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Knack

Your dedicated marketing team. We have a Knack for growing your business. Knack is the true marketing extension to your business.

We plan out your messaging, design the content, and execute/manage the strategy of where it needs to be. We constantly seek new opportunities to grow your bottom line with the latest marketing strategies.

22/08/2026

You know that feeling… the one where you feel completely relaxed. When you feel taken care of. When you trust the people around you enough to simply settle in.

That feeling is invaluable.

And in many ways, that’s exactly what your clients are looking for from you.

They’re not just looking for a beautiful home, a great product, or an expertly delivered service. They’re looking for the feeling that comes with knowing they’ve found the right person.

Trust. Confidence. Ease.

But that kind of trust doesn’t come from one Instagram post. It doesn’t happen during one quick visit to your website.

It’s built through every interaction someone has with your brand.

They discover you on Instagram. They Google your name a week later. They land on your website. They read your About page. They receive an email. They finally reach out.

And at every single touchpoint, they should feel the same thing:

I’m in the right place. These are my people. I can trust them.

That’s what a fully immersive, cohesive brand does. It starts putting those wheels in motion long before someone ever becomes a client.

Because ultimately, your brand isn’t just what people see. It’s how you make them feel.

11/08/2026

What does it look like to have Knack as an extension of your interior design business? This week is a pretty good example.

→ Massachusetts: Presenting a dual-experience Shopify site for an interior design group expanding into a resource showroom for fellow designers.
→ Texas: Preparing a designer-owned boutique for holiday with branded packaging + Shopify customizations to improve the shopping experience and conversions.
→ Florida: Expanding an interior designer’s reach across the state through targeted press, publications + visibility opportunities.
→ Florida: Proposing a new brand + website scope for a designer who has outgrown her current presence, with future brick-and-mortar + e-commerce growth in mind.
→ Texas: Helping a design group build relationships with local builders + architects through targeted outreach + collaborative marketing.
→ Massachusetts: Developing a new service offering for a local shoppe, including the collateral, processes + rollout strategy to support it.
→ Wisconsin: Supporting a designer’s move into a new studio with signage + pursuing PR opportunities for some of her larger projects.
→ California: Onboarding a design group for a brand + website refresh, Shopify e-commerce + POS migration, and team training.
→ Tennessee: Onboarding a strategy client who we already developed a brand and website and is operating with a waitlist and needs smarter processes, automation + ongoing marketing support as they grow.

Sometimes growth means more visibility. Sometimes it’s a new revenue stream, better relationships, stronger systems or simply having the right people to help get everything across the finish line.

That’s what we mean by becoming an extension of your team. We connect the pieces so your marketing supports the business you have today, and the one you’re building next.

05/08/2026

One of the biggest challenges we see with interior designers isn't talent. It's that their marketing no longer reflects the caliber of their work.

The portfolio is exceptional, but the website feels dated. The brand doesn't communicate the level of investment their clients make. Their marketing is inconsistent. They've earned incredible press, but it isn't being leveraged. Potential clients can't immediately see what makes them different. When that happens, growth becomes harder than it needs to be.

That was our goal with Hendrickson Interiors.

Not simply to create a beautiful brand, but to build a marketing ecosystem that inspires confidence before a client ever reaches out.

Every touchpoint now works together to tell one cohesive story. Their website reflects the luxury experience they provide. Their brand is consistent across every platform. Their editorial features reinforce their credibility. Their email marketing keeps them top-of-mind. And each marketing initiative builds on the last instead of starting over.

Because great marketing isn't about checking boxes. It's about creating a brand that attracts the clients you actually want to work with, and gives them every reason to choose you.

These long-term partnerships are our favorite. We become an extension of your team, helping your business grow strategically year after year, not just project by project.

If you're an interior designer ready for your marketing to work as hard as you do, we'd love to build something together.

07/07/2026

One of our favorite types of projects? Helping interior designers simplify their business, not just redesign their website.

Before we design anything, we take a step back and ask: **How does your business actually operate?** We're always looking at the bigger picture - your tech stack, workflows, customer journey, and where we can simplify systems to save your team time and money.

That's exactly what we worked on for Homestyle Collective.

They had built an incredible interior design studio and a beautifully curated shoppe, but their business was spread across multiple platforms. Their website lived in one place. Their products and POS lived somewhere else. Customer information existed in different systems. As they continued to grow, so did the complexity behind the scenes.

Rather than simply building a new website, we created a centralized Shopify ecosystem where everything works together. Now they have one place to manage their website, products, inventory, customers, email marketing, POS, and sales channels like Pinterest and Meta. We also reorganized their shoppe, developed custom product templates, strengthened their SEO and AEO foundation, and built automated customer journeys - all designed to support growth while making day-to-day operations simpler.

And honestly...we just adore Chrissi and Jen. They're some of the sweetest women you'll ever meet, with just the right amount of Texas spice.

Now that everything is under one roof, we're moving into the next phase: refining their workflows, automations, and operations so the backend works just as beautifully as the front end - all with strategy for growth.

If your design business is spread across too many platforms, or you're already considering a website redesign, let's tackle both at the same time. We'll create a beautiful website, but we'll also simplify the systems behind it so your business runs more efficiently long after launch.

You can view this project at homestylecollective.com.

16/04/2026

What started as a Shopify redesign for one brand naturally grew into a second for their sister brand, and that kind of momentum only happens when there’s a strong foundation of trust. It’s the kind of relationship we aim to build with every client: collaborative, thoughtful, and rooted in where their business is today and where it’s going next.

Good Chemistry made our job easy in all the right ways. An incredible team of creatives, playful yet intentional branding, clear and confident messaging, and affiliate-driven content that genuinely connects. Together, we built a Shopify site that not only looks beautiful, but is strategically designed to convert, scale, and support their growth - both now and in the seasons ahead.

We’re so grateful to be part of their story, and even more so for the opportunity to keep building alongside clients like this, month after month.

P.S. You can shop their product line at Target or good-chemistry.com.�

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Shopify website design for product-based businesses and growing brands. At Knack Marketing, we specialize in Shopify redesigns, eCommerce strategy, and conversion-focused websites that blend thoughtful branding with seamless functionality. Whether you’re launching a new brand, scaling an existing Shopify store, or refining your customer experience through email and affiliate strategy, we build sites designed to grow with you.

08/04/2026

This week we’re in the middle of onboarding, launching, scaling, and setting foundations that move our clients’ businesses forward (not just make things look pretty).

Here’s what we’re working on right now:
• onboarding a women’s clothing boutique → Shopify website + Faire storefront
• finalizing brand, website + launch strategy for an East Tennessee interior design duo
• supporting a launch into Target + Walmart with website redesign + email automations
• prepping press materials for a Better Homes & Gardens feature
• launching a Shopify site for an interior design duo with a shoppe + studio
• developing a wholesale strategy + Pinterest expansion for a premium nut brand
• rebrand + video collaboration for an interior designer
• Shopify audit + strategy for a custom pillow brand

And behind the scenes, we recently started using a new project management platform that we’re loving. It’s streamlined everything on our end and for our clients. If you’re looking for something better for your team, we’re happy to share and include a free trial!

If you’ve been thinking about working with us, here’s how:
• full website design + builds
• ongoing monthly marketing partnerships
• Shopify Power Hours
• website audits + intensives

We keep our client list intentionally small so we can go deep with each of our partners, reach out for details if you’re ready.

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Knack Marketing is a strategy-first marketing studio specializing in website design, branding, and marketing strategy for product brands, boutiques, and interior designers. We support businesses with e-commerce website development, email marketing, SEO, Pinterest and Google integrations, wholesale strategy, and conversion-focused marketing systems designed to help brands grow online and in-store.

24/02/2026

There’s nothing more meaningful than partnering with brands who care deeply about the details, the experience, and the story behind their work.

Working alongside Anne and her team the last few years has been exactly that - thoughtful, intentional, and rooted in a shared commitment to creating something truly elevated.

Here’s what Anne had to say about her experience:
“I can’t say enough good things about Knack Marketing… They truly understood my brand, my audience, and the level of detail required to present my work in a refined, elevated way.
Their team is creative, responsive, organized, and incredibly knowledgeable. They’ve helped me clarify my messaging, strengthen my online presence, and build a strategy aligned with where I’m going. They’ve been an excellent extension of my business, and I’m so grateful to have them on my team.”

We don’t take that lightly. Being trusted with our client’s brand is something we’re incredibly grateful for.

As we look ahead, we’re thoughtfully opening a limited number of monthly client partnerships, allowing us to stay deeply involved in each brand we support.

If you’re looking for a marketing partner who feels like part of your team, we’d love to connect.

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Knack Marketing is a boutique marketing agency specializing in luxury interior design marketing, brand strategy, Shopify and Squarespace website design, and digital marketing for designers, builders, and lifestyle brands & boutiques. We partner with interior designers and design-driven businesses to elevate their online presence, refine messaging, and create cohesive, high-converting brand experiences across all platforms.

18/02/2026

There’s a moment in every business where you realize your website isn’t just a portfolio anymore, it’s part of how you grow and connect with the right clients.

For Hurd Homes, this launch was about creating a digital home that reflects the level of care, detail, and intention they put into every client space, while also giving their team the freedom to manage and evolve their site internally as their business grows.

We built their new online home on Shopify to support where they’re going next, not just where they are today. From easy-to-manage templates to behind-the-scenes foundations like structured Schema to support future search and AI discovery, every decision was made to remove friction for their team and create opportunity for what’s next, including a future shoppe experience when the time is right.

If you’re an interior designer or creative founder, you shouldn’t outgrow your website every two years. It should grow with you.

Interior design website design, luxury interior design marketing, Shopify websites for interior designers, design studio brand strategy, interior designer digital marketing, SEO and AI search optimization for design businesses, and website platforms that scale with creative founders are all part of how modern design studios grow online.

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