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KH.Socials Pinterest Marketing Agency

Impactful Pinterest Marketing for mindful entrepreneurs, creatives & lifestyle brands

07/02/2024

I’m talking all things Pinterest marketing for 2024 on the Brands that Book podcast with this week! 🤍

We cover,

- Current best practices
- Understanding the Pinterest user
- How to use Pinterest effectively to drive website traffic and fill your sales funnel
- How to start growing your business with Pinterest marketing today

I LOVE sharing my insights and tips for Pinterest marketing and has so much fun in our chat.

Head over to take a listen, and let me know if you have any questions about Pinterest Marketing in 2024. 👇🏼

23/03/2023

HOW WE TOOK OUT CLIENT FROM 4000 to 10 000 WEBSITE CLICKS IN JUST 2 MONTHS ⚡️

When our recent wedding client came to us, they had a ton of great content, but no Pinterest strategy in place.

The bones were there, but they were in need of a major strategy & visuals upgrade.

Within 2 months, we’ve grown there account from 4000 website clicks/month to 10 000. 🙌🏼

And we got there by following the same principals were always preaching here on IG:

1. A complete account refresh & optimization

2. In-depth keyword/SEO research

3. Fresh Pin template designs

4. Detailed review of what was/wasn’t working in their previous strategy

5. New optimized strategy focusing on their high ranking and fresh content.

On their end, we had two things working in our favour as well:

1. They have TONS of content to work with (Pinterest loves content)

2. They already had an established account. Established accounts tend to pick up quicker than fresh accounts because they’ve already indexed/understand the account.

Their content + our management = a Pinterest superstar ⭐️

Are you ready to see results like this for your business?

We’d love to chat!

Grab a copy of our Pricing & Services guide in our link in bio to get started. 💘

24/02/2023

Part 5: How to Create a Killer Pinterest Strategy ⚡️ (in 5 simple steps).

I hate to be the bearer of bad news, but randomly pinning without a strategy in place is … pretty much a complete waste of time.

Just like any platform, you’ll only see success if you’re super clear on what you’re doing, for who, any why.

I think “strategy” can be a scary word for people, but it doesn’t have to be!

I’m breaking things down into 5 simple steps so you can set your strategy and get to work executing your game changing Pinterest marketing.

THE 5 STEP PINTEREST STRATEGY FRAMEWORK

1️⃣ Set your goals

2️⃣ Get clear on your audience

3️⃣ Create your content pillars

4️⃣ Set up your sales funnel

5️⃣ Set your pinning schedule

Bonus tip: Make sure your strategy is realistic for you! If you can’t pin 10x/day, that’s okay! Weave your own time constraints into your strategy to ensure long term success. 👊🏼

Want to enjoy the benefits of Pinterest without any of the heavy lifting?

Grab a copy of my Services & Pricing Guide (link in bio) to get started today. 💘

22/02/2023

My dream clients 💭✨

Wondering if we’re a good fit? Let me tell you a bit about who I work with!

In a nutshell, I work with aesthetic lifestyle brands in niches that I personally love.

That includes

🫶🏼 Lifestyle bloggers
🫶🏼 Photographers
🫶🏼 Wedding
🫶🏼 Home Decor
🫶🏼 Travel
🫶🏼 Wellness
🫶🏼 Design (web, brand, home)

I believe that when you’re working with niches that you love in your personal life a) you’ll have so much more fun at work, and b) you’ll deliver much better work because you understand the industry and audience on a deep level.

And there’s nothing I love more than brining your beautiful lifestyle brand to life on Pinterest and introducing your amazing content with a whole new audience. 🤍

Want to learn more about what Pinterest can do for your lifestyle business? I’d love to chat!

Send me a DM or head to my link to grab my Services & Pricing Guide! 💌

13/02/2023

Let's talk Individual Pin Stats. 🥳👇🏼

In addition to looking at an account’s overall analytics, we also can look at the analytics of individual Pins.

High ranking individual Pins are by no means the be all end all of a Pinterest Strategy (we never want all of our eggs in one basket).

But they are very fun to see AND they highlight something very important:

Different Pins serve different purposes.

Some high ranking Pins are great for racking up Saves (which is great for them overall health of your account) and some are great for outbound clicks (i.e. driving website traffic).

For the top two Pins, you can see that they had a similar number of impressions, but the first Pin has a higher Save rate and the second has almost double the click through rate.

Mixing in really “Save-able” content (ex. infographics, quotes, designs, photography, etc.) with highly “click-able” content (ex. blog posts, products, freebies) creates the perfect Pinning Strategy.

Ready to see results like this for your own account? Grab my Pricing & Services Guide at the link in my bio. 💘

09/02/2023

Part 3: WHAT KIND OF CONTENT WORKS BEST ON PINTEREST?

Simply repurposing IG posts and TikToks isn’t going to work on Pinterest because it’s an entirely different platform.

(As we covered in Parts 1 and 2 of our mini series!)

To see success on Pinterest, your content needs to be

1. Evergreen
2. Impersonal
3. Educational, informative, or inspirational
4. Top of funnel

Types of content that work well on Pinterest are

1. Blog posts
2. Photography
3. Designs
4. Recipes
5. Products
6. Podcast episodes
7. Freebies / lead magnets
8. Video tutorials
9. Travel guides

Getting your Pinterest content strategy right is key to seeing success on the platform! Follow these tips and you’ll be well on your way. 💘

Looking for more a Pinterest support? I’d love to chat!

Head to the link in my bio to grab my Pricing & Services guide.

06/02/2023

February mood board 🕊️💘

03/02/2023

PINTEREST MINI SERIES PART 2: Pinterest vs. Instagram

Last week we talked about what Pinterest really is, but I find contrasting Pinterest to IG is one of the best ways to understand the platform.

Two very powerful marketing platforms, two very different uses and benefits. ⚡️

Another way to understand this is to think about how you use the platforms yourself.

I come to IG to see what the people I already follow (friends, family, influencers, brands) are up to & to DM with friends (ie send memes back and forth).

It’s must more passive and social. I am generally there because I want to be entertained in some way.

I go to Pinterest when I’m SEARCHING for something (usually home decor, travel, recipe, and outfit ideas).

I also scroll passively, but it’s to see content that I’m inspired by personally, not to see what others are doing.

I find this helpful in understand how the user and platforms are different.

Questions about Pinterest? Send me a DM or leave a comment below! 👇🏼💘

26/01/2023

PINTEREST MARKETING MINI SERIES: Part One ⚡️

“I know I should be on Pinterest, but I’m just not sure why.”

I hear this ALL the time from new clients!

The general consensus seems to be that business owners keep hearing their business needs to be on Pinterest, but they don’t understand what the platform is, how it works, or what it can do for them.

Enter, the Pinterest Marketing Mini Series!

Over the next few weeks, I’ll be breaking down all of the Pinterest basics, so you can finally make sense of how it works and why (or if) you need it.

In the mean time, grab a copy of my FREE Pinterest Marketing Guide in my bio for more Pinterest info and tips. 💘

I’m here to answer any and all of your Pinterest questions! Just send me a DM or drop them in comments below. 👇🏼

23/01/2023

OUR CLIENT PROCESS

You’ve decided that you’re ready to start growing your business with Pinterest … but where do you go from here?

We like to keep our process as streamlined as possible so you get all of the information you need from us, without being bogged down our overwhelmed.

Here’s how it goes:

1. Fill out our contact form at khsocials.com/contact

2. Book in for a Discovery Call

3. Review proposal and sign contract

4. On-boarding begins and we’re ready to go!

Questions about our process or our Pinterest packages? Send us a DM or leave a comment below. 👇🏼💘

19/01/2023

CLIENT CASE STUDY 👇🏼

This chart from one of my blogger clients shows outbound clicks (ie. website traffic) over our first five months working together.

It shows two key things that really illustrate how Pinterest works!

1. Pinterest is a long game (but not THAT long)

We always talk about how Pinterest is a long game, but that doesn’t mean it’ll take years to see any tangible results.

You can see here how 4 months into our project, the work we did initially started to really pay off and we doubled (and continued to grow) our website traffic.

2. Account optimization matters

We didn’t double our traffic in 4 months by Pinning more. We doubled it by first optimizing the account with solid SEO, then creating a traffic-focused strategy, and then by Pinning high quality content.

It’s not a volume game- it’s a quality, tailored strategy.

Creating a super strong foundation + giving the algorithm a bit of time to do its thing = Pinterest magic ⚡️

Want to see results like this for your business? Grab my Pricing and Services Guide in the link in my bio. 💘

12/01/2023

One of the most overlooked aspects of a successful Pinterest marketing strategy?

Understanding the Pinterest user intent.

I see a lot of people treating Pinterest like a social media site, and then wondering why it’s not working for them, but Pinterest is a completely unique kind of channel.

Once you understand the user, you can crack the code on how to make your brand thrive on the platform.

Swipe through for the 3 essential points that set Pinterest users apart and how to use this understanding in your Pinterest strategy.

And then head to our blog for the full post!

Interested in working together? You can find our full Pricing & Services Guide at the link in bio. 💘

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