John Walker Digital

07/29/2026

We are officially halfway through the year! 🗓️

As you sit down to do your mid-year business health checks reviewing your revenue, adjusting budgets, and setting goals for Q3 and Q4 there is one highly profitable asset you cannot afford to skip: your Google Business Profile. 📍

Your Google listing is your digital storefront. If it hasn’t been updated, audited, or optimized since January, you could be slowly sliding down the local rankings and missing out on daily calls.

Make sure you finish the year strong. Get a free, instant diagnostic of your Google Business Profile today and see exactly where you stand.

👇 Click the link in the first comment to run your free mid-year audit!

07/27/2026

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07/26/2026

Check out this powerful metric: For every $1 spent on email marketing, you can expect an average return of $36.

07/24/2026

Want free subscribers? 👇

Tell us about your newsletter and drop your link in the comments! 📬

What’s your brand, what do you share, and where can we subscribe?

Support local businesses and stay connected! 🔄❤️

07/24/2026

📢 Calling all small business owners & creators! 📢

Are you running an awesome newsletter for your brand? We want to help you grow your subscriber list! 📬

✨ Drop your link and give us your pitch in the comments below:

1️⃣ What's your business/newsletter called?
2️⃣ What do you share? (Tips, insider deals, behind-the-scenes, weekly inspiration?)
3️⃣ Link to subscribe! 👇

Whether you send weekly roundups or monthly deep dives, drop your pitch below so our community can check it out and subscribe!

Supporting small businesses starts with staying connected. Feel free to like and share this post to help spread the word! 🔄❤️

07/17/2026

Here’s the one thing to do right now to improve your Google Business Profile visibility and get more calls.

🛑 Stop choosing "broad" categories for your Google Business Profile!

If you want to rank higher on Google Maps and get into that highly coveted top 3, choosing a generic category like "Restaurant" or "Store" is holding you back.

Here is the #1 tip to boost your local visibility: Choose the most hyper-specific Primary Category possible.

🎯 Google Maps heavily rewards exact relevance. If you run a vegan bakery, don't just list yourself as a "Bakery." Make your Primary Category "Vegan Bakery." You immediately stop competing with every bread shop in town and become the exact answer for a specific customer looking for you.

Here is exactly how to fix it today:

1️⃣ Log into your Google Business Profile and click "Edit profile."

2️⃣ Find the most specific, granular title that describes your core business and set it as your Primary Category.

3️⃣ Take your broader terms (like "Cafe" or "Bakery") and add them to your Secondary Categories (you can add up to 9!).

Have you checked your Primary Category lately?

Drop it in the comments below and let’s see if we can make it more specific! 👇

07/09/2026

Is your website ready for to be found by AI agents? Get your free Website GEO Audit and find out if your site passes the test.
Get started - https://boisebusiness.directory/website-geo-audit/

06/23/2026

Pinterest AI now works with Shopify. Get more digital marketing news.

05/13/2026

I am happy to report that within a few weeks of launching the Boise Business Directory our SEO strategy has landed us in the Google AI Overview results. Ask me how and I’ll share my simple tips.