20/10/2023
There are 3 levers to pull to soar your profits while maintaining margins, what are these?
Keep opex low.
Focus on furious creative testing to bring in fresh new traffic to your site/offer.
Optimize your lead capture aka opt-in form.
Email is still one of the most profitable ways (and a low-hanging fruit too if done well) to market what you've gotta sell.
But keep an eye on SMS, it's gonna keep getting bigger in 2024.