Bridgette Hannigan (2026)

30/06/2021

3 features of Ad library💯

📉Available to everyone.

The public is welcome to browse and search the Ad Library which shows you all the juicy details your competitor is using in their Ad strategy

But

This doesn't mean you should copy them. EVER.

📉Strategy 📉

What are your thoughts on the Ad library? share down below heir visitors, and on which platforms they are advertising.

📉Informative: 📉

Sometimes you can even see what amount of Ad spend they used on an Ad, although you may not always see this feature.

Check out the Facebook Ad Library and let me know what you find!

What are your thoughts on the Ad library ? share down below

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29/06/2021

Facebook Marketing Funnels that Drive Conversions and Sales

Level 1: Awareness ✨

At this point, we're dealing with an audience that isn't interested in you or your products. This is where you must stand out from the crowd by providing something of value.

Level 2: Interest✨

By demonstrating engagement in action, It's time to separate yourself from the rest of the world. By promoting highly relevant pieces of content and other tools that correspond to your various customer segments

Level 3: Consideration✨

This is where we start to narrow down our consumer targeting to a particular product or service.

Level 4: Purchase✨

You've built both Lookalike Audiences and retargeting opportunities by creating several consumer touchpoints that added value while building confidence and refining your audience most likely to buy specific items.

Level 5: Loyalty✨

We start creating consumer lifetime value (CTV) at this stage, which is a key metric for determining the long-term profitability of our advertising expenditure.

Level 6: Advocacy✨

We've made it to the bottom of the Facebook marketing funnel. By securing testimonials, we can do a lot of things to build advocacy. At this point, the relationship has evolved into a true business partnership.

Share your thoughts in the comment section

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27/06/2021

What are the things Budget optimization can help you with?

CBO maintains the campaign budget and helps to perform the ad in the lowest cost opportunity 💯

CBO helps if you want to:

● Set a marketing budget that allows you to spend it however you want through ad sets.

● Get the best out of your campaign for the least amount of money.

● Reduce the number of budgets you have to handle manually by simplifying the campaign setup.

Do you optimize your campaign budget? Comment down below

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26/06/2021

IOS 14 has officially hit. It’s official. It’s happening. And it will impact the way we use Facebook ads 📈

Apple announced that it will provide users with an opt-in prompt which will allow them to choose whether they consent to third-party sites to track their user data. 🔍

changes you should expect soon:

1. Changes in App Advertising📥

In 2021, the SKAdNetwork API will restrict, aggregate, or delay. There will be a maximum of 9 campaigns and 5 ad sets available, with lift measurement unavailable.

2. Changes in Mobile Web Advertising📥

Private Click Measurement protocol for web attribution strongly contributes to restricting and delaying data that businesses and platforms can access.

3. Optimization and Targeting📥

For optimization, there is an eight-pixel event cap per domain and the size of retargeting audiences will decline.

4. Measurement📥

● under-reporting on organic as well as paid channels.

● increase in dark social traffic.

● three-day delay on data display in Ad reporting data

● the conversion event breakdowns wouldn't exist

5. Business Manager Tool Setup📥

Facebook cannot have a separate interface for Android and iOS.

iOS 14.5 updates are going to change a lot so act wisely.

How you can prepare yourself for the iOS 14.5 Update?

DM RN‼️ For complete training on IOS 14 from me.

23/06/2021

Leads Ads on Facebook offer ways you can use to collect information from your prospects.💯

When users click on the Lead ad, a pre-filled form appears, which contains details from the user's Facebook profile.📥

They are added to your list once they press the submit button.

Are you making the most out of Facebook leads? Comment down below

22/06/2021

Dynamic creative ads deliver combinations of your creative assets

To make the best dynamic creative ads do the following:

📍 you can choose up to 30 properties. However, put consistency ahead of quantity.

📍Use multiple call-to-action buttons: Try a few different buttons to find out which are effective.

📍Reach the right people: Combine dynamic creativity with Facebook pixel so that you can monitor the effects of your ads and who's visiting your website.

📍People search Facebook stories quickly, so keep the text short, concise, and to the point.

📍Draw attention to your image: Create ads with a single point of focus.

📍Make photos more visible by moving them around: Add time-lapse, looping

📍Use the text, headline, and link summary fields instead of putting text on top of images.

📍In the first few seconds of your video, include the most captivating elements: Reduce the length of your video to 15 seconds or less.

📍People like to watch videos with the sound off, Use text and graphics to design for sound off, tell the story visually, and use captions.

📍Select the most appropriate aspect ratio for the placement:

Are you using Dybanic Creative Ads?
let me know in the comments below

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20/06/2021

What is the best thing about breakdowns?💯

This feature requires no setup or planning.

Yet, it can provide important insights that will shape your strategy.😎

It provides reporting by:

● time
● delivery
● action
● dynamic creative element

Choose your favorite breakdowns from above and share them in the comment section

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20/06/2021

Dynamic creative ads deliver combinations of your creative assets

To make the best dynamic creative ads, do the following:

📍 you can choose up to 30 properties. However, put consistency ahead of quantity.

📍Use multiple call-to-action buttons: Try a few different buttons to find out which are effective.

📍Reach the right people: Combine dynamic creativity with Facebook pixel so that you
can monitor the effects of your ads and who's visiting your website.

📍People search Facebook stories quickly, so keep the text short, concise, and to the point.

📍Draw attention to your image: Create ads with a single point of focus.

📍Make photos more visible by moving them around: Add time-lapse, looping

📍Use the text, headline, and link summary fields instead of putting text on top of images.

📍In the first few seconds of your video, include the most captivating elements: Reduce the length of your video to 15 seconds or less.

📍People like to watch videos with the sound off, Use text and graphics to design for sound off, tell the story visually, and use captions.

📍Select the most appropriate aspect ratio for the placement:

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18/06/2021

Facebook Ad placement is crucial when it comes to running campaigns 💯

In Ads Manager, you can manually monitor your Facebook ads’ placement inside the network, either when making an ad or after it has been written.

Your ad's best placement will be determined by its format, goal, and budget.

Controlling the location of your ad manually will help you achieve your goal while keeping ad costs low.📊

Which ad placement suits your brand best? Comment down below

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17/06/2021

Brand and Ads -Dos and Don'ts

DO- Your brand and ads must be related to each other and give all the information to your audience. It should also be related to your targeted audience and provide detailed information without leaving any doubt. ✔️

DONT- acting emotional and playing with sentiments will never make your brand progress. Be honest rather than be manipulative. ❌

DO- honesty is the best policy to win any consumers, and patients are the key to achieve big. ✔️

DON'T- manipulating and using vague language will only make your customer confuse, and the audience doesn’t buy products that are haze.❌

DO- running your brand and with positivity will lead to producing positive results. Be patient and believing in your brand is the key.✔️

DON'T- give your audience space and freedom and let them decide rather than forcing them to buy.❌

Practice these dos and don'ts !!!!

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15/06/2021

These hacks will enable you to:

● Increase your ads’ click-through rates (CTR)📉
● Lower your ad campaign’s cost-per-click (CPC)📈
● Reach even more high-ROI audiences📊
● Lower your cost-per-acquisition (CPA)📈
● Increase your sales results without increasing your ad budget📉

You must optimize your campaigns both before and after they are published on Facebook if you want to meet all of your target audience members and outperform your competition.💯

What are your 2021 Ad hacks? comment down below

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Bridgette Hannigan

30/06/2021

29/06/2021

27/06/2021

26/06/2021

23/06/2021

22/06/2021

20/06/2021

20/06/2021

18/06/2021

17/06/2021

15/06/2021

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