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14/12/2020

Do you need help improving your underperforming Facebook ad campaigns?

Sweet. 🍭

Some simple things in the campaign management can substantially boost the performance of your campaigns and yield you more conversions:

Be Bold and Bid Higher:

With a low bid, you can reach people who are more easily reached but who don’t necessarily provide the ROI you expect.

Use Larger Audiences when optimizing towards actions:

Facebook bidding algorithm identifies people from your audience who are most likely to take a specified action--e.g., purchase a product at your web store--on your ad. However, the algorithm needs a huge amount of impressions, clicks and conversions to work properly. Use larger audiences and higher bids to fix the issue.

Ensure you have enough conversions for your optimization goal:

You need to be getting at least 50 conversions per week for Facebook to be able to optimize for a particular conversion event. And more is better: 50-100+ is ideal.

Need help with Facebook Ads? Get in touch!

14/12/2020

If your cost per Content View is higher than your CPC, it means most likely you need to optimize your landing page.

Why?

People click on your ad but don’t follow the next step, they don’t want to see the actual offer. Your sending traffic who isn't interested in the offer.

Check the ad copy/ creative: are they in line with the website?

06/12/2020

Read this tip to make sure you trigger people’s ‘BUY buttons’.

First, here’s how NOT to writing your ad copy:

(Product name) + discount code

- (insert USP 1)
- (insert USP 2)
- (insert USP 3)

(USP means Unique Selling Proposition.)

Finished off with a ‘Call to action’ like: **check out our limited offer HERE**
_

When you write ad copy, you have to realise that nobody cares about your product.

… Auwchh, right in the feels!

It’s hard, but it’s true!

Let’s turn the tables: would YOU care if you would see an ad like that, of a brand you don’t know?

The answer is a resounding ‘NO’.

Here’s what people really want.

And I made it easy like 1, 2,…. 8 for you!

People are biologically programmed with the following 8 desires:

1. Survival, enjoyment of life, life extension.
2. Enjoyment of food and beverages.
3. Freedom from fear, pain, and danger.
4. Sexual companionship.
5. Comfortable living conditions.
6. To be superior, winning, keeping up with the Joneses.
7. Care and protection of loved ones.
8. Social approval.

Does your sales copy NOT include any of these 8?

Then it’s yawn, and scroll to the next post.

Check out the FIRST comment for a specific example of how this plays out for eg. a deodorant brand!

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