The Marketing Snip

21/09/2022

For Millennials, influencers play an important role in their buying decisions.

Gen Z is not dependent on influencers to get insights on a particular product or service.

Every individual from generation Z is highly educated in at least one niche.

This helps them frame their opinion without the help of influencers.

Brands need to make sure that their influencer marketing campaign has intrinsic details on the products and services they are promoting.

This will grab the attention of this technologically advanced generation. Moreover, their word of mouth matters and can give a positive boost to your campaign. 

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10/09/2022

Does marketing encourage hyper consumerism?

Yes, it does. But not something that starts and inculcates it in the first place. Supply is there because of the demand. And marketing is what creates more of the "demand". The major causes for extreme consumerism would include: the want for consumption, the need for consumption, and possibly even hoarders.

As Vox quotes it "It might not just be competition among the brands trying to sell us things, but also competition among ourselves."

The two primary reasons being,

- Constant pursuit of novelty makes the lifecycle of the product very short. What happened to skinny jeans, right?

- Product ecosystems and deep attachment to brands influence people to retain and keep wanting more or go for the never-ending upgrades. Hey, iPhone users!

Encouraging practical wisdom and mindfulness seems like the only solution to sustainable consumption choices.

But can marketing and advertising practices be blamed for the current state?

Debatable? Slide into the comment section and leave your thoughts there!

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07/09/2022

Producing quality content on a platform with inconsistency never gonna fetch you your desired results.

Think of this, you post 3 pieces of awesome content in a week and then post another one after a month. How does that sound?

In other words, providing the same level of service on a regular basis.

Consistency keeps your socials stable and builds a relationship with your audience which in turn makes your content impactful.

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07/09/2022

Dating can be tricky but life-changing and so does Branding on social media.🙈

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07/09/2022

02/09/2022

01/09/2022

Here’s what to remember when you start crafting your email campaign:

✨Get your audience to sign up for your newsletter to be updated before hand about your product and preorder benefits and discounts.

✨Subject lines are critical to seeing better conversion rates. Spend extra time on these.

✨A compelling CTA is necessary to drive traffic to your site. Draw attention to your CTA button.

✨Email design can make or break a campaign. Use complementary colors and simple elements.

✨Including customer reviews is a great way to add legitimacy to your product launch campaign. You can even include reviews to similar products, or reviews from beta testers (if you have them).

✨Create a series of emails for your product launch campaign and make sure you optimize when planning to send them. And don’t forget to use email automation to make your life easier.

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01/09/2022

As your product grows, you’ll find yourself creating multiple hashtags unique to your brand and campaign.

One can be the name of your product, another can feed into your teaser campaign or launch, and if you decide you want to engage users via contests, you’ll create unique hashtags for each contest too.

Running a referral program can do that for you.

After you’ve gotten people engaged through your quality content, take a step further by getting them to get more people involved.

You can define a theme and ask your audience to share shots of them playing it out using a hashtag.

They instantly highlight content related to your launch and serve as a way to reinforce your brand identity.

Agitate your followers to create shareable UGC.

Encourage your network and your audience to share as much as possible.

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01/09/2022

Ever heard of “90-9-1 rule”?

According to this rule, only 1% of social media users create content, 9% share, Like and comment on that original content, and 90% of users simply lurk.

Lurkers may not contribute to your overall engagement rate, but that doesn’t make them any less valuable.

Around one in three consumers use social media to learn about or discover new products, services or brands.

Just because they’re not liking or commenting doesn’t mean they’re not gathering information that can eventually drive buying decisions.

Writing follower count off as a fluff metric lacks some critical nuance.

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01/09/2022

If you’ve prepared well, then the launch itself should be a success.

1) You’ve got a base of eager users on your email list and on social media, and have already been communicating with them and feeding them sneak previews of your product.

2) Post "It's live" content and email. Show up on stories and ephemeral content.

3) Pay attention to audience queries. Today is also when you start engaging. Respond to your new fans’ questions and comments.

4) And watch your baby product rock while having fun!

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01/09/2022

Using gamification strategies can not only be an effective but fun way to help engage users and amplify your content. We at Gamify are here to show you how.

1) Reward Triggers dopamine!

It’s important to know the social benefit of handing out rewards to those who engage with your campaign.

2) Timing matters!

Website offers and discounts can be gamified with a time limit element. This helps create a sense of urgency, which creates more engagement.

3) Award Points

Everyone loves earning points, it helps them feel accomplished, and headed closer to an established goal. This also creates fun competition!

4) Hop on a

People love to show off their accomplishments.

5) Contests and Giveaways

Yes social media giveaways still matter. In fact, giveaways are budget-friendly practices that can take your social media marketing strategy to new heights.

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# launch

01/09/2022

Know the importance of having a proper content strategy for your business to rock on social media!