Design for the Better

21/06/2024

🎉 Life Change 🎉

Ik heb me omgeschoold tot professioneel zwangerschapsdocent. Een ongelooflijk boeiende reis waarin ik niet alleen nieuwe kennis opdeed, maar ook mijn passie vond, mede door het krijgen van mijn geweldige zoon in 2022.

De beslissing kwam niet van de ene op de andere dag - ik heb al langere tijd een verlangen om mijn energie, tijd en vaardigheden te investeren in een veld waar ik echt een verschil kan maken op een manier die voor mij ook diepe voldoening biedt en bovendien te combineren is met de rest van mijn leven.

De geboortezorg in Nederland is namelijk uniek in z'n soort en van hoge kwaliteit, maar nog te veel vrouwen hebben een negatieve of traumatische bevallingservaring. Met alle gevolgen voor de kraamtijd (en way beyond), gezinsvorming, emancipatie, arbeidsparticipatie en de basis van onze toekomstige maatschappij.

Dat moet anders, en door mijn eigen ervaring en door alles wat ik leerde in mijn opleiding weet ik: dat kán ook anders. Er is genoeg evidence-based informatie om het tij te keren, maar -om tal van redenen- vindt dit zijn weg nog niet naar de juiste plekken. Daar ga ik keihard verandering in brengen.

Ik ben enorm enthousiast dat ik nu elke dag de kans krijg om (toekomstige) ouders te informeren. En ik ben super geïnspireerd dat ik door mijn werk kan bijdragen aan een gezondere toekomstige maatschappij. 🌎

Ik wil mijn oprechte dank uitspreken aan iedereen die me heeft gesteund in deze transitie. Jullie aanmoediging en vertrouwen hebben echt een groot verschil gemaakt.

Vergeet ook niet mijn bedrijf Het Geboortereisbureau te volgen op Instagram!

Angela

01/07/2021

Design for the Better congratulates Dutchies Design with the launch of their brand new website 🎉 https://dutchiesdesign.com Dutchies Design Chris Wigmans-Lake

Chris from Dutchies Design has been wanting a professional website for some time now. Eventually, she made the jump & found her 'partner in crime' in Design for the Better. Today is the day of the official launch. 🥂 🍾 🌟

Go on and also take a look at the amazing work of talented Dutchie Chris, helping her clients achieve a professional and original brand look. She works from 'down under' and has the most inspirational environment one could dream of. You'll see what I mean once you become her 'social media' stalker (like myself).

Again Chris, Congrats & Enjoy your website! 🎉

30/03/2021

3 tips to increase boost your website conversion NOW

❌ Delete all but 2 types of call-to-actions buttons from your main page.

Having more than 2 types of call-to-action buttons on your home page confuses your ideal client (or any visitor really). Make sure you repeat these CTA’s multiple times on the page. 🔁

So why two?
Because visitors will be in different stages of the buyer’s journey - you always want to have THE BIG ASK prominent - which is to work with you and book your service. How terrible would it be to lose an opportunity to help someone because of them getting confused there?!

The other one is a low-barrier way for them to step into your amazing world - yes, you guessed it - a freebie.

🚀 Increase your page load speed
Conversion rates drop dramatically, especially for low-barrier options, for every second longer than 1 second your page takes to load. Be sure to test this, a great free tool is GTMetrix.
Make sure you test from all the locations your customers are - that is often overlooked by global entrepreneurs.

🔍 Test

Test your pages on multiple platforms. Check on your phone, your partner’s phone, a tablet, different desktop screen sizes.
A visitor is never going to be able to do what you want them to do if there is a huge cookie or popup in the way they can’t get rid of. You’d be surprised how often I come across situations like that! Such a shame.


So that are 3 quickfire tips to easily boost your website conversion today, so you can get more new good leads coming in, so you have time left for doing what you love! 💗

I'd love to know, which one are you going to follow up with?

18/03/2021

Let’s get MORE MONEY in KIND hands

My business isn’t called Design for the Better for no reason;
my life’s purpose is to make the world a better place.

I believe that if passionate & good women make money from their talents

🌴 their lifestyle,
👶🏼 their families
👯‍♀️ their friends
🏘 their communities
➕ their favorite charities

will all be impacted for the better, for generations to come 🔥
There will be lightness, positivity & generosity. It will create a ripple effect of good 🌍

So if this resonates with you, know that I am here with my own skills, talent & passion to help you succeed in growing your dream business.

Even if you are currently not looking to invest in what I do, if there is a tip or an answer I can give you, I will.

My DM box is open for you 💗

16/03/2021

Must-haves for a LEAD GENERATING website

🔴
ONE BIG call to action per page, preferably the same across the whole website

👓
CLARITY about what you do for whom in easy words

👁
YOUR FACE if you are a coach, mentor, consultant or small business service provider

This Thursday I will be going LIVE on Instagram together with the incredible coach Courtney - Miller Digital 💗

We will be talking a lot more about this, and also about website strategy, why you need one + we will be answering questions from YOU.

So drop your burning question(s) below or DM me 🔥

16/03/2021

Are you joining us? 🎉

💻WEBSITE BASICS FOR THE CREATIVE ENTREPRENEUR⁠🪄⁠
⁠⁠
Angela and I are teaming up next Thursday March 18 at 12pm PDT/8 pm CET right here on IG Live!🎉⁠⁠
⁠⁠
Angela and I will be chatting about:⁠⁠
⁠⁠
🔥the basics of website design for entrepreneurs⁠⁠
🔥why a website is so important for your biz AND⁠⁠
🔥3 must-haves for your website⁠
⁠
If you’re a new biz, a entrepreneur looking to add more sparkle to your website or you even don’t even have a website, this training is for you!⁠
⁠⁠
You won't want to miss this! 🙌🏻Drop your burning questions for us below and we'll answer in the Live!⏬⁠
⁠

11/03/2021

3 PROFESSIONAL FACTS ABOUT ME

I have been talking a bit about my personal life. But before I started my business, I have had a professional journey.

Why would you care about that? Well, this is where I developed the skills that get the results for my clients today. This is the knowledge I bring to the table.

🎓 I have an IT & Business degree
💻 Studied Economics with a specialization in E-marketing
⌨️ 8 years in software development & consultancy

I’d love to hear about your professional history!

Love & Kindness,

Angela

10/03/2021

3 QUESTIONS TO ANSWER BEFORE YOU HIRE A WEB DESIGNER

As an online entrepreneur, your website is an important part of your marketing strategy. When you hire a service provider to redo your website, it is key to make sure they understand this.

If they know how to make pretty websites but lack marketing knowledge and guidance, your return on investment will fall flat.


⏱ How much time is reserved for mapping out the website strategy?

Ideally, the actual development of the website happens fairly late in the process. A significant amount of time should be spent on marketing & strategy - not designing or developing.


❓ Do they ask the right questions?

Pay attention to what information they need from you. You want them to dive deep into your current marketing strategy, your lead generation system, etc. Ask them about their input-gathering process - it should go beyond preferred colors. Like we used to say in the software consultant - garbage in, is garbage out.


ℹ️ What do they require from you?

Do they offer a hands-off approach, to save you time in your already busy schedule? As interesting as that may sound, a streamlined process where two strategic thinkers spend some intentional time together is not optional if you want to get the results.

10/03/2021

Angela will be Spilling the Tea with Cheryl Belber this Friday (12th), inside her Facebook Group!
We will be talking about online visibility, goals, mission, and much more 🎉

Cheryl is a wonderful & kind human being that also happens to be a talented accountant & coach.

So if you want to get actionable steps to gain financial clarity (all in easy-to-understand lingo!) & see the live - JOIN THE GROUP!
https://www.facebook.com/groups/CherylB

See you there! 💗

09/03/2021

QUICK REMINDER - Your website is NOT about you.

🚫 YOU 🚫

It should be about your amazing clients. They should be the hero.

04/03/2021

One thing everybody knows about me (Angela)

If we have chatted through zoom you may have noticed already.

Everybody who knows me in real life knows it has been like this for years. I rarely get comments about it anymore.

Only sometimes when it is in the F ’80s outside (30+ C).

🧣🧣🧣 🌤 ☀️ ⛄️ ❄️

I am the-lady-with-the-scarf. Always. For every outfit, I have one that matches.
Winter or summer, I wear one inside & outside. I never leave the house without. Even when I exercise.

And it’s not because I have something to hide. It just makes me feel comfortable with my sensitive muscles. So one day I stopped feeling weird about wanting to wear one all the time and I just did.

Guess which color my favorite one is lol 😅

So what is one thing that everybody knows about you?

03/03/2021

3 important ingredients of a great freebie funnel

❶ a SASSY deliverable

You can create a free e-course with 10 hours of video for free. But think about your target audience - do they have the time to invest that? Do YOU have the time to create all that? If This is your first funnel, keep it simple, you want to give them a SASSY freebie.

🌟 Succinct - no fluff or filler information
🏎 Agile - they need to be able to consume it fast so no 200-page ebooks
🎯 Specific - do not attempt to put everything you know into it but keep it focused on one thing
😱 Surprising - surprise them with a little bonus tip in the freebie delivery email
💪🏼 YAY - they need to feel YAY after consuming it; positive, empowered, and curious.

❷ 100% Trackable

A freebie funnel is not a set-and-forget asset. The performance needs to be consistently monitored. Make sure tracking is technically set-up, and put a date in your calendar every week to write down the numbers and reflect.

❸ Strategy Aligned

Make sure you are clear on the goal of your freebie funnel. What do you want to accomplish and how does it fit in the bigger picture of your business & marketing + sales strategy. Don’t just build a freebie because everybody is doing it!

Remember, whatever you do, have a day filled with positivity and kindness!