Burnt Toast Online (2026)

12/02/2026

back in late 2024, i lost my two biggest clients in one month.

and i cried until i had used up all the tears i had.

just like many of you, i felt lost and overwhelmed, honestly wondering if i’d ever figure out this whole social media marketing thing.

you know that moment when you just know something has to change? that was it for me. that’s when everything shifted.

i took four weeks off to travel for a bit. when i got home, i invested in a mentorship program to figure out how to prevent something like this from ever happening again.

my problem? i needed to build a business with consistent inquiries and avoid relying on just one or two client accounts.

going through this mentorship program cost a pretty penny, but it has been worth its weight in gold. i ended up rebooking the two clients who let me go a couple of months earlier, started offering 1:1 consultations, and even booked two more clients.

that’s why i created social media mentorship. it’s everything i wish i had when i was starting out. a clear path to help you become a booked and busy social media manager without all the overwhelm and confusion i experienced.

read the sales page + book a mentorship at the link in my bio.

05/02/2026

the *magic* of 1:1 social media mentorship is that your business will INSTANTLY improve literally the minute you log off of our 90-minute session.

in may, emma booked a mentorship with me.

she was terrified of being on camera but knew she needed to post video content for her company.

within six weeks, she had filmed and posted 17 instagram reels.

in august, lindsay booked a mentorship with me.

she was running a social media giveaway for a newer client, and it was going terribly. on the call, i redesigned her content strategy and walked her through my step-by-step process for planning giveaway campaigns.

within two weeks, she doubled her giveaway signups, and her boss was happy.

in november, rosalina booked a mentorship with me.

she had a few social media clients but no onboarding systems in place. on our call, i walked her through the entire onboarding process, gave her my personal onboarding questionnaire templates, and sent links to my favorite crm resources.

within the month, she dmed me screenshot in this post.

this could sooooo easily be you. read the sales page + book a mentorship at the link in my bio.

29/01/2026

almost all the toasties in the burnt toast universe want to know *exactly* what happens when they book an offer before actually making the purchase.

so in honor of those toasties (and you), here is exactly what happens after you book a 90-minute social media mentorship.

step 1 → book your mentorship yap

once you click your booking link, select the time that works for you. you will automatically be redirected to the invoice page to pay the mentorship fee for our 90-minute yap. then, you’re in!

step 2 → fill out your pre-yap questionnaire

once you’ve scheduled and paid for your mentorship yap, you’ll receive a follow-up email with your questionnaire. it should take 10–20 minutes. this will give me a better understanding of your experience and what you’d like to talk about on our call.

step 3 → yap yap yap

you’ve filled out your questionnaire. now, all i need is your attendance at the session you booked. i highly recommend bringing a fun drink. iced caramel vanilla lattes are my yap drink of choice at the moment. on your selected date, we’ll hop on the call, solve all your problems, and become business besties.

step 3 → wait for your custom action plan

after our call, i will write a clear, step-by-step plan tailored to what you need most right now (delivered within 2–4 business days). a lot of times, your action plan will also include a ton of free resources and my own social media management templates.

read the sales page + book your mentorship at the link in my bio.

22/01/2026

guys, guys, guys. i just got my first costco membership so you know ya girl is all about value.

i designed my 1:1 social media mentorship offer to be as packed with value as my cart is when i check out at costco.

here is every single deliverable you get when you book a mentorship session:

👾 pre-yap questionnaire → pinpoint what’s not working before we meet, so the session goes straight to the good stuff and is hecka productive.

👾 90-minute yap session → work through your client challenges, offers, messaging, tech stack issues, or literally anything else holding your business back.

👾 custom action plan → take immediate action with a clear, step-by-step plan tailored to what you need most right now (delivered within 1–2 business days).

👾 loom walkthrough → revisit your plan anytime with a recorded walkthrough that explains exactly how to follow each step.

read the sales page + book your mentorship at the link in my bio.

08/12/2025

the messy, honest truth about building burnt toast online ↓

i’ve had seasons where i was booking my dream clients back-to-back …

and seasons where i was *barely* scraping by, doing free work just to prove i could do this.

i’ve had months when everything clicked and months when i completely lost my confidence.

but here’s the part that i wasn’t expecting:

the thing that brought me back to life wasn’t landing the “next big client.”

it was mentoring other social media managers who were going through it just like i used to.

somewhere in those mentorship yaps, i found my rhythm again.

so i’m making it official.

social media mentorship drops this month!

👾 waitlist opens dec 22.

if you’ve been craving support from someone who’s lived every chapter of this story, from burnout to booked-and-busy, you’re gonna want to be there.

05/12/2025

that’s right, toasties! my last launch of 2025 will be my most popular offer

✨ social media mentorship yaps ✨

i specifically designed this offer for other social media managers BUT i’ve also had other business owners book with it as well to hash out their social media marketing angst.

prepare to be sick of me.

👾 join the waitlist at the link in my bio. presale doors open on december 22

05/12/2025

that’s right, toasties! my last launch of 2025 will be my most popular offer

✨ social media mentorship ✨

i specifically designed this offer for other social media managers BUT i’ve also had other business owners book with me as well.

prepare to be sick of me.

👾 join the waitlist at the link in my bio. presale doors open on december 22

26/11/2025

i am EXHAUSTED, guys. some burnt toast online updates ↓

i’ve been working on this founder first launch since august and am so so happy to take a break now. overall, the launch was a success! one toastie has been onboarded, another is in the works, and i have a final inquiry call later this week.

november is classically a busy month for us social media managers, so i was also working on black friday and year-end social media campaigns for my clients.

one of my clients and i designed a 7-day campaign that ran last week. we booked ALL of their appointment slots in less than three days (all due to my social media plan 💅🏼). obviously that’s GREAT but we scrapped the rest of that week’s social content because we were already overbooked as it was. these are good problems to have, folks.

finally, i’m planning on ending the year by relaunching my free 5-day social media manager’s crash course email challenge AND my social media mentorship offer. This launch will be lower lift and just really fun. if you’re a social media manager and interested in booking a mentorship session with me, you can join the waitlist early at the link in my bio.

chat soon, guys!

24/11/2025

harriet booked FOUNDER FIRST because she wants to

+ grow her community on tiktok
+ book more dubsado system builds

but she isn’t totally sure what to talk about or how to position herself.

within minutes of digging into her niche (client experience via dubsado and clickup), we uncovered something huge:

harriet has almost zero competition in her corner of tiktok.

when we researched dubsado and client experience content, the creator landscape was literally empty, guys.

(lowkey, dubsado tiktok account itself is not great)

every time we used different search terms, it became really obvious that she has the market all to herself.

that revelation ALONE is absolute gold for any founder.

but we didn’t stop there.

when we dug deeper into her client results—like how she saved one client 270 hours of admin and another over 4,500 tasks a year—it was super obvious her audience LOVES stories and numbers

so, we decided to build a tiktok content strategy that leans straight into that → client journey maps, workflow screenshots, proposals, behind-the-scenes setups … all the nerdy-but-hot system content no one else is showing on tiktok.

we also mapped out what types of videos convert best for her niche, how to use green screen and facetime shots, and even picked out her filming locations based on the lighting in her house.

by the end of the call, she literally said she finally felt excited about showing up again.

HECK FREAKING YEAH!!!!!!

and the best part?

because she booked FOUNDER FIRST before the year ends, she’s going into 2026 with:

→ a super clear founder first POV
→ a tiktok content plan that actually fits her business and income goals
→ 16 fully edited tiktoks ready to post (about 4 - 6 weeks of content)
→ a personalized tiktok calendar that does all the thinking for her
✨ and a niche she can OWN on tiktok

most people wait until January to “get their marketing together.”

my girl, harriet, is already beating them to it.

and YOU can do the exact same thing.

there is one spot left before the FOUNDER FIRST doors close TOMORROW (Nov 25). i’m switching the offer over to evergreen and the price will increase from $1200 to $1500.

19/11/2025

why founder first is $1200 and why it should be more.

doors close + price increases on nov 25! i just updated my sales page with all the deeettttssss

Burnt Toast Online

12/02/2026

05/02/2026

29/01/2026

22/01/2026

08/12/2025

05/12/2025

05/12/2025

26/11/2025

24/11/2025

19/11/2025

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