Gecko Digital

07/07/2020

Something to think about...

Source: Google Analytics Certification

12/04/2020

Some SEO stats for all the nerds out there.

1. 93% of all online experiences begin with a search engine.

Out of all that, 90.1% of the total share market is held by GOOGLE.
Followed by Youtube, also owned by Google.

This means… That 9/10 people use Google as their primary search engine.

Except for Eddie, who uses funny search engines like Ecosia lol. Searching up creative ideas for our business and planting trees while he's at it - That’s why he’s our creative director.

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2. 57% of B2B Marketers state that SEO generates more leads than any other marketing initiative.

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3. 81% of people perform some type of online research before making a large purchase.

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4. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.

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5. 72% of online marketers describe “content marketing” as their most effective SEO tactic.
GENERATING “CONTENT” IS AN SEO EFFORT

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6. 75% of people NEVER scroll past the first page of search engines

“The best place to hide a dead body… Is the 2nd page of Google” - Ba-dum-Tiss*

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7. 61% of internet users do research on a product online before making a purchase.

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8. The average first-page results on Google consists of 1890 words.

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9. Leads from search engines have a 14.6% close rate, while outbound leads (eg. Cold-calling, direct mail, etc.) have a 1.7% close rate.

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10. 70-80% of people ignore paid search results, choosing to only click on organic search results.

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11. Bounce rates increase by 50% if your website takes 2 seconds extra to load.
- Use PageSpeed Insights to gain insights into a website’s performance.
- Use Google Analytics to figure out the insights and key data figures. These are powerful insights that we can use to improve businesses.

For example:
How many % of users check out your website from PC / Mobile?
Which one needs to be optimized more?
What kind of conversions are we seeing on your website? How much did we increase this conversion by?
Even PHONE CALLS can be tracked on your website if you do it properly. Eg. The customer clicks on your business phone on the website and calls your helpdesk/sales rep.

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12. Conversion rates fall by 12% for every extra second that it takes your website to load.

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13. Voice search currently accounts for 10% of total searches.

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12/04/2020

Updated our cover video to showcase our services better :)

07/04/2020

Keyword research is a powerful market research tool that can be leveraged in many different ways.

A website that is well optimised for search engines “speaks the same language” as it’s potential visitor base with keywords for SEO that help connect searches to your site.

You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Answering this question is a crucial first step in the keyword research process.

Let’s begin with an example.
Search engine optimization is best thought of like a competition with other businesses that target the same customer pool as you (What your audience is searching for).

The object of your competition is rankings in the major search engines, like Google.

In a way, doing SEO is like running in dozens (or hundreds!) of different races at the same time. Each race targets a separate keyword, a search term that users enter into the search engine.

For example, a general contractor serving the Christchurch area might be running a different race to page 1 for each of these keywords:
• home renovation Christchurch
• basement finishing Christchurch
• kitchen remodeling Christchurch
• And so on…

Each race is going to be separate. You could rank in the number 1 spot for basement finishing but
be stuck on page 8 for kitchen remodeling. For example

Therefore, the first step of SEO for business owners, then, is to determine what keywords you want to target and rank for.

Keywords and SEO are directly connected when it comes to running a winning search marketing campaign.

It is well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

Below is a beginner’s guide to SEO: Keyword Research.
Check it out and understand how your audience can find your business online.
https://moz.com/beginners-guide-to-seo/keyword-research

Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

06/04/2020

Thank you Rhyan for creating this video banner for us. Check out his agency at https://www.facebook.com/rivalsdesignsnz

05/04/2020

We're here to make your big online ideas a reality.


How?


We partnered up with Wix to create dynamic websites for your business, no matter how big or small.


What's in it for you?


- Quicker turnaround for final web build. We cut development time by over 80% by designing websites directly in the web browser. You can pay less for our time, and start making more money with your website faster.

- We share in-progress work with you and use a feedback tool to prevent miscommunication. You can now leave comments directly on the website as your website is being built. Help us, help you create the best website you can possibly need.

- Using a centralized website platform guarantees maximum uptime for your business. We do this by following strict security checklists for every website built on this platform. Your website is safe as the platform protects and maintains your website automatically once the project is completed.

- Upon final work submission, you can make edits faster with no backend knowledge required. Wix makes it super easy! Many hours can be lost teaching a system and troubleshooting related issues. We chose a more intuitive, user-friendly platform that allows your team to onboard easily and work more efficiently.

- Websites built are highly optimized for SEO. Back in the days, before 2016, Wix had a bad rep for less-than-ideal SEO practices on their platform. But since then, they've spent a lot of $$$ to ensure that your website can rank effectively in less time compared to other platforms with their SEO tools.

- In some cases, within days of setting up a website with us, a few of our clients observed their website ranking higher than their previous websites. Combine this with our knowledge in website conversion strategies, and you'll be reaching your ideal clients with your choice of keywords quickly and effectively.

05/04/2020

Gecko digital is Officially a Wix partner now

24/12/2019

From all of the Geckos at Gecko Digital, we wish you a Merry Christmas!! 🎅🎅🎉🎉

We hope you have a relaxing break and are as excited for the new year as we are! 🤩🤩

19/12/2019

What is BERT? Does it make SEO irrelevant?


BERT's primary function is to better interpret what the users are truly looking for when they search. It is created by Google to understand our natural human language.


In other words - BERT is created to counter BLACK HAT TECHNIQUES (Our last post goes in-depth on Black Hat vs White Hat SEO techniques)


The best way to make sure you win with this update is to have content that answers the questions of your target audience.


I expect sites that have lots of good content in the form of well-written, long-form guides to be the winners of this update.


There is nothing to worry about because this update is not focused on any sort of penalization. Instead, it’s focused on understanding search intent better.


Keep an eye on your search results and let us know what you see on your end


If you would like some help with your SEO, you can always book a meeting with us by sending us a message on FB


Titus (Founder of Gecko Digital)

What it is, how it works and what it means for search.

19/12/2019

What is the difference between White Hat SEO vs Black Hat SEO???


As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization.


And though many of these tactics can work, and the idea of which is “best” is largely subjective, there’s one distinction you need to be aware of: White hat vs. black hat SEO.


Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming.


Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site.
(resource: https://unamo.com/university/what-is-the-difference-between-white-hat-seo-and-black-hat-seo)


White hat SEO refers to the use of techniques and strategies that target a human audience as opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.


In short, White Hat SEO refers to the correct, ethical way to optimize a site.


Gecko Digital uses white hat SEO techniques to rank websites. We believe in doing the right thing and focus on sustainable growth. We are not in this business to make a quick buck, rather, we're in it to win it in the long run. That's why black hat SEO methods do not resonate well with our brand.


Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

18/12/2019

SEO tips and tricks so easy... Even your grandma would understand!

Do you want to learn SEO but don’t know where to start? Let us guide you through all the SEO basics you need to know to do SEO on your own!

18/12/2019

Hi there,

You are interested in SEO for your business, but you don't want to trust your website to the agencies that are spamming your phone and inbox.


You don't want to sign a long term retainer.


Maybe you've even paid for SEO before and never saw any return on your investment.


Like most business owners, you're probably pretty used to bootstrapping. So maybe you're wondering if you could just do SEO yourself. Most people out there are going to tell you "no". Probably because they want to sell you their own services.


"you wouldn't do the plumbing work on your own house," they'll say, "so why would you trust your internet marketing to anyone but a professional?"


The fallacy of that way of thinking, of course, is that maybe you would do your own plumbing work if you had the time and motivation to learn how to do it safely and correctly.


Yes, we understand that it is a complicated industry, yes, there are right ways and wrong ways to do it. But, like any skill, it can be learned by anyone with the patience and time to invest in it.


We would love to share our knowledge of SEO with you on our page. Please like our page and check-in with us.


We will be posting regular SEO news and tips and tricks relevant to Business owners everywhere. Feel free to like our page even if you don't currently own a business.


You'll get the most out of our page if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.


OR


If you prefer that we do your SEO for you, feel free to message us on Facebook with your business website link. We'll do an in-depth website audit for you as part of our commitment to provide value to you, *also as a reward for reading this far*.


Our audit allows you to quickly identify performance issues and opportunities for growth in the digital space.


Let us create the perfect, customised SEO campaign for your individual needs. Don't delay, we can only take on limited amount of clients as we are a small team committed to delivering results


Cheers,
Titus (Founder of Gecko Digital)