Anwar Said

Anwar Said 🔷️Amazon PPC Consultant &Strategist🔷️

31/12/2022

INITIAL LAUNCH VS RE LAUNCH PPC STRATEGIES

INITIAL LAUNCH STRATEGIES

• Manual Keyword Targeting – High Intent
• Manual Keyword Targeting – Fixed Bidding
• Auto Campaign – Close Match
• Manual Targeting – Product Category &
Competitor ASINs
• Manual Targeting – Sponsored Videos

RE LAUNCH STRATEGIES

• Data Analysis of old Campaigns
• Latest Search Volumes with SQP Report
• Data collection of existing campaigns &
optimization
• Setting up new ranking goals
• Finding more opportunities with new research
campaign on current trending keywords

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