Mike Berland

01/06/2020

We are committed to .

28/05/2020

I was honored to be a guest on the podcast "Zestology with Tony Wrighton," where we got into the momentum of productivity, health, and the coronavirus threat. Hope you'll listen and let me know what you think. Both Tony Wrighton and I would be happy to take questions.

He is the founder & CEO of research, data, and analytics firm Decode M, and he is an expert how people think and behave as consumers, voters, and decision-makers.

28/05/2020

While summer travel might be constrained, we find ourselves reverting to the old school family road trip. We can innovate and put a fresh twist on road trips to make them feel exciting and new. Check out our latest DECODE as we explore the for road tripping, rentals and more. 🚘

26/05/2020

Summer 2020 will feel different, but it definitely won’t be canceled.

Our Up & Down data DECODE this week looks at what’s hot and what's not as we cautiously approach a very altered summer experience. Take a look at what you need to know to adapt to (and maybe disrupt) a socially distanced summer. 🚀

25/05/2020

The start of the MLB season is typically the sign that spring is here. When Covid19 threatened the season, the around skyrocketed 🚀. As the league considers a shortened and altered season, where is the opportunity for and businesses to innovate and create their own momentum. We break it down in our latest MFactor DECODE. 🌭🍿⚾️

23/05/2020

The formula for momentum is not new. In fact, I learned it in high school physics class. It goes all the way back to Sir Isaac Newton:

P=M x V. Momentum equal Mass times Velocity.

What’s new is how we can apply the formula of momentum to our modern world. Momentum is no longer just how we measure the motion of a moving object. In our Momentum World, momentum is how we quantify cultural relevance.

You can learn more about momentum and how to apply it in your own professional and personal life in Maximum Momentum, How to Get It, How to Keep It, my newest book, available on Amazon. https://amzn.to/3eicw8J

22/05/2020

S*x - it seems it's still the thing that's on everyone's mind, especially in ! Check out how Serena Kerrigan stepping up, understanding the , and innovating. Everyone else should take note.

21/05/2020

If you've gained weight during the quarantine, you are most definitely not alone. The data shows we're all talking about "the Quarantine 15." I shared our findings yesterday on Dr. Mehmet Oz's show and we discussed some strategies for combating stress eating. See the whole episode here: https://www.doctoroz.com/episode/covid-19-pandemic-quarantine-15

21/05/2020

Our latest momentum analysis on "Quarantine 15". Over the past two months, we’ve seen restaurants close and momentum surge for bread, frozen margaritas and picnics. And most recently, we started seeing signs of momentum for weight gain with emergence of the “Quarantine 15.” This presents a unique opportunity for brands and products in the health and wellness space to build momentum for the “new healthy” — healthy habits at home.

To understand what was really driving momentum for “Quarantine 15,” we ran it through our MFactor analysis. Read here to see what we found:

What we’re seeing behind the momentum

18/05/2020

Update: My segment has been rescheduled to tomorrow, May 20th.

I'm particularly excited to share that I'll be a guest on Dr. Mehmet Oz's show tomorrow, combining my two passions—health and wellness, and decoding data. We'll be talking about the Quarantine 15, weight gain during the national pause and I'll be sharing some great strategies to fight it. (Check your local listings for time and channel). I'd love to hear your story too. Have you struggled with weight gain during the national stay at home?

18/05/2020

At Decode M, we're always looking at the data to evaluate changes in momentum for our clients. Right now our MFactor tells us the is moving from restaurants to picnics. 🥑🍉🍗🍔 What might that mean for your business? Here's what you need to know to navigate the of picnics.