30/12/2021
🥳🎉🍾 My New Years Resolution for 2022 - Follow Up!
Ever stopped to wonder how much more profit you would have made if you’d diligently followed up every lead/enquiry/opportunity that you’d been fortunate enough to encounter?
My advice, probably, is not to even try. It has the potential to seriously depress you.
You see, the vast majority of businesses are very, very poor at following up with prospects.
Follow-up is easy to do – but it needs a system and most people don’t have one.
I have just had an enquiry from a customer who I have known for 10 years, touching base with occasional emails of useful marketing strategy content, who is just about to sign a retainer for services.
The emails cost me nothing and, although this is the longest anyone’s been on our list before they’ve bought, we regularly get new enquiries coming in from people who had first enquired two to three years ago.
You should be good at following up, and of course, it’s not just prospects.
You need to keep in touch with your existing customers, people that have bought from you, as well.
In most businesses there is hundreds of thousands of pounds of revenue to be had simply by following up rigorously.
It could quite easily be the most productive and profitable thing you ever do: to put in place a comprehensive follow-up programme.
#2022
