Marketing with Erika

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Marketing with Erika Content creation service to help businesses with their social media presence and content needs. I am Erika, the founder of Deavi Marketing.

My approach to social media strategy is highly customised and tailored to my client's goals. Many successful brands have created their own innovative strategies and effectively communicated their vision to their audience. My mission is simple: to listen attentively to my client's needs, thoroughly understand their brand and create content that they love.

Feel weird about showing your face online? Me too.And I work in social media.When I first started, I hated being in fron...
23/04/2025

Feel weird about showing your face online? Me too.

And I work in social media.

When I first started, I hated being in front of the camera. It felt awkward, forced, and honestly… a bit fake.

And when people kept saying “just show up more,” I thought ‘cool, but how?’

That’s why I’m hosting a free webinar today, in just a few hours! Not another “how to look perfect online” talk, but an honest conversation about visuals for your business when you:

🙋🏻‍♀️ don’t have a big budget
🙋🏻‍♀️ don’t know where to start
🙋🏻‍♀️ or just don’t want to fake it

We’ll talk about:
📸 taking decent photos without fancy gear
🤖 whether AI-generated visuals are helping or hurting
👀 what to know before hiring a photographer

and more stuff I wish someone told me earlier
No filters, just real talk.

Join me today at 5pm (UK time). It’s free and yep — it’ll be recorded.

Drop a comment or message me and I’ll send you the link. Would love to see you there.

FREE WEBINAR – WEDNESDAY, APRIL 23rd at 5PM (UK TIME) + recording will be available!Let’s talk about something no one is...
18/04/2025

FREE WEBINAR – WEDNESDAY, APRIL 23rd at 5PM (UK TIME) + recording will be available!

Let’s talk about something no one is really sharing when it comes to visuals for your brand 👀

👉 How do you take great photos without a huge budget?
👉 What should you know before hiring a photographer?
👉 Can AI help you create amazing visuals?

Inspired by a thoughtful DM from Robin, I’ll be hosting a very real + honest conversation where I’ll share tips and insights from 5 years in social media (and being a photographer myself!) on:

📷 How to take high-quality photos with just your phone
📷 The truth about pricing, hidden costs + smart options
📷 Should you use AI for your visuals?

This will be the space to ask questions + share your own experiences.

If you’ve ever felt stuck when it comes to taking pictures for your business, this webinar is for you.

This isn’t a sales pitch. This is a behind-the-scenes chat you won’t hear anywhere else 💬

Give me thumbs up and I’ll send you the sign up link!

Let’s talk about something that kills your reach fast:
📉 Editing your post right after hitting publish.
Oops. Wrong slid...
14/04/2025

Let’s talk about something that kills your reach fast:

📉 Editing your post right after hitting publish.

Oops. Wrong slide. A typo. Forgot spacing. Didn’t add hashtags😩

So you click “Edit” - and boom.

Instagram punishes the reach immediately. That post? Basically invisible.

That’s why I always double-check everything before posting:

👉 Slide order
👉 Spacing
👉 Final version of text
👉 Transitions
👉 Emojis, music, location…

If you’ve been wondering why your reach dropped out of nowhere…
This might be it.

Save this checklist.
Use it every time.

When you see repetitive advice on social media, you should ask yourself - is it really good advice, or just a copy-paste...
10/04/2025

When you see repetitive advice on social media, you should ask yourself - is it really good advice, or just a copy-paste from everyone else?

Taking over a business’s social media or starting a new page can feel like a huge task. There’s a lot of noise out there, with people constantly telling you what you should be doing, but not always showing you how to do it.

Every platform is different - Instagram, Facebook, LinkedIn… each one has its own way of working, and understanding them is key to growing your business online. It’s not just about posting content and hoping for the best. You need to know how to manage your accounts, engage with new accounts, and grow your brand in a way that works.

A lot of the time, people feel like they’re missing something because they’re not following some complicated strategy or formula. But often, it’s the simple things that really make the biggest difference.

I don’t just give my clients content and leave them to figure it out on their own. I teach them how to manage their social media, engage with their audience, and grow their business. I help them understand what actually works for them on each platform.

No one can connect with your audience better than YOU. And once you understand how each platform works, you’ll be in full control of your own social media growth. You’ve got this. And if you ever need support, you don’t have to do it alone. Help is always available.

‘Drop a ❤️ if you can relate’ phrases are sooo outdated.People had enough of them, and that is why they are not working ...
02/04/2025

‘Drop a ❤️ if you can relate’ phrases are sooo outdated.

People had enough of them, and that is why they are not working anymore.

The phrases in this carousel feel like a breath of fresh air - they are different and invite people to engage in different way.

In case you don’t know, a call to action phrase is a clear and concise statement that tells your readers what specific action you want them to take after reading or seeing your post. It could be encouraging them to like your post, send you a DM, leave a comment, share, or visit your link in bio a link. It basically encourages your followers to take action with your content.

Are you bored with outdated CTA phrases too?

This might just save your branding…Not all colours work well together.Some combos instantly make your brand look unprofe...
31/03/2025

This might just save your branding…

Not all colours work well together.

Some combos instantly make your brand look unprofessional or outdated.

Swipe left to see the worst offenders! 🚫

Your brand colours should attract, not distract. The wrong mix can confuse your audience, weaken your message, and even push potential customers away.

If you’re unsure, always test your palette or consult a branding specialist. A strong, aesthetic brand starts with the right visual choices!

Tag someone who will find this post beneficial👇

Your brand’s visuals set the tone before you even say a word.When your Instagram feed, website, and marketing materials ...
28/03/2025

Your brand’s visuals set the tone before you even say a word.

When your Instagram feed, website, and marketing materials are aligned together, your brand looks more professional, and trustworthy.

That’s exactly what I help my clients achieve.

These portrait templates were created to:

✅ Match the brand’s personality

✅ Make the brand look more premium & aesthetic

✅ Create consistency across all platforms

✅ Help save time creating posts in the future

A messy, inconsistent brand = lost opportunities.

A balanced, well-designed brand = more trust, more engagement, more conversations, more clients.

These designs didn’t happen by accident, clear branding makes all the difference! Comment “GUIDE” and I’ll send you a free resource from my webinar.

28/03/2025

Look at what we put together in just one session🤎

In this month’s free webinar we created a brand guide. And we achieved this in less than an hour! Step-by-step, simple and easy explanations, and a little help from AI.

Brand guide is something every business should have as it helps you to stay consistent with your social media visuals and avoid distractions (when we want to include those beautiful colours or elements, that are not part of our branding) 🤭

In this webinar, we broke down the must-have sections of a brand guide, making it easy for you to create your own.

Want to watch the recording? Comment “GUIDE” and I’ll send it your way! 🎨

You know me, I love brown colour! All shades of brown 🤎And here you have 9 shades to choose from!Brown is one of the bes...
26/03/2025

You know me, I love brown colour! All shades of brown 🤎

And here you have 9 shades to choose from!

Brown is one of the best colours to go for when you want to create minimalistic and modern feed style.

Which shade would you go for?

When we started working with our goal wasn’t just to create social media posts. We focused on content that raises brand...
20/03/2025

When we started working with our goal wasn’t just to create social media posts. We focused on content that raises brand awareness while matching the aesthetic of their website.

Instead of settling for a simple, average design, we went for a modern, digital-vibe approach. Something that truly represents their brand and sets them apart in their industry. The result? A cohesive look that feels premium across all platforms.

The best part? The client was beyond happy with the final result 💯 Thank you so much, Dario!

📌 Save this if you’re planning a rebrand, or tag a business owner who needs a fresh look!

P.S. These designs were made before Instagram transitioned to a portrait feed! I just love this design and wanted to share it with you!

Want your Instagram feed to look high-end? These colors + this ONE tip will do the trick. Not all colours scream luxury....
18/03/2025

Want your Instagram feed to look high-end? These colors + this ONE tip will do the trick.

Not all colours scream luxury. If you want that premium, expensive look for your brand, skip the bright, or default shades and go for rich, muted, or deep tones instead.

🌹 Deep burgundy over bright red
🌿 Olive green over bright green
🥥 Warm taupe over basic beige
🌊 Muted navy over bold blue

But here’s the most important tip for an elegant feed: Use colour strategically.

🤎 Keep it balanced.
Don’t overload your feed with too much colour. Use neutrals to break it up.

🤎 Stick to 3 key shades.
Luxury branding is all about consistency and minimalism.

🤎 Pair colors with premium fonts.
A high-end font choice instantly changes your aesthetic.

A well balanced colour palette makes your brand look aesthetic, professional, and high-value. Think about it, messy branding doesn’t look expensive.

I can’t pick my favourite shade! Can you?
Save this for your next rebrand!

I’ve seen real results with these 10 hooks, and so have my clients. Get ready for more engagement!Start your first post ...
15/03/2025

I’ve seen real results with these 10 hooks, and so have my clients. Get ready for more engagement!

Start your first post with these:

🪝Essential tip for achieving [this] without [this].

🪝Here’s something they don’t tell you when you become a [profession].

🪝[Target audience] will never admit these “secrets”.

🪝The system I use to [solve this problem].

🪝The lazy way to [do / achieve something].

🪝I stopped doing [action| and this is what happened.

🪝Something I wish I knew sooner when it comes to [topic].

🪝Don’t fall for the [trend or topic] trap. Here’s what to do instead...

🪝I’ve said it before and I will say it again...

🪝Wake-up call: [topic] isn’t what it used to be...

Save this post for later and share your favourite hook! 🎣

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