Kassandra Head

20/04/2022

Hey friends! I don’t know about you but I was confused and annoyed lately that my reels views and engagement had just tanked, seemingly for no reason.

But it seems that IG (or maybe just IG viewers) are going more for original audio now. So if you’be been using mostly trending audio, time to switch it up! I just posted an original audio reel this morning and it had over 5k views in the first 30 minutes!

Honestly…it wasn’t even that good 😂 (I mean the value was good but the reel itself? Super dorky and simple 🤓🤓)

But anyway Brock Johnson has some great tips for original audio reels. Check it out!

IG Growth Coach shared a post on Instagram: “Original audios are now preferred 20% MORE than Trending audios! Here are explanations for the 5️⃣…” • Follow their account to see 1,716 posts.

18/04/2022

Hey look, I'm famous! Lol not really but it's still pretty cool! Thank you so much Denis Development for having me on The Bottom Line podcast!!

On this episode Kassandra and I get to the Bottom Line about digital marketing, creating video content, how to write compelling copy, how she got started in ...

24/02/2022

Not everyone has a dedicated graphic designer on their team, and that's okay! Sites like Canva make it super easy to create fantastic graphics for our ads - as long as we keep some basic principles in mind. 👇

You don’t have to be an expert to design Facebook ad images that stop the scroll. I’m going to break down what makes a “good” design and show you 4 step-by-step ways to design your own Facebook ad images—all without having to spend a dime.

08/02/2022

Join me in the video below to learn the top 3 Facebook(TM) ad mistakes and what to do about them. ⬇️

01/02/2022

Confession: I am TERRIFIED of showing up on video, but it’s SO important! Today I’m committing to show up on video - and show up for my audience. How about you?

28/01/2022

I’ve said it before, and I’ll say it again: The key to powerful copy is the STORY. Join me in the video below to learn about a fantastic book that can show you how to hook your audience from the very first sentence.

20/01/2022

3 Tips to Reduce Webinar Costs

Webinar costs per lead have been creeping up for a while now, so it's more important than ever to make sure we bring our A game! Here are 3 tips to keep costs down and get results:

1) Would you ask someone to jump into bed at the beginning of the first date? I hope not! A serious romantic prospect needs to be won over. They need to get to know you and trust you before getting involved. Prospective clients and customers are the same. That's why it's important to "warm up" your audience - share valuable content, give out a few freebies, make Facebook(TM) lives, etc. This will build that know-like-trust factor and lead to more conversions.

2) Have a funnel that makes sense. How do we know if our funnel makes sense? Pay attention to click through conversion rates. Of the people who are coming to your landing page, how many are actually clicking through? Take the number of clicks and divide that by the number of people coming to the landing page (if your pages are properly pixeled, you'll have this info ready to hand). That number should be at least 20%, ideally closer to 50%. If the conversion rate is low, the problem might be that your ad and your landing page aren't speaking to the same people. Make sure that the "pain points", promises, and tone are consistent across all steps of the funnel.

3) Pull people in with a compelling story as the foundation of the ad. Every sentence needs to make them want to read the next sentence...and the next sentence. And the next, and so on, all the way down to the click to opt in. One tip for good story-based copy is to tell a PERSONAL story. Don't ask the audience if THEY feel frustrated or lonely or whatever - tell them about how YOU felt and what you did to fix it. This will make them more likely to connect with you, and it will also help keep your ads from getting rejected from Facebook(TM)! (They don't like language that makes assumptions about other people's feelings or circumstances.)

There you have it! What do you think? Will you try any of these?

19/01/2022

What is the most important element of any ad campaign? Is it the graphics? The CTA (call to action)? Nope.

It's the STORY.

For millennia, humans have relied on stories to forge connections with each other and learn valuable lessons for survival. Our brains are WIRED for stories. When we hear one, it triggers a dopamine rush that tells us to pay attention. And that, friends, is exactly what we want from an ad campaign: our reader's attention. We want to grab it and then we want to KEEP it.

A good story will speak to your ideal customer and forge that connection with them. It builds trust. It builds interest. It tells your customer HOW THEY CAN SOLVE A PROBLEM - one of the biggest evolutionary benefits of storytelling. Early humans learned from each other THROUGH STORIES. We're still around today because we didn't have to each learn individually how to not get eaten by lions. ("Hey, did you hear about Bob in the cave next door? The craziest thing happened to him...")

Your ad needs to tell the story that your ideal client or customer needs to hear. What problem are they trying to solve? How is it making them feel? How can you help them and why should they believe you can? The better you can tell YOUR story (how you solved the same problem they're having), the more connected they will feel to you, and the more they'll trust you to help them.

18/01/2022

Let's talk about courage.

Because starting a new business is scary, and investing in that business is even scarier! Many new entrepreneurs try to mitigate the risk by saying, "I'll invest in ads when I KNOW there will be an ROI."

Because that's the responsible thing to do, right? The smart thing.

Wrong.

That's like saying, "I'd be happy to get married if I knew for sure that divorce, sickness or death won't happen."

Or better yet: "I'll buy a lotto ticket if I know it's a winner."

Yeah...Good luck with that.

It seems obvious when you put it like that, but when it comes to forking over the dough for advertising, that line of thinking gets a lot more tempting! So many people are afraid to invest unless they're SURE there will be an ROI (return on investment)

Unfortunately, a guaranteed ROI just doesn't exist. If it did, everyone would be in business and everything would be just peachy. But it DOESN'T exist, and the people who reap the reward are those brave enough to take the risk.

Do we want it to be a calculated risk? Of course! Do we want the best people on our teams? Duh!

But at the end of the day, there is no reward without risk. Nothing ventured, nothing gained, my friends. It's as simple as that.

17/01/2022

Facebook(TM) real estate is a hot commodity these days. Companies know FB ads work, and big-ticket companies are now flocking to use them.

Needless to say, ad costs are going up. But this doesn't mean you shouldn't advertise. It just means you have to advertise BETTER. An air-tight Facebook(TM) ad campaign strategy is more important than ever, both to combat this rise in cost and to make your campaigns stand out in the crowd.

Here are 3 common mistakes that may be holding you back:

1) Not making audiences based on your pre-existing engagement. If you have an audience of 100 or more, you can make a "look-alike" audience based on people who have already shown interest in what you're selling.

2) Not including a clear call to action in your ads. Every step in your advertising strategy should drive your audience to the next step, whether that's to join your Facebook(TM) group, watch your webinar, download your lead magnet, etc.

3) Using a freebie/lead magnet that is not based on research. To create the right offer, you need to know your audience's pain points. So go find out! Go to Facebook(TM) groups where your potential clients or customers are hanging out and see what they're having trouble with. Pay attention to what they need AND the language they use to talk about it.

So there you have it! If you've been making any of these mistakes, go forth and fix them, and let me know how it goes!

14/01/2022

Why are Facebook™ ads so annoying?

Because they (most of them) don't belong here. Facebook™ is a SOCIAL platform. But so many ads just take, take, take.

They're just looking for an opt-in of some sort, and there’s rarely any follow-up (or if there IS follow-up, they’re spamming you to death with things you don’t care about).

Then you get bombarded with even more “look at my shiny stuff” ads (that you don’t really care about).

We all know what it feels like to be on the receiving end of that:
Yuck.

But if you’ve watched any number of trainings for marketing, it can be confusing because that’s the GOLDEN rule, right?!
✅ Give the lead magnet/freebie!
✅ Get the email!
Make 💰💰💰

This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise anything and make a win?).

But here's the thing: This model of email marketing TAKES from their potential customers and doesn't give anything back (they SAY they're giving with a generous lead magnet, but c'mon. We know what's really going on). It's all about "Hey! Look at my stuff!"

Newsflash:
Nobody cares about your stuff.

Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).
What MATTERS is:
The relationship you build with people. How OFTEN you show up for them. How much you CARE about responding to them and interacting with them (and if you’re too busy, hire a VA to help you do that!).

The problem with ad campaigns is they’re not designed with the customer journey in mind. They are aggressive and try to push you through a funnel you may not care about. They’re not designed to BUILD relationships. They’re designed to make a quick sale.

The good news?
The Facebook™ advertising platform makes it REALLY easy to run ads that don’t FEEL like ads--ads that provide value and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).

If there’s one shift you’ll make this year, make it more human ad campaigns (AKA relationship-building campaigns). Make a lot of videos. Write a lot of posts. Let people into your life. (Then use those posts for retargeting).

Say it with me: Ads that DON'T FEEL LIKE ADS. Trust that this will be far more effective at helping with sales than anything else!

13/01/2022

Remember, friends!