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Sufyan Sadiq

Do you want to learn about Digital Marketing, Social Media Marketing, and Facebook ads? if so
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02/06/2022

Completed Meta Social Media Marketing Specialization On Coursera

Certificates URL:
1:https://www.credly.com/badges/9561e20c-1584-499f-b6d5-ebb335700b71/public_url
2:https://www.coursera.org/account/accomplishments/specialization/certificate/8JVD35HURTQ8

09/05/2022

What is a Customer Journey?
The process/experiences a person goes through when buying a product or service.

Five stages of the customer journey
1: Awareness
2: Intrest
3:Desire
4: Conversion
5: Advocacy

Marketing is all about helping people move through this journey so they end up purchasing your product or service and ideally become advocates.

06/05/2022

👉In 1996 sixdegrees.com was launched as the first social networking site named after the six degrees of separation theory, which suggests that any person knows any other person, through five intermediaries or any two people are no more than six degrees apart. Later following the same principle many other websites emerged like Friendster, MySpace, Facebook, and LinkedIn.

There are two core elements that typically define Social Media Platforms
1: They let people connect.
2: They let people create, share and consume content.

Following are the few Categories of Social Media Platforms.
1: Networking Platforms e.g. LinkedIn.
2: Publishing Platforms e.g. Youtube and Medium.
3: Sharing Platforms e.g Facebook and Instagram.
4: Messaging Platforms e.g. Whatapp and Messenger.
5: Discussing Platforms e.g Quora and Reddit.
6: Collaborating platform e.g Workplace and Slack.

Two types of Social Media Marketing
1: Organic or free social media marketing.
2: Paid Social Media Marketing.

Why Social Media Marketing
Businesses too can connect with their customers by creating and sharing content on social media. According to Hootsuite statistics, As of January 2022 more than 4.62 billion(58.4%) people across the world use social media. People spend an average of 2 hours and 27 minutes per day on social media. Ad spending on social media is projected to reach over $173 million in 2022.

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02/05/2022

👉Why prefer digital marketing over traditional marketing?

Two reasons why digital marketing is preferred over traditional marketing are:
1: It's Targeted (You can reach people with your marketing message who are most likely to be interested in your product or service)
2: It's Measurable (You can measure the effectiveness of your marketing messages using analytics)

Hence, it is cost-effective, and these two reasons are enough to choose digital marketing over traditional marketing.

29/04/2022

People often confuse marketing with advertising, but they aren't the same terms.
Generally, marketing involves 4 steps
1: Understanding and studying the audience of the product or service.
2: Creating messages related to or promoting the product or service.
3: Getting these messages in front of the right audience.
4: Evaluating and optimizing the impact of your message.

We refer to some of the marketing messages that are created in this process as an advertisement. Marketers pay for these ads to get them in front of their potential customers. While people will mention marketing and advertising as the same but advertisement is just one of the steps involved in the process of marketing.
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25/04/2022

What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of products or services through online mediums such as websites, emails, social media platforms, mobile apps, etc.

Why prefer digital marketing over traditional marketing?
Two reasons why digital marketing is preferred over traditional marketing are:
1: It's Targeted (You can reach people with your marketing message who are most likely to be interested in your product or service)
2: It's Measurable (You can measure the effectiveness of your marketing messages using analytics)
Hence, it is cost-effective, and these two reasons are enough to choose digital marketing over traditional marketing.

Here is the list of various types of digital marketing you should be aware of :
1: Search Engine Optimization (SEO)
2: Pay Per Click (PPC)
3: Social Media Marketing (SMM)
4: Content Marketing
5: Email Marketing
6: Influencer/ Affiliate Marketing
7: Viral Marketing

If you have learned something valuable, then don't forget to like and comment.

21/04/2022

What is Marketing?
Marketing is the art and science of selling products and services. Even if you have the best product or service in the market you would have a hard time selling it without marketing.

At its core marketing consist of 4 steps
1: Understanding and studying the audience of the product or service.
2: Creating messages related to or promoting the product or service.
3: Getting these messages in front of the right audience.
4: Evaluating and optimizing the impact of your message.

In short, Marketing is all about creating "offerings that have value" for the customers and it's the marketer's job to create these offerings and get them in front of the customers.

If you have learned something valuable then don't forget to like and comment, In the next post I will explain what is Digital Marketing.

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