Romane Nouri

05/05/2020

How social media is helping businesses of all size to survive during the COVID-19 crisis?

A great article highlighting the tools available for businesses on each social media platform.

Did you upgrade your social media strategy this past month?

With businesses of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features to help small businesses survive. Here’s more on the features and how they work.

22/04/2020

✨How to build a targeted audience✨

What is the secret for more sales from Instagram? ...Create a targeted audience !!! 💥

A targeted audience will be much more likely to respond to your offers, promotions, call to action than any random followers. That's why you need to think very carefully about WHO is your IDEAL CUSTOMER.

Here are 6 tips to start building a targeted audience on Instagram:

👉 Follow only people in your industry: Instagram is like a spider web, more you follow people in your niche/industry more your posts will show to them.

👉 Create targeted content: Please create content related to your niche that will actually interest your audience (eg. if your Instagram is about your business as virtual assistant don't put content about your cats)

👉 Use relevant hashtags: If your account is about life coaching, it can be irrelevant to use hashtags such as "Instagrammer", "Lifestyle blogger"

👉 DM your potential customers: Learn about your potential customers and create a relationship with them. It will make you learn about your business strengths and weaknesses

👉 Connect with your competitors: Collaboration over competition! Teach and help others in your industry.

👉 Like posts similar than yours: You are more likely to attract the people who like these posts = potential customers

Did you try these tips before?

Comment, Share and Save for later 👇👇👇

21/04/2020

✨Why Social Media, why now?✨

With the current Coronavirus crisis, many of my clients realised how essential it was to be on social media at the moment.

Whether you are a small business, a bigger company, an entrepreneur or influencer, you must understand that social media are THE quickest way to build your audience and turn them into customers. 🔥

👉 It is time to RETHINK social media!
Think about it as one of the best ways to get your voice heard, to spread your values and also CONVERT! (which means more SALES!!!)💰💰💰

So if you want to start over, here are some simple steps to follow:

1️⃣ Choose the relevant social media platforms for your business (I'd start with two)

2️⃣ Set your tone of voice and the type of content you'd like to share with your audience

3️⃣ Don't forget the branding, keep it consistent across all your platforms

4️⃣ Take time to engage with your audience, but also your competitors! (collaboration over competition!)

5️⃣ ... the most important: BUILD AN EXPERIENCE! Social media is not just about numbers, be authentic, be bold, be ME-MO-RABLE!! 🌟

Have you seized this opportunity to work on your social media?

👇👇👇 Comment below

20/04/2020

✨ My Hashtag Strategy ✨

The best way to gain exposure is a good hashtag strategy. 🔥
Since many of you seemed interested in my bespoke Hashtag Lists, I thought you would like to know how to build your own hashtag strategy.

Here are some simple steps to follow:

⚡️ Use 30 hashtags: Use the maximum you can, so you can reach the maximum of users

⚡️ Post them in comment: Don't pollute your captions with many hashtags, post them in comment so your followers can enjoy a clear caption and you can still benefit from it

⚡️ Use only relevant keywords: If you want to optimize your hashtag strategy, you absolutely need to use relevant keywords ONLY! (eg. don't use the hashtag "lifestyle" if your account is all about "skincare")

⚡️ Mix small, medium and big hashtags: This is the best way to appear in the search page and get the best visibility for your posts

⚡️ Create 3/4 lists to alternate: If you want to reach a wider audience, you need to create several lists that can match different posts and topics.

⚡️ Create your own hashtag: Make sure people can find your post and identify you by using your hashtag by creating your own hashtag. It can be the name of your business, a campaign, your name, etc...

Did you know about this? 🌟

If you found this useful feel free to share, comment or save it for later 😊

19/04/2020

✨ Ideas Instagram Stories ✨

I've noticed that many of my clients weren't using stories - BIG MISTAKE!
(well, it's fine if you are not doing it, just if you want to grow on Instagram and build trust with your audience, it's a must 😉)

So here are 5 ideas about what to post in your stories:

👉 Behind the scenes: Whether you are an influencer or a business owner, your audience wants to know about you! Show them what's happening behind these dreamy pictures, these beautiful quotes or what is your daily routine

👉 Testimonials: You had great feedbacks recently? Well, what a better way to share them with your followers than to display it into your stories? The viewers will be able to know how great are your services/products and will definitely interact more with you

👉 Other people's content: Create your little community by giving shootouts. Share valuable content with your followers and invite them to look at other accounts you like. They will appreciate your insights and transparency

👉 Questions and Polls: A great way to interact with your audience and know about their preferences, comments, and advice, is to use Instagram stickers. When you are creating your story, you just need to click on the little square on the top right of your screen to see various options. You can do a quiz, ask questions, put a countdown... A great way to learn about your followers!

👉 About yourself: Your followers are dying to know more about you, so if you are comfortable do not hesitate to do videos about you, speak about specific topics or give tips, engage... and if you prefer to text, you can still share your thoughts through stories

Are you using stories?

17/04/2020

✨Posts vs. Stories✨

So what is the difference between posts and stories?

There are many and they both have their own benefits - Let's say they complete each other. So if you are not doing any stories just yet, it is time to start *RIGHT NOW*

🔸POSTS🔸

👉 Live forever: You can cancel/archive them if you want to hide them.

👉 Reach more people: Posts tend to have a higher reach than stories.
So if you are trying to get attention onto your service/product include it in a post.

👉 More curated: Posts are much less spontaneous, you need to work on the content to make it valuable at all times.

👉 Ideal to Grow: Thanks to hashtags and its lifetime, posts are the best tools to grow your audience.

👉Better for Insights: With a Creator or Business accounts, posts can give you great insights on the quality of your content and the preferences of your followers.

◽️STORIES◽️

👉 Live for 24 hours: If you want them to live more, you can also add them into your highlights.

👉 Live for 24 hours: If you want them to live more, you can also add them to your highlights.interact more with your account.

👉 More Casual: Can be taken on the go, you don't have to think too much to post.

👉 Better for Converting: Swipe ups and offers in stories are a great way to drive users to your website to complete a purchase

👉 Ideal for Feedbacks: With Instagram tools such as "Questions", "Polls", "Quizz", help you to get feedback from your followers! So don't forget to use them!

Did you find this helpful?

16/04/2020

Learn a bit about me, my background and how I started my own business:

Digital Marketing and Social Media specialist for small business and entrepreneur. Be seen, be heard, be known, I build your audience and convert them into customers.