29/10/2024
Welcome to another entry from ✨️ The Copywriter's Glossary ✍🏻. Today we're discussing the term B2B, or business to business marketing.
If you don't know, now you know 👉🏻 not all marketing is created equal. The marketing we're most familiar with in our day-to-day is B2C, business to consumer, because those are the types of ads IG & Tiktok flood us with. 👀 (Spoiler alert: you're the consumer.)
But just as important, B2B marketing makes up a huge part of the market where business advertise their products or services to other business.
(Ex: a clothing line trying to get into a big department store 👕, a reservation software service marketing to restaurants 🍴, a lightbulb manufacturer trying to get a contract with a home builder 🏠️.)
B2B marketing makes the world go 'round. 🌎️ And it also gets a lot of serious deals done. ✅️ 💸