Cambridge Go To Market

03/10/2023

Sharing this on behalf of the good folk at (Grow Your Digital Agency), who use the mastermind process to spearhead agency growth and enable digital agency leaders to run the agencies they want to run.

Agency leaders, recruitment isn't your only option for getting awesome mid-level managers.
You can't buy a management and leadership background, but you can invest in one.
Work with GYDA to invest in individuals you want to see grow with your agency.

https://www.linkedin.com/feed/update/urn:li:activity:7111647310861754368

12/06/2023

We like to keep an eye out for who is performing well in our OKOMO Powered Directory.

Below are the top ten rankings of the most visited directory listings so far this month....

1st OPRA Group
Joint 2nd LMM sales, Wilford Smith and Cambridge Go To Market,
5th Direct Marketing Services
6th LM Removals
7th In Sue's Name
8th Utility Warehouse (Manningtree)
9th Unity SEO - Search Engine Optimisation Consultancy
10th IJC Finance Ltd - Accounting for Small Businesses

Sitting just outside the top ten, in order is...
Clapham & Collinge LLP, FLEXTraining, Adaugeo Solutions and Kay Downie - The Soul Mechanic

With many others closing in behind them. Where will your business be, come the end of June?

Good to see those in the top ten most visited (Sharon Butler-Felby, Paul Fitzsimmons, Prudence Butterworth, Sue Ellen, Luke Manuèl Mayo, David Alan Taylor, Stacie Withers, Nick Vince and Isobel Chaplin(MAAT) enjoying the exposure they deserve!

Harriet Chaplin, Jon Fuller, Paul Haxell and Kay Downie all pushing hard for a top ten finish!

Benefits of being registered as a member of The Trusted Business Community Association means that the directory can provide instant video call access to you and coming later this month, a payment portal to take secured payments for services and products instantly whilst on video chat!

We just keep delivering, whilst our members keep earning!

01/06/2023

Don't tell me what you're gonna do.
Just do it, and show me the data. Then we can talk!

If this sounds good to you,
you will love having us improve your marketing outcomes
https://www.cambridgegotomarket.com/contact-us/

08/03/2023

How female founders can find funding for their businesses

has been around for 13 years, serving over 150+ clients roughly 40% of which have been female-led start ups, who we help to
- Make authoritative first impressions
- Get valuable advice and guidance from various sources
- Acquire strategic partners
- Access funding - which even with our help and our growing of remains a challenge. With this in mind, this we are looking at how best to overcome these challenges and we encourage those in our network to also share their links in the comments below.

We'll kick it off with this great piece from SaaS giant Sage
https://www.sage.com/en-gb/blog/female-founders-find-funding-businesses/

Happy International Women's Day

Learn from female founders why it can be such a challenge to get funding, and discover what you can do now to grow your small business.

05/09/2022

Need a little boost for your business but not quite sure what to do?
Cambridge Go-to-Market will reduce your time to revenue.

We bring deep technical knowledge, vast sales and marketing experience together in a way that will help you win fast.

✉️ [email protected]

24/08/2022

Not sure what value a Product Marketer could bring to your start-up?

You are not alone.

We find that most companies don't understand the concept of product marketing when we start talking to them. Luckily, our process mining audit helps companies quickly realise what work is not being done. the common problems are:

-the product does not have clear and well articulated product/market fit
- there is no well-defined target audience to focus all efforts and guarantee quicker results
- not enough competitive research has been carried out to establish who to watch and how to position against them
- no feedback/review from real users is conducted before general release
- the customer journey, and sometimes even the marketing plan itself have not been considered and validated

These are the main ones. There are many more.

The video below shows the many opportunities along the product cycle where can add value. Furthermore, there are too many essential tasks within the GTM which are often assigned to the Product Owner, for one person to do all of them well.

Are your Product Owners/managers over-stretched and stressed?
Does your marketing team often create which is not quite on the mark?
Are you launching products into markets where noone knows who you are or what you do?

If you have answered yes to any of these questions, you may very well need a Product Marketer or two.

18/08/2022

Never ever give up!

Pause, evaluate, make changes where needed then move forward...repeat when required!

On Never Give Up Day (18 Aug), we love to celebrate and instil resilience and determination within our network.

After the craziest couple of years, we are proud of everyone who is still up and running, give yourselves a pat on the back.

To those who are starting new ventures, unsure of what lies ahead, now is the time to start arming yourselves with the tools and mindset, to resist the temptation to give up!

Those who have attended any of our product workshops know, that we often say 'Fail Fast - Bail Fast!', where others talk of failing fast and often. NB: this is not about quitting, but about being iterative. Just in case there was any doubt.

To minimise the instances you feel urged to quit, learn to 'pause, evaluate, make changes where needed then move forward...repeat when required!' We are happy to show you how.

Share your own tips and tricks, to keeping to plan when the going gets tough, in the comments below.