Affiliate Moguls

13/06/2025

Affiliate marketing lives and dies by trust—between brand and affiliate, affiliate and consumer, and the consistency across all touch points.

James Clear’s insight reminds us that miscommunication isn’t just a nuisance...it’s a silent killer of performance, loyalty, and growth.

Mastering how to communicate with affiliates (in good times and bad!) not only drives better results, but builds more profitable, long term relationships.

19/12/2024

Wishing you and your families a joyful and memorable holiday season. We’re incredibly grateful for your trust and partnerships this year and look forward to another prosperous year together. Cheers to 2025! 🥂

21/02/2024

https://www.affiliate-moguls.com | So you're ready to start your affiliate program, but you don't have an affiliate tracking platform. Where do you start? Ho...

20/11/2023

There are a lot of options out there when it comes to choosing an affiliate platform. Why do you need one? What do you look for when choosing what’s best for your program and your business? 🤔

A platform is needed to perform all of the important aspects of an affiliate program, like tracking leads and sales, monitoring fraud, and sending payments to affiliates. 💸

A good platform will not only track everything, but will also provide valuable data insights that will help your program grow faster through accurate and detailed reporting and analytics. 📈

Partnering with a quality affiliate marketing platform will help you work smarter, not harder, in your affiliate program by saving you time with automations, getting you faster answers from customer support, and allowing you to do more by connecting your tech stack. 🖥

Here we've broken down the specific things to look for when researching an affiliate platform. ✍

09/08/2023

Great news: You have a high AOV and low refund rate, so you're ready to increase your allowable CPA 🙌

But wait, have you considered the following:

🗻 New customer rate: If you're not acquiring brand spankin' new customers you're paying your affiliate/agency/advertising partner to acquire buyers you can already advertise to for free.

🗻 Customer LTV: Are your buyers purchasing more (and higher priced products) after their initial purchase?

🗻 Lapsed customer rate: Lapsed customers are buyers who haven't bought again (either through subscription or otherwise) in a set amount of time. If you have a low new customer rate and a high lapsed rate, you could be paying your partners to acquire the same buyer twice, just months or years apart. What makes this OK? A super high LTV!

26/04/2023

We've been nominated and shortlisted for the first-ever Everflow - Partner Marketing Platform Connect Award for Best Referral Partner 2023 at this year’s conference in Chicago! 👏

We would appreciate your support by voting for us:
https://www.everflow.io/everflow-connect-2023-awards

The voting period ends May 5th. Winners will be announced at Everflow Connect, June 13-14th 🎉

Tipalti is an accounting software financial technology business that provides accounts payable, procurement and global payments automation software for businesses.

20/01/2023

Conference season is upon us! Will we see you at Affiliate Summit West next week?

How are you prepping for the craziness? We share our best tips in this week's video 🎥

https://www.affiliate-moguls.com | The best way to network, earn new business, and learn the latest and greatest trends is by going to events and conferences...

12/01/2023

If we could go back in time, what would we do differently? Or better? 🤔

In this week's Youtube video (link in bio 📺), we discuss the things we wish we knew when we first started off in Affiliate Management.

https://www.affiliate-moguls.com | If we could go back in time, what would we have done sooner? Or better? This video is dedicated to the new Affiliate Manag...

06/01/2023

How to look AND sound better in all of your video meetings 😎

https://www.affiliate-moguls.com | and have seen pretty horrendous Zoom calls over the last few weeks. Bad lighting, poor connectio...

22/12/2022

Are you ready to start next year with a bang? Here are some tips to up your Affiliate Management game and help get you ready for a kick-butt 2023 🎆

https://www.affiliate-moguls.com | The New Year is right around the corner! Are you ready for a big bang in January?! In this week's video we speak to mid-De...

09/12/2022

The most attended conferences to consider going to in 2023 🚀 🤑 Will we see you there?!

https://www.affiliate-moguls.com | The most attended conferences to consider going to in 2023.Affiliate Summit West | Las Vegas — January 23-25Affiliate Worl...

30/11/2022

In this week's video we discuss the difference between an allowable CPA and CPA and why the higher the allowable CPA the more customers you can acquire!

https://www.affiliate-moguls.com | CPA = Cost per acquisition. Allowable CPA = what you can afford to pay for every buyer. In this video we dig into the diff...