your search terms!

06/01/2021

Happy Three King's Day! 👑 Feliz día de los reyes!

After growing up in Spain, today will always feel like a "second Christmas" to me as the Three Kings Day is when Spanish children receive their presents.

I suppose I should probably start packing the decorations away too 💔

05/01/2021

Manifesting a ?

⚠ Posts that read "buy my thing," over and over are useless!! 👎🏽

Make your content intriguing enough that your clients will want to buy from you because you've shown them the true value of your product without being pushy. ✨

04/01/2021

tip of the day: Just remember, not everyone will resonate with your brand, and that's OK. Because when you try to appeal to everyone, you appeal to no-one!

Your branding needs to reflect you and your personality, after all, people buy from people and brands they *like*! 🤝🏽

You'll never get everyone to like you, so make sure to hone in on the ones who do!! 💚

03/01/2021

Tip of the day: one of the ranking factors includes the E.A.T principle.

That means your blog needs to offer Expertise, Authority, and Trustworthiness in your niche! 🤓

Undecided about which niche to blog about? 🤔

💭 What do you know?
🙏🏽 Where can you give advice?
🤝🏽 How can you help people?
🖤 What is one topic you are so passionate about you could talk about it for hours and hours???

A huge mistake new bloggers make is that they write about a little bit of everything.

That's OK for hobby bloggers, but if you want organic views and eventually monetise your site, you need to be able to drive organic traffic through the search engine!

Remember, don't half-ass two things, whole-ass one thing! 💪🏽

01/01/2021

Happy New Year everyone! Here's to hoping 2021 is kinder to us all.

Tell me, what goals have you planned for this year?

25/12/2020

Bailey's Cheesecake?! It must be Christmas!

Recipe followed from Jane's Patisserie (although the presentation was extremely simplified!)

Baileys

25/12/2020

It's Chriiiiiiiiiistmaaaaaaaaaaaaaaaaaaaaassss!!!! 🎄

Merry Christmas to you all; I hope you all have lovely day and stay safe! ❤️