Oceanika

18/07/2022

Honestly, it's bad and ugly. Besides violating Instagram rules, buying followers fuels an addiction that can be lethal to your marketing 😵.

The numbers may look intimidating to your competitors at first. But the fact of the matter is, you'll be filling your platform with fake accounts and followers that have nothing to do with your product, and have no capacity to or interest in generating engagement. And remember the rule: no engagement 😑, no sales❌.

18/07/2022

We all love getting likes - it's only human -, but in digital marketing, they are no more than a secondary metric.

Clever marketing means prioritising sales, not massaging your ego with posts that everybody mindlessly likes.

15/07/2022

Publishing every day sounds bold, but it's certainly NOT what professional digital marketing looks like. You'll often be toiling away for hours only to get shabby, meager returns.

In 2022, this is the winning formula: investing in ads + solid service strategy + authority-building. Fail to sustain any of these pillars, and you're bound to fall behind, while still wasting resources. If you want to go it alone, our advice to you is that you understand the fundamentals of each of these pillars. Search and research. Apply, assess, tweak, and reapply.

✅ But that's where the beauty of specialization comes in. If you want an easier, faster, and more efficient solution, we (Oceanika) offer a 30-minute consulting service to dental offices. Free of charge. It is direct and - if you wish to tell us a bit more about your office in advance - tailor-made. More than in any other business segment, we are experts in marketing for dental practices. We can guarantee a boost in your revenue by combining great online ads with training for your team, so they'll know how best to serve the wave of potential customers from the internet. We are Oceanika!

15/07/2022

Of course, the number of followers matters.

But to conquer solid numbers you should focus on a crucial factor: engagement. 🤩

Engagement serves as a thermometer for the effectiveness of your communication with actual or potential clients. Tracking engagement vitals will help you pinpoint areas for improvement when it comes to attracting new leads and generating more sales. Ignore these metrics and you'll commit a series of avoidable mistakes 👀

Ultimately, it's all about keeping your audience engaged so that when you make an offer in the future, you can convert your leads into customers for your business. 😎

Forging strong bonds with your audience takes time, effort and care. Remember: bonding is essential! 😉

15/07/2022

We know that braving new territory can be scary. We've been there: the rules are different, often confusing, and the tools you used to rely on no longer seem to work. But at the end of the day, that's where the treasures lie, ready to be found by those who know how to seek.

Feel like embarking on this journey? Get in touch with us :)

13/07/2022

While it might seem like you're saving time and effort by waiting for other companies to come up with innovative practices and trendy strategies that you can simply "copy and paste", you're in fact wasting your greatest asset: specific knowledge.

💡 Innovation comes from you! You're the captain of your own journey, you understand your company, market, and customers and are therefore in the best position to think up innovative solutions. Scoping the market for new ideas is always a good practice, but remember to think of YOUR needs and look at YOUR data first!

11/07/2022

Engaging your customers is no mean feat. And if you're cultivating an audience from scratch, the more unknown the brand, the tougher it is. In such cases, paid ads can help sow the seeds of an audience effectively, so you can then take organic action to make it grow and flourish. If you monitor your paid marketing smartly, you can do this even on a lean budget, but trust us: it's reeaally hard for a company to stay on the networks without investing a single cent in advertising.

09/07/2022

In a modern marketplace that rewards adaptable, nimble companies, digital marketing is your best friend.

And we mean the kind that brings, more than the "looks" of social media and branding, the "brains" of data analytics and strategy. Go further and make digital strategies the main growth channels for your business!

06/07/2022

We know that braving new territory can be scary. We've been there: the rules are different, often confusing, and the tools you used to rely on no longer seem to work. But at the end of the day, that's where the treasures lie, ready to be found by those who know how to seek.

Feel like embarking on this journey? Get in touch with us :)

06/07/2022

Lackluster digital marketing can be even worse than none at all. It drains your precious time with management while undermining your brand. If managed with care, though, it enables you to reach, and engage meaningfully with your target audience on a regular basis. Here are three tips we find absolutely essential! Know of any others you'd like to share?

06/06/2022

🇬🇧: "Am I being watched?"

Social media platforms show you content based on your recent accesses or researches.

Take it easy, it's absolutely normal 😉

🇧🇷: "Tô sendo vigiado?"

As redes sociais te mostram conteúdo baseado nas suas buscas e em acessos recentes.

F**a tranquilo, é super normal 😉

04/06/2022