Advance Healthcare Marketing

05/19/2026

In most service categories, a strong review profile closes the sale. Four-point-eight stars, a hundred reviews, a few responses from the owner, that’s enough social proof to move someone from consideration to contact.

Senior and home care is not most service categories.

In senior and home care, a strong review profile isn't enough to close the sale. Families letting a stranger into their parent's home need more than stars — they need specificity. Here's what trust architecture actually looks like in this category.

05/19/2026

The person selecting your senior care service is usually not the person receiving it.

The person choosing a senior care provider isn't usually the one receiving care. Most senior care marketing speaks to the patient. The decision-maker is a stressed 50-year-old who needs clarity, not warmth — and your content probably isn't built for them.

05/18/2026

Ask any orthopedic patient how they chose their surgeon, and you’ll hear the same answer in a hundred different forms: someone told them about a specific doctor.

Orthopedic practices spend their marketing budget on the system. Patients choose based on the surgeon. Here's why physician-level digital presence is the most underbuilt asset in orthopedic marketing.

05/14/2026

Nashville, we’re heading your way 🎶

Gwen Gardner, BJ Rushing, and Julie Perkins will be at SLEC connecting with senior living leaders from across the country.

The senior living conversation right now is pretty clear: occupancy pressure is up, buyer expectations are changing, and “business as usual” isn’t holding up anymore.

The organizations pulling ahead aren’t the ones doing more. They’re the ones getting sharper about how they show up earlier in the decision process and stay relevant longer.

If you’re attending, let’s connect and talk about what’s actually driving decisions this year.

05/11/2026

AROC & NJPMC are almost here.

Jimmy Wiegers and Jennifer Clark will be onsite connecting with healthcare leaders throughout the event.

Whether you're looking to strengthen referrals, improve visibility, or better understand your audience, we’d love to connect and talk through what you're seeing in today’s market.

See you in Atlantic City 👋

09/23/2025

If your team uses YouTube, last week they announced a suite of new features coming to YouTube Studio

YouTube launches a handful of updates for creators, including lip-syncing features for dubbed videos, likeness detection, collabs, an AI chatbot, and more.

09/22/2025

Have you read the 2026 Click to Care whitepaper? This whitepaper explores how hospitals and health systems, med spas, urgent care and physician practices can attract and convert patients using a content-first strategy.

In today’s digital-first world, healthcare decisions begin where all decisions start, online. Patients are no longer following well-worn paths of referrals or word-of-mouth—they’re blazing new trails, searching, comparing, and evaluating healthcare providers before ever making contact. Think o...

09/21/2025

In a first of it's kind report Open AI releases a study on how people actually use ChatGPT.

Largest study to date of consumer ChatGPT usage shows demographic gaps shrinking, economic value being created through both personal and professional use.

09/20/2025

Here are three powerful media practices that deliver fast, actionable results and can help your brand punch far above its weight.

https://bit.ly/48m2zWT

In healthcare, you are often competing against bigger institutions with larger budgets, larger staff, and seemingly more time in their day. But the smartest challenger brands use size to their advantage and outmaneuver those larger brands. Here are three powerful media practices that deliver fast, a...

09/19/2025

The latest data on how fast AI is growing in healthcare.

The industry sees opportunities in personalized and remote care solutions, driven by chronic diseases and an aging population. A robust digital health framework and telehealth expansion further propel growth, alongside increased investment in AI-driven medical diagnostics and workflow optimization.....