The Digi Hawk

14/10/2020

Consumer preference for image-rich content also relates the previously mentioned rise of online video. Marketers will continue to increase investment in design resources to create compelling imagery and source quality photos.   

11/10/2020

06/10/2020

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.

According to Irina Kovalenko of SmartyAds:
“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

01/10/2020

Finding Keywords in Kasol

29/09/2020

Everyone loves it when brands mix it up on .

27/09/2020

The Nike “swoosh” is one of the most recognisable and iconic logos of all time. It is so well known that many of their recent advertisements forgo the Nike name entirely and use only the logo, usually combined with their slogan “Just do it.”

The logo was designed by graphic design student Carolyn Davidson, who had been attending the university where Nike founder Phil Knight was working as an accounting professor. Despite being a famously simple logo, it has evolved and changed since it was initially conceived.

26/09/2020

For social media marketing to become effective tool in decision making, tapping into the psychological aspects of other people based on their socialisation factors is necessary. Psychological factors are needs, thoughts, feelings, attitudes, etc. Socialisation factors are family, location, education, environment, etc.  

24/09/2020

Swipe left and right swipe your brand awareness.

23/09/2020

As brand’s investment in influencer marketing grows, tracking key performance indicators (KPIs) like return on investment (ROI) matters more. In a recent survey, 76% of marketers said that determining ROI for was their top challenge for influencer marketing campaigns. The second biggest challenge was the ever-changing nature of social network algorithms.

21/09/2020

Avoid these mistakes to grow better on Instagram!

19/09/2020

Studies prove that 94% of Google clicks are from the first page of Google. Thus, it becomes indispensable to make your business visible on the first page of Google and to do that you need an effective SEO strategy.

08/09/2020

It is an amazing time to optimize your digital presence and amp up your visibility with such a high surge in total internet users.

Make the most out of your digital platforms with .