22/06/2021
Three things you should consider before investing in Influencer Marketing:
1. Consider micro and nano influencers for your campaigns! Apart from presenting a lower overall investment than, let's say, someone with millions of followers, micro and nano influencers have a much closer relationship with their audiences! Their community tends to be more loyal en more engaging than huge influencers.
2. Consider transforming influencers into Brand Ambassadors and work with them long-term. Think of possible agreements such as sponsorships or affiliation programs. It is a win-win situation, as the influencer will be able to dedicate to content creation, and the brand will gain much trust among their community. It is also an exercise of Branding, as your brand would inherit much of the values of the influencers (so choose wisely!).
3. Lights, Camera, Action! Video content is growing! Thanks to the rise of platforms such as TikTok and resources such as Instagram Reels, short video content is more popular than ever! Consider this medium when planning your campaign, as users tend to be more engaging and open to the format.
