Mila Rain

17/05/2021

But you don't have to do it alone! We can help!

24/04/2021

What exactly is a "funnel"? A funnel is a visual strategic model of the path your prospective customers will take from when they first hear of you and your brand, to when they make the conversion from prospect to paying customer.
There are many kinds of funnels, but, at its most basic, it goes something like this:
Awareness> Many prospective customers are exposed to your brand or offer via ads, social media shares, or word of mouth.
Interest> the interested prospects want to learn more; can you help solve their problems? You have spoken to their pain points and stirred an interest.
Decision> The prospects that are really interested have decided to believe you have the answer. They have done their research, and are ready to take the next step.
Action> The prospect becomes the client- they take the action to buy, sign up, or schedule a call with you! They have made the conversion from prospect to paying client!

22/04/2021

22/04/2021

I ruffled some feathers in a Facebook group (that I usually don’t participate in, and now I remember why! oof!) 🤦
The topic was: Can you succeed as an online business with organic reach alone?
To which of course I said NO WAY! On Facebook? It’s largely "pay to play".
This person maintained that since she had nurtured her page for the last ten years and had made a handsome revenue doing that and that advertising was all but a waste. 🙄
Now…she’s extreme, but her opinion is not that far from the messaging we see in a lot of ads…
"Get x number of clients without ads!"
How often do we see these ads? All. The. Time.
Plus, in many coaching circles, people attribute “going viral” to the ultimate social credibility.
What’s more validating than having your business take off all on its own (without even trying)?🤷‍♀️
But this mindset is horrible for your business growth (just think of this…all the biggest companies in the world continue to advertise (billions$$$) despite dominating the market just to remind us they are still there…why? Because it’s THAT important!).
This is the mindset of thinking advertising is an expense when it's really an investment.
But people LOVE to see these silver bullets in their newsfeed….”GO viral in just 3 minutes a day with no ad spend, no funnels and no clients…”
Because it’s tantalizing to see a fake offer like that and people eat it up over and over.
But I always like to point out this is nothing more than marketing hooey.
It’s the equivalent of those “magic pill” ads that say you can drop x number of pounds by sipping martinis at the beach.
Now…is organic posting important? Yes! Vitally.
For a multitude of reasons, chief among them being that Facebook™ favors pages who post regularly and it can help to dramatically boost ad results.
And I coach ALL of my clients on the exact process of posting organically and I get them to commit to doing this because it is THAT important (other benefits…free market research…ample retargeting material…rapport building with potential clients and existing clients…etc.).
There are so many reasons to have a strong organic posting presence.
But can you ultimately “succeed” that way?
Nope. Not unless you’re just looking for a side hustle.
In 2021, you’ve got to embrace paid traffic….and if you’re a business with big goals and aspirations? Why wouldn’t you?!?
Never has it been so easy to advertise to the exact right person!
Let’s be grateful for this opportunity.🤩
Never has it been so easy to find out market data about people and topics that your potential customers like.
Are Facebook ads getting harder?! Of course.
But, if you follow the right leaders and adopt the strategies that are working now, you can still CRUSH it with Facebook™ ads and it’s an investment worth its weight in gold!
Advertising your business is smart.
Advertising for your business is an investment, NOT an expense!
And this is the key mindset difference that separates the side hustler’s from the truly serious business owners who have big goals and a mission to achieve (and the ones who actually do it).
Advertising is Investing in your business, and that is SMART!! :-)
Thank you so much for reading. Thoughts?

22/04/2021

How to Research Your Competition on Facebook™:
https://www.socialmediaexaminer.com/research-competition-on-facebook/

22/04/2021

Says prospective client: "I'll invest in ads when I KNOW there will be an ROI."
To be blunt? Few things frustrate me as much as hearing this.
And I hear it far more often than I wish to admit.
Most people are not afraid to invest if they KNOW THEY WILL GET A RETURN.
Sounds game right? Like you're being a smart entrepreneur?
Wrong.
That's like saying, "I'd be happy to get married if I could be guaranteed divorce, sickness or death won't happen."
Good luck with that.
I won't insult your intelligence by saying there are no guarantees in life, but it always strikes me how many people think this is a valid approach and mindset to advertising....
"I'll invest so long as I know there will be an ROI."
That's like saying, "I'll buy a lotto ticket if I know it's a winner."
And I get that it's not entirely their fault.
Many well-meaning entrepreneurs have been led to believe that in order to invest in advertising, we've got to know there's going to be a clear ROI (return on investment).
We see SO MANY people flaunting how they make $10 for every $1 they invest in ads, it's no surprise we have these totally unrealistic expectations about what's "normal" online.
So can I tell you a secret? From someone who's spent a LOT with Facebook™ ads behind the curtains of many businesses (who have made hundreds of thousands of $$$)...
A guaranteed ROI doesn't exist.
This is never possible.
The people who reap the reward are those brave enough to take the risk.
Do we want it to be a calculated risk? Most definitely!!
Do we want to make sure we have the best people on our teams? No brainer!!
But can any product or service be "guaranteed" to succeed?
Sadly, no.
(Otherwise pictured "Colgate Entrees" wouldn't have happened).
While I can commend you for being business savvy, even the most seasoned of entrepreneurs know that testing a new offer takes time, effort, investment, and more time for tweaks.
Every truly honest business owner will admit that only 9 out of every 10 business ideas actually take off.
And even if you've got a great idea, it can take a few months or more to crack the funnel and make the needed modifications to optimize it (and this is always evolving).
If there were such thing as a "guarantee" then the business world would be so much simpler, and far more people would be in business!
The person who gets the biggest reward is the one brave enough to take the risk.
I can promise you the people with the MOST successful online products did extensive advertising testing, tweaking to their offers, putting in blood, sweat, and tears, having faith it would work out, with the courage to persist, and fund their dreams, maybe even when it didn't seem possible...
Above all, they have the mindset that advertising is an investment and even if it doesn't have the results you dreamed of, it's gonna give you a ton of data about what you could be doing better.